Freelance Google Ads & Meta Ads for finance & insurance
Brokerage, insurance, wealth management, fintech: I've been generating leads for finance players for over 5 years, in a sector where the click is expensive and every form has to turn into a meeting.
Google PartnerSuperMalter (top 10%)61 five-star reviews on Malt and LinkedIn100+ clients
Finance And Insurance In The EU, In Numbers
Financial services, insurance, brokers and advisers: three markets, each with its own rhythm. Their official figures from Eurostat, then the calendar of their Google searches.
Financial Services
NACE code 64
Financial service activities, except insurance and pension funding
332,810companies in the EU
Eurostat publishes no final figure for this country.
7.9 people per company on average
8.7% of companies created during the year
Most searched month: January and March
Insurance
NACE code 65
Insurance, reinsurance and pension funding, except compulsory social security
7,019companies in the EU
Eurostat publishes no final figure for this country.
123.8 people per company on average
3.2% of companies created during the year
Most searched month: August
Brokers And Advisers
NACE code 66
Activities auxiliary to financial services and insurance activities
559,765companies in the EU
Eurostat publishes no final figure for this country.
2.6 people per company on average
10.8% of companies created during the year
Most searched month: September
Source: Eurostat, business demography (dataset bd_size), EU-27, NACE codes 64, 65 and 66, 2024 data updated on 2 October 2026.See the raw data. People per company: calculated from the number of people employed and the number of companies published by Eurostat.
Source: US Census Bureau, Economic Census 2022 (dataset ecnbasic), United States, establishments with paid employees, NAICS codes 5221, 5222, 5241, 5223, 523 and 5242, 2022 data updated on 24 October 2023. An establishment is a single site: a company with 3 sites counts 3 times. See the table. Employees per establishment: calculated from the number of employees and of establishments published by the US Census Bureau. Each card uses the North American classification code or codes whose official title matches its NACE code; where there is no exact match, the card says so.
Source: Statistics Canada, Canadian Business Counts, with and without employees, June 2026, Canada, NAICS codes 5221, 5222, 5241, 5223, 523 and 5242, released on 14 August 2026. Statistics Canada counts locations: a company with 10 stores and a head office counts 11 times. Without employees, only locations that are incorporated or earn more than C$30,000 in business revenue are counted. See the tables with employees and without employees. Each card uses the North American classification code or codes whose official title matches its NACE code; where there is no exact match, the card says so.
Source: INEGI, National Statistical Directory of Economic Units (DENUE) 05/2026, Mexico, active establishments except agriculture, SCIAN codes 5221, 5222, 5223, 5224, 5241, 5225, 523 and 5242 (SCIAN Mexico 2023), released on 20 May 2026. DENUE counts establishments with premises, homes included: a trade carried out at the customer's site with no premises of its own (painter, plumber) or by street vendors is left out, as are rural localities under 2,500 inhabitants. People employed include the owner. See the methodology. Each card uses the North American classification code or codes whose official title matches its NACE code; where there is no exact match, the card says so.
Source: e-Stat, 2021 Economic Census for Business Activity, Ministry of Internal Affairs and Communications, Japan, privately owned establishments as of 1 June 2021, JSIC codes 621, 622, 631, 632, 641, 642, 643, 649, 671, 672, 673, 651, 652, 661, 663, 674 and 675 (Japan Standard Industrial Classification, revision 13), data updated on 30 September 2026. An establishment is a single site: a company with 3 sites counts 3 times. People engaged include owners. See the table. People per establishment: calculated from the number of people engaged and of establishments published by e-Stat. Each card uses the Japanese classification code or codes whose official title matches its NACE code; where there is no exact match, the card says so.
