Hello! I'm Théo 👋🏻
Growth partner: together we build a lasting acquisition system for your business. Clear positioning, audience psychology, and continuous innovation monitoring (AI, new platforms, emerging trends) to seize the right opportunities at the right time. And I go beyond paid media: tracking, data and conversion funnel, to optimize the entire system that turns a click into a customer, not just the ad.
I'm Théo Maupilé, a Google Partner certified freelance paid media specialist based in Barcelona, trained at a global Top 6 advertising group. I manage the strategy, tracking and optimization of Google Ads and Meta Ads campaigns for more than 100 SMBs and larger companies.
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Client reviews
Théo a travaillé pour Cyclable pendant une période de 4 mois au niveau de la gestion des comptes Google Ads et Meta Ads + il nous a fournit un audit SEO. Ce fut très agréable de travailler avec Théo que ce soit d'un point de vue expertise travail / humain. Je recommande à 100%.
En tant que chargé du web et des réseaux sociaux pour Jazz in Marciac, j'ai particulièrement apprécié la qualité des échanges que j'ai eu avec Théo dans le cadre d'une campagne digitale faite sur mesure pour notre festival. Il a démontré un grand intérêt pour notre village et a bien compris nos enjeux.
Théo a su s'emparer de nos problématiques sur un sujet nouveau, issu des cryptomonnaies, pour proposer des recommandations et des optimisations pertinentes pour le compte de Trendex en SEA, Display et YouTube ads. Je le recommande sans la moindre hésitation. Un Google Campaign Specialist 5 ⭐
J'ai fait appel aux services de Théo afin de configurer et de déployer des campagnes Ads et ce qui m'a tout de suite plu dans cette collaboration est sa capacité à comprendre nos enjeux. Théo a rapidement compris nos besoins pour les retranscrire dans un plan d'action. Son audit a été précis.
J'ai travaillé avec Théo dans le cadre de la gestion de campagnes clients Google Ads. Il m'a apporté de nouvelles idées et des inputs très utiles, toujours orientés performance. Ses conseils et sa bonne connaissance de l'interface m'ont permis de générer plus de contacts et de résultats pour mes clients.
Je recommande vivement Théo Maupilé, notre attaché de comptes Google ads pour certains de nos clients. Ses analyses et conseils sont très pertinents. C'est un plaisir de collaborer avec lui pour notre société AdSim. Théo est de bons conseils et attentif à l'amélioration et la performance.
Excellent travail avec Théo sur la gestion de nos Google Ads. Approche stratégique claire dès le premier échange, communication fluide et transparente, vraie capacité à challenger nos hypothèses quand c'est nécessaire. Setup tracking pro, décisions data-driven, et un ROAS qui se maintient à un très bon niveau. Je recommande sans hésiter.
Super expérience avec Theo dans le cadre de l'audit Google Ads. Travail sérieux, structuré et pertinent à nos enjeux business. Je recommande sans hésiter.
Théo est efficace et à l'écoute et, pour nous qui sommes à la relance en terme de SEA, il est essentiel d'avoir un expert qui nous comprenne et avec qui nous parlons le même langage. Très heureux de cette collaboration.
Très bonne collaboration avec Théo sur l'optimisation de nos campagnes Google Ads. Son expertise en SEA nous a permis d'améliorer significativement les performances (meilleure rentabilité et trafic plus qualifié). Professionnel, réactif et clair dans ses recommandations, je le recommande.
J'ai beaucoup apprécié travailler avec Théo sur nos campagnes Google Ads. Il a été efficace, a posé les bonnes questions dès le départ et a su mettre en place tout le nécessaire pour bien suivre les conversions. Grâce à sa maîtrise des outils, tout est prêt pour mesurer l'impact des campagnes.
Je suis extrêmement satisfait de la collaboration avec Théo pour le lancement de nos campagnes Google Shopping. Son expertise en matière de SEA est incontestable. Il a su mettre en place une stratégie efficace, en optimisant notre flux de produits et en configurant les campagnes.
Respects des deadlines, expertise métier et une attitude centrée client : je recommande Théo sans hésitation.
Excellente collaboration avec Théo pour la création de notre compte Google Ads et l'élaboration de notre stratégie marketing. Je recommande à 100 % !
Je travaille avec Théo Maupilé sur nos campagnes Google Ads, et je suis vraiment très satisfaite de notre collaboration. Il fait preuve d'une grande expertise, est toujours à l'écoute et réactif. Grâce à son accompagnement, nous avons vu une nette amélioration sur nos leads. Je recommande.
Théo est quelqu'un de très compétent sur Google Ads et de très sérieux. C'est un plaisir de travailler avec lui. Il connait parfaitement son sujet et est toujours de bons conseils. Je recommande fortement !
J'ai récemment fait appel à Théo pour la mise en place de mon compte Google Ads et je ne peux que le recommander vivement. Dès le début, il a su faire preuve d'un professionnalisme remarquable. Il a pris le temps d'écouter mes besoins et de comprendre les spécificités de mon projet.
Super travail, je recommande ++
C'est un plaisir de travailler avec Théo. Expert qualifié, professionnel et proactif. Je recommande chaleureusement. Nous retravaillerons avec lui avec plaisir.
