Hey! It’s Théo. If you’re creating your first Google Ads account, Google will start you in the simplified mode. It’s easy for beginners, but very limited if you want to manage campaigns effectively.
To activate Google Ads Expert Mode, click “Switch to Expert Mode” at the bottom of the setup screen. If your account already exists, go to “Tools & Settings” and make the switch from there.
Expert Mode on Google Ads gives you full control: keyword match types, manual bidding, conversion tracking, Performance Max campaigns, remarketing, and more. Whether you’re running Search campaigns, PPC ads, or working with a Google Ads expert, Expert Mode is essential to unlock the platform’s full power and scale your paid media strategy.