Source: Nomis, UK Business Counts (extract from the Inter-Departmental Business Register), United Kingdom, enterprises and local units live in March 2026, SIC 2007 codes 64, 65 and 66 (UK classification, identical to NACE down to 4 digits), data updated on 24 September 2026, retrieved on 16 October 2026. The register only counts businesses registered for VAT or PAYE. A local unit is a site: a company with 3 sites counts 3 local units. See the tables enterprises and local units. Data source: Office for National Statistics, licensed under the Open Government Licence v3.0.
The Google Search Calendar
Index 100 = the most searched month of each line. Searches in the United Kingdom, in English, from September 2025 to August 2026.
Financial Services
Insurance
Brokers And Advisers
100500
Brokers And AdvisersFinancial ServicesInsurance
SepOctNovDecJanFebMarAprMayJunJulAug
Most searched month: financial services in January and March, insurance in August, brokers and advisers in September. Insurance: August brings 3.5 times the searches of September.
Source: Google Ads Keyword Planner, monthly search volumes in the United Kingdom, in English, from September 2025 to August 2026, retrieved on 1 October 2026 from Théo Maupilé's Google Ads account. Searches measured: “mortgage”, “personal loan”, “debt consolidation”, “car insurance”, “health insurance”, “home insurance”, “mortgage broker”, “insurance broker” and “financial adviser”. Method: each line adds up its searches, then takes the value 100 in its highest month. Google rounds the volumes it returns: the line shows the rhythm of demand, not an exact volume.
See the chart data
Month
Financial Services
Insurance
Brokers And Advisers
September 2025
92
28
100
October 2025
84
82
82
November 2025
82
81
69
December 2025
74
67
55
January 2026
100
98
91
February 2026
75
97
91
March 2026
100
97
74
April 2026
84
95
67
May 2026
77
95
61
June 2026
75
97
61
July 2026
88
98
59
August 2026
94
100
67
The Price Of A Click At The Top Of Google
What advertisers paid to appear at the top of the results, for the most searched query of each line, in the United Kingdom.
Financial Services “personal loan”€3.15 to €7.00
Insurance “car insurance”€3.68 to €7.24
Brokers And Advisers “financial adviser”€6.00 to €20.59
Source: Google Ads Keyword Planner, top of page bid, low range and high range, in euros, in the United Kingdom, retrieved on 1 October 2026 from Théo Maupilé's Google Ads account. According to Google, the range runs from the 20th to the 80th bid out of 100: about 6 bids in 10 fall between the two amounts. It is an observed range, not a price list: the price of each click is set in an auction.
Let's Discuss Your Challenges!
20 minutes · No commitment · 100% confidential
Finance & Insurance · United Kingdom
Where Is Your Audience?
Your audience moves from one app to the next within the same day: they search on Google, watch YouTube, browse Discover and Gmail, scroll Instagram and Facebook, ask ChatGPT for advice. Tap an app to see where your ad meets them, and what the ad platforms measure in your industry.
SponsoredYYour brandMortgages · Your BrandRun a quick simulation and get a personalised financing study.
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MGmailIllustration
YSponsoredYour brandMortgages · Your BrandRun a quick simulation and get a personalised financing study.
WWebsites and appsIllustration
Your home project, step by stepYYour brandLearn more
FFacebookIllustration
YYour brandSponsored
Run a quick simulation and get a personalised financing study.
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Mortgages · Your BrandLearn more
IInstagramIllustration
YYour brandSponsored
Your home project, step by step
Learn more→
CChatGPTIllustration
how do I prepare my mortgage application before meeting the bank?
Here are the points to compare before you choose, based on your situation.
SponsoredYYour brandMortgages · Your BrandRun a quick simulation and get a personalised financing study.
Searchinggoogle.com · Google app
GGoogle
They type their need in their own words. This is when intent is at its clearest: your ad answers a question they have just asked.
49,500searches a month for “mortgage”, in the UK
Searches a month in your industry, in the UK
“mortgage”49,500
“car insurance”450,000
“financial adviser”22,200
Source: Google Keyword Planner, searches in the United Kingdom, in English, monthly average from September 2025 to August 2026, estimated and rounded by Google, pulled on 1 October 2026.
