Audit Google Ads & Facebook Ads
Get a full audit of your Google Ads & Facebook Ads account to identify optimization opportunities and maximize your return on investment. You’ll receive a list of actionable improvements, ranked by impact and ease of implementation.
Book Your Consultation
Advanced Targeting & Strategic Segmentation
Implementation and optimization of advanced targeting with segmentations tailored to each stage of the customer journey to capture attention at the right time and maximize campaign impact.
Conversion Tracking & Analytics
Setup and optimization of advanced tracking (GA4, GTM, conversion APIs) to measure what truly matters and make data-driven decisions.
Strategic Budget Optimization
Setup and optimization of a smart budget allocation to focus investment on the most profitable audiences, channels, and key stages of the customer journey.
Paid Media Account Structure
Analysis and optimization of your Paid Media account structure to ensure clear organization, aligned with your goals, and able to maximize the performance of your Google Ads & Facebook Ads accounts.
What to know before an audit
A simple and seamless process that drives your results.
Complete Overview
Every aspect of your Google Ads & Meta Ads campaigns is reviewed. You receive a detailed, independent, and structured analysis.
Actionable Optimizations
Together, we identify the key levers to activate in order to quickly improve your performance.
Structured Action Plan
The audit ends with a clear, immediately actionable plan to boost your performance and help you make better long-term decisions.
I’m by your side every step of the way, for a frictionless experience.
Book Your ConsultationQuestions, Answer
Quickly find answers to your most frequently asked questions about audit Google Ads / Facebook Ads.
Why do a Google Ads & Meta Ads audit?
Doing a Google Ads & Meta Ads audit allows you to identify costly mistakes, uncover hidden opportunities, and optimize your advertising strategy. It’s a complete analysis of your campaigns to understand what’s working, what’s holding back your performance, and how to improve your return on investment.
Who is this Paid Media audit for?
For businesses, freelancers, or marketing teams who already manage campaigns on Google Ads or Meta Ads and want expert insight to improve, fix, or validate their current strategy.
What’s the difference between a Paid Media coaching and an audit?
An audit provides an in-depth analysis of your current campaigns to identify mistakes, opportunities, and areas for improvement. Coaching, on the other hand, is interactive: you ask your questions live, we go through your account together, and I guide you step-by-step so you can understand and optimize things yourself.
Does the audit cover both Google Ads and Meta Ads?
Yes. The audit can focus on one platform or both. Each channel is analyzed based on its own specificities, but always with a global and consistent performance approach.
Can I request an audit for just one campaign?
Yes. If you want to analyze a specific campaign (Search, Performance Max, Shopping, Facebook lead gen, etc.), that’s totally possible. The audit will be focused but just as in-depth.
Does the audit include strategic advice or only technical recommendations?
Both. The audit highlights technical issues as well as strategic misalignments (poor targeting, misaligned conversion funnel, ineffective budget allocation, etc.).
How often should you do a Google Ads or Meta Ads audit?
It’s recommended to carry out a full audit every 6 to 12 months. This frequency may vary depending on how fast your business is growing and the budget you’re investing in your campaigns. The higher the investment or the faster your goals evolve, the more crucial it is to regularly review your structure, tracking, and performance to stay aligned with your business priorities.
What level of detail does the audit provide?
The audit is precise and thorough. Every lever (targeting, bidding, structure, ads, tracking, exclusions, etc.) is analyzed with an expert eye. You receive a complete diagnosis, supported by concrete examples and actionable recommendations.
Why should you do a Paid Media audit from a profitability perspective?
Because an audit is a strategic investment to boost your performance without unnecessary overspending. It helps fix what’s holding your campaigns back, optimize what’s already in place, and uncover often underused opportunities. Platforms evolve quickly, rules change, and your competitors are constantly testing new levers. An audit lets you keep the pace, identify the right adjustments, and stay ahead.