Théo a rejoint notre équipe en tant que partenaire sur certains projets marketing, particulièrement sur les projets de Google Ads. Agréable en tant que collaborateur, investit dans les missions et performant sur la partie Google Ads, c'est un vrai plaisir de travailler avec Théo.
Réactif et professionnel, Théo a rapidement compris l'objectif des campagnes et les a correctement configurées !
Théo nous a résolu un petit souci avec un flux de produits au Google Merchant Center. Il est à l'écoute, et il est proactif dans la recherche de solutions. La communication était facile, et il était réactif dans le déploiement des solutions identifiées.
Théo a été un appui fiable pour me guider à travers la réalisation, le suivi et l'analyse de campagnes Ads.
J'ai eu l'occasion de travailler avec Theo pendant trois mois sur un projet SEA. Ce fut un réel plaisir et une expérience hyper enrichissante. Theo a outre son expérience et son travail de qualité, une capacité à prendre du recul dans les situations les plus complexes. Je recommande fortement.
Grâce à son professionnalisme, sa rigueur et sa réactivité, Théo a su m'accompagner tout au long de mon projet. Si vous cherchez un Google Campaign Specialist, pour vous accompagner dans vos projets, je vous le recommande !
The benefits
Strategy & tactics to boost your ad ROI.
I help you save time and bring in powerful tools.
Growth roadmaps that turn your vision into results.
The problem
Clicks that cost but don't convert, and profitability you can never quite pin down.
Incomplete or broken tracking, and decisions made on data you can't trust.
Ads that live apart from your model, your funnel and your real goals: running, without truly driving your growth.
That's exactly what my method fixes, step by step.
The stack
Google Tag ManagerA tag management system that lets you configure and manage tags on your site without modifying your page's code.
PrestaShopLaunch your e-commerce website, customize your online store, and start selling your products with the PrestaShop platform.
Google Merchant CenterA free tool that helps millions of shoppers on Google discover, explore, and buy your products.
ZapierTurn chaos into smooth operations by automating your workflows yourself: no developers, no IT tickets, no delays.
ShopifyThe one commerce platform behind it all. Sell online and in person, locally and globally, direct and wholesale.
Amazon AdsDesigned for businesses of all sizes, offering products and solutions that adapt to your advertising goals.
MetaReach and engage your audiences on Facebook and Instagram with targeted advertising campaigns.
Google AdsHelp drive sales, leads, or traffic to your site.
Google Ads ScriptAutomate your Google Ads campaign management with JavaScript: custom reports, bid adjustments, and alerts, without manual work.
YouTube AdsConvert viewers into customers, with any budget. YouTube ads use Google data to deliver your message to the right people at the right time.
Google Analytics 4What happens after the click: journeys, sources, conversions. It is the base automated bidding learns from.
Google Search ConsoleWhat Google understands of your site organically: queries, indexed pages, positions. Useful to know what your campaigns do not need to buy.
Microsoft AdsThe Bing network and its partners. Less volume than Google, a generally lower cost per click, and campaigns that import from an existing Google account.
HubSpotThe CRM where your leads land. It connects a closed deal back to the keyword that triggered it, not just to the form that was filled.Google Tag ManagerA tag management system that lets you configure and manage tags on your site without modifying your page's code.PrestaShopLaunch your e-commerce website, customize your online store, and start selling your products with the PrestaShop platform.Google Merchant CenterA free tool that helps millions of shoppers on Google discover, explore, and buy your products.ZapierTurn chaos into smooth operations by automating your workflows yourself: no developers, no IT tickets, no delays.ShopifyThe one commerce platform behind it all. Sell online and in person, locally and globally, direct and wholesale.Amazon AdsDesigned for businesses of all sizes, offering products and solutions that adapt to your advertising goals.MetaReach and engage your audiences on Facebook and Instagram with targeted advertising campaigns.Google AdsHelp drive sales, leads, or traffic to your site.Google Ads ScriptAutomate your Google Ads campaign management with JavaScript: custom reports, bid adjustments, and alerts, without manual work.YouTube AdsConvert viewers into customers, with any budget. YouTube ads use Google data to deliver your message to the right people at the right time.Google Analytics 4What happens after the click: journeys, sources, conversions. It is the base automated bidding learns from.Google Search ConsoleWhat Google understands of your site organically: queries, indexed pages, positions. Useful to know what your campaigns do not need to buy.Microsoft AdsThe Bing network and its partners. Less volume than Google, a generally lower cost per click, and campaigns that import from an existing Google account.HubSpotThe CRM where your leads land. It connects a closed deal back to the keyword that triggered it, not just to the form that was filled.Google Tag ManagerA tag management system that lets you configure and manage tags on your site without modifying your page's code.PrestaShopLaunch your e-commerce website, customize your online store, and start selling your products with the PrestaShop platform.Google Merchant CenterA free tool that helps millions of shoppers on Google discover, explore, and buy your products.ZapierTurn chaos into smooth operations by automating your workflows yourself: no developers, no IT tickets, no delays.ShopifyThe one commerce platform behind it all. Sell online and in person, locally and globally, direct and wholesale.Amazon AdsDesigned for businesses of all sizes, offering products and solutions that adapt to your advertising goals.MetaReach and engage your audiences on Facebook