In Your Industry
For finance, real estate and professional services, Google puts the Search Network first: it reaches people actively searching for your services, which suits offers this specific.
They watch a video they chose. Your ad plays before or during that video, or shows up in their suggestions: your brand gets known before the need is put into words.
6 sthe bumper format: a short message your audience sees in full
They browse the feed of articles and videos the Google app suggests. Your ad slips in as one card among the others: they discover your offer before they even look for it.
3 feedsa single Demand Gen campaign places your ad in Discover, in Gmail and in YouTube’s feeds
They read an article or use an app. Your banner shows next to the content: your brand stays top of mind, and people who already visited your site see you again.
Millionsof websites and apps where a Display campaign can show your ad, on top of YouTube
They catch up with friends, groups and their local area. Your ad slots into that feed, or into Marketplace when they look for something nearby.
19.8 to 23.3 millionpeople aged 18 and over in the UK on Facebook that Meta links to the interest “Personal finance (banking)”out of 35.2 to 41.5 million reachable in the UK on Facebook
The same targeting, platform by platform
Instagram12.3 to 14.5 million
Facebook19.8 to 23.3 million
Source: Meta, audience size estimate from the Marketing API, one platform at a time (reach optimisation), aged 18 and over, United Kingdom, pulled on 16 October 2026. A Meta estimate, best read as an order of magnitude.
In Your Industry
For every 10 people on Instagram, Meta counts 16 on Facebook for this targeting, against 11 across the whole UK audience. The people Meta links to your industry lean more towards Facebook than the country as a whole.
Source: calculated from the two Meta estimates above, using the middle of each range, pulled on 16 October 2026.
They scroll their feed, stories and reels to unwind. The image takes the first step: your offer gets discovered here, and people who already visited your site find you again.
12.3 to 14.5 millionpeople aged 18 and over in the UK on Instagram that Meta links to the interest “Personal finance (banking)”out of 31.1 to 36.6 million reachable in the UK on Instagram
The same targeting, platform by platform
Instagram12.3 to 14.5 million
Facebook19.8 to 23.3 million
Source: Meta, audience size estimate from the Marketing API, one platform at a time (reach optimisation), aged 18 and over, United Kingdom, pulled on 16 October 2026. A Meta estimate, best read as an order of magnitude.
They ask their question and read a full answer. The ad appears below that answer when the topic of the conversation matches what you offer: the need is already detailed, constraints included.
Eligibilityfinancial services may require enhanced advertiser verification or a manual review: it is the first thing I look at.
I'm Theo, freelance Paid Media. I work with brokers in business and property financing, along with players in insurance and wealth management. The same standard everywhere: a cost per lead you control, forms that turn into meetings, and tracking that tells a curious visitor apart from a real case. I work directly, no middleman: the person who audits your account is the one who runs it.
In finance, you're bidding against banks and comparison sites. Every off-target query costs a premium: sorting search terms is weekly work, not a one-time setup.
Cases, not clicks
A filled-in form isn't a client. Optimization runs on quality: which campaigns bring in financeable cases, not just volume.
Compliance and trust
Financial advertising is regulated: mandatory disclaimers, forbidden promises. Compliant, clear ads convert better than a promise that's too good to be true.
The method, applied to your business
1
Account audit + lead journey
Structure, queries, forms, tracking: where the budget goes, where leads get lost.
2
Structure by intent
Business credit, refinancing, insurance, wealth: one campaign per real need, not a catch-all.
3
End-to-end tracking
From click to meeting: every step measured so we optimize on cases, not clicks.
4
Iterations on cost per case
Regular optimizations on the qualified lead, readable reporting, zero jargon.
They work in finance, I ran their campaigns
★★★★★
Je travaille avec Théo Maupilé sur nos campagnes Google Ads, et je suis vraiment très satisfaite de notre collaboration. Il fait preuve d'une grande expertise, est toujours à l'écoute et réactif. Grâce à son accompagnement, nous avons vu une nette amélioration sur nos leads. Je recommande.
