Growth Marketing
Growth seen as a system, not a series of campaigns. Acquisition, activation and retention connected by the loops that make a business grow.
To go deeper on the key concepts of this category, open the glossary, Growth Marketing section.
7 articles
What Is LTV In Marketing, And How Do You Calculate It?
The margin LTV formula, and why the real value of each customer is read in your own order database.
What Is CAC In Marketing, And How Do You Calculate It?
The CAC formula, how it differs from CPA, and what Google Ads really counts as a new customer.
What Is ROAS In Advertising, And How Do You Know If It Is Profitable?
The ROAS formula, the threshold that tells you if it is profitable for your margin, and how it differs from ROI and MER.
How to Track CLV to CAC Ratio: The Metric That Reveals True Ad Profitability
How to calculate CLV and CAC, and the healthy range between 3:1 and 5:1.
Smarter Google Ads Spend Starts with the Lin Rodnitzky Ratio
The ratio that shows whether your account tests enough queries, and the target around 1.5.
The Secret to Profitable Scaling Isn't More Spend, It's Marginal ROAS
How to calculate marginal ROAS, and how far raising the budget stays profitable.
ROAS vs MER?
What ROAS measures campaign by campaign, and what MER reveals across all your channels together.