and Instagram with targeted advertising campaigns.Google AdsHelp drive sales, leads, or traffic to your site.Google Ads ScriptAutomate your Google Ads campaign management with JavaScript: custom reports, bid adjustments, and alerts, without manual work.YouTube AdsConvert viewers into customers, with any budget. YouTube ads use Google data to deliver your message to the right people at the right time.Google Analytics 4What happens after the click: journeys, sources, conversions. It is the base automated bidding learns from.Google Search ConsoleWhat Google understands of your site organically: queries, indexed pages, positions. Useful to know what your campaigns do not need to buy.Microsoft AdsThe Bing network and its partners. Less volume than Google, a generally lower cost per click, and campaigns that import from an existing Google account.HubSpotThe CRM where your leads land. It connects a closed deal back to the keyword that triggered it, not just to the form that was filled.Google Tag ManagerA tag management system that lets you configure and manage tags on your site without modifying your page's code.PrestaShopLaunch your e-commerce website, customize your online store, and start selling your products with the PrestaShop platform.Google Merchant CenterA free tool that helps millions of shoppers on Google discover, explore, and buy your products.ZapierTurn chaos into smooth operations by automating your workflows yourself: no developers, no IT tickets, no delays.ShopifyThe one commerce platform behind it all. Sell online and in person, locally and globally, direct and wholesale.Amazon AdsDesigned for businesses of all sizes, offering products and solutions that adapt to your advertising goals.MetaReach and engage your audiences on Facebook and Instagram with targeted advertising campaigns.Google AdsHelp drive sales, leads, or traffic to your site.Google Ads ScriptAutomate your Google Ads campaign management with JavaScript: custom reports, bid adjustments, and alerts, without manual work.YouTube AdsConvert viewers into customers, with any budget. YouTube ads use Google data to deliver your message to the right people at the right time.Google Analytics 4What happens after the click: journeys, sources, conversions. It is the base automated bidding learns from.Google Search ConsoleWhat Google understands of your site organically: queries, indexed pages, positions. Useful to know what your campaigns do not need to buy.Microsoft AdsThe Bing network and its partners. Less volume than Google, a generally lower cost per click, and campaigns that import from an existing Google account.HubSpotThe CRM where your leads land. It connects a closed deal back to the keyword that triggered it, not just to the form that was filled.Track record
Continuous official Google training (Google Ads - SEA) on the latest features and trends
Support for 40 companies & marketing agencies across the French-speaking market
Management of paid advertising campaigns on Google Ads
+400K annual budget managed on Google Ads & Amazon Ads
Major brand clients in luxury, automotive & e-commerce
I support companies across all sectors, with budgets from 750€ to +100k€/month
46 five-star reviews on Malt (French & Spanish profiles)
Tracking & measurement: GTM, GA4, conversions & Google Ads scripts, the data that drives performance
Paid Media Expert - Google Ads & Meta Ads, beyond the campaigns
My method
The starting point: who we're speaking to, what your product really solves, and where it stands against the competition. This deep understanding is what makes every paid decision relevant.
What success looks like, what the growth targets are, and how paid search fits into the bigger picture.
The foundation. If tracking is incomplete, every decision built on top of it is flawed. The more reliable the data we feed the algorithms, the sharper the machine learning and our decisions become.
The logic behind the current structure, the tests already run, and what actually performed.
Once the foundation is solid: where to push budget, which queries or audiences hold untapped potential, and how to structure the account.
I connect paid media to the rest of your business: positioning, offer, website, conversion funnel. Ads are just one lever of the whole system that turns a click into a customer.
My methodology
Every account starts the same way: I understand the business before I touch anything else. From there I follow the same five steps, in order, from the foundation up to scaling.
Starting point
Your customers, your products, the sales cycle, your level of digital maturity, your positioning, and where the company is heading.
The foundation
The more reliable the data we feed the algorithms, the sharper the machine learning and our decisions become.
The direction
What success looks like for your team, what the growth targets are, and how paid search fits into the bigger picture.
The existing setup
The logic behind the current structure, which tests ran, what performed.
Destination
Once the foundation is solid: where to push budget, which queries or audiences have untapped potential, and how to structure the account.
The same five steps, on every account. The foundation before the scale.
MY FAVOURITE CONCEPT
The vocabulary around a topic tells you where it sits on this curve. While the word stays technical, only the innovators talk about it. Once it enters everyday language, the majority has already arrived, and so has the auction.
The day a client tells me "we should be doing generative AI" without me explaining anything first, the topic has left the innovators. I hear it before I can measure it.
Results
I integrate the latest technologies to tackle current and future challenges, constantly seeking to co-create solutions that make the difference
Certifications
Théo Maupilé holds 4 current official Google Ads certifications, issued by Google through Skillshop, renewed every year and publicly verifiable on credential.net.
Google (Skillshop)
Google (Skillshop)
Google (Skillshop)
Google (Skillshop)
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