CClara Villalba
★★★★★
Théo est quelqu'un de très compétent sur Google Ads et de très sérieux. C'est un plaisir de travailler avec lui. Il connait parfaitement son sujet et est toujours de bons conseils. Je recommande fortement !
CCédric Vennat
★★★★★
Théo a su s'emparer de nos problématiques sur un sujet nouveau, issu des cryptomonnaies, pour proposer des recommandations et des optimisations pertinentes pour le compte de Trendex en SEA, Display et YouTube ads. Je le recommande sans la moindre hésitation. Un Google Campaign Specialist 5 ⭐
HHéloïse Pellat-Bisbal
★★★★★
J'ai eu l'occasion de travailler avec Theo pendant trois mois sur un projet SEA. Ce fut un réel plaisir et une expérience hyper enrichissante. Theo a outre son expérience et son travail de qualité, une capacité à prendre du recul dans les situations les plus complexes. Je recommande fortement.
MMohamed Yassine ELAMARTIJoltee
★★★★★
Je travaille avec Théo Maupilé sur nos campagnes Google Ads, et je suis vraiment très satisfaite de notre collaboration. Il fait preuve d'une grande expertise, est toujours à l'écoute et réactif. Grâce à son accompagnement, nous avons vu une nette amélioration sur nos leads. Je recommande.
CClara Villalba
★★★★★
Théo est quelqu'un de très compétent sur Google Ads et de très sérieux. C'est un plaisir de travailler avec lui. Il connait parfaitement son sujet et est toujours de bons conseils. Je recommande fortement !
CCédric Vennat
★★★★★
Théo a su s'emparer de nos problématiques sur un sujet nouveau, issu des cryptomonnaies, pour proposer des recommandations et des optimisations pertinentes pour le compte de Trendex en SEA, Display et YouTube ads. Je le recommande sans la moindre hésitation. Un Google Campaign Specialist 5 ⭐
HHéloïse Pellat-Bisbal
★★★★★
J'ai eu l'occasion de travailler avec Theo pendant trois mois sur un projet SEA. Ce fut un réel plaisir et une expérience hyper enrichissante. Theo a outre son expérience et son travail de qualité, une capacité à prendre du recul dans les situations les plus complexes. Je recommande fortement.
Do you know the rules around financial advertising?
Yes: mandatory disclaimers, limits on promises, ad approval. Every piece of ad copy is validated with you before it goes live, and we stay within the rules.
How do you measure lead quality?
By tracking every step: form, callback, meeting, case. The deeper the step we optimize on, the more campaigns learn from a real signal instead of empty volume.
Google Ads or Meta Ads to generate finance leads?
Google captures active intent (the person is looking for a broker, a loan, insurance). Meta then widens to audiences close to your clients. The call is made on your cost per qualified case, not on a platform preference.
Do you work with independent brokers?
Yes, from the local firm to the national network. We set the budget and the zones on the first call, based on your market.
What Happens After You Click
1
7 Questions
A short form: your website, your budget, your goal. Two minutes is all it takes.
2
A 20-Min Call
You walk me through what has already been done, your goals and your challenges. Then we look at how we can work together.
3
Your Access And My Onboarding
You give me access to your accounts, and I send you my onboarding document to go into the detail of your business, your market and your positioning.
4
Building Your Strategy
We start building your strategy from everything you have shared with me.
5
Our Day-To-Day Communication
I adapt to your team's tools: Slack, Microsoft Teams, Gmail or Google Chat for the roadmap and project follow-up. WhatsApp is kept for urgent requests.
Slack
Microsoft Teams
Gmail
Google Chat
WhatsApp
Want to talk about your pipeline?
We'll look at your current cost per lead and the quality of the cases coming in. You walk away with concrete levers, even if we don't work together.