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Legal Services In The EU, In Numbers
Family, employment, probate: each area of law has its own calendar. Legal activities as Eurostat measures them, then the month when each area is searched for most on Google.
Legal Activities
NACE code 69.10
675,565companies in the EU
Eurostat publishes no final figure for this country.
Source: Eurostat, enterprises by NACE activity (dataset sbs_ovw_act), EU-27, NACE code 69.10, 2024 data updated on 30 September 2026.See the raw data.
Source: US Census Bureau, Economic Census 2022 (dataset ecnbasic), United States, establishments with paid employees, NAICS code 5411, 2022 data updated on 24 October 2023. An establishment is a single site: a company with 3 sites counts 3 times. See the table. Employees per establishment: calculated from the number of employees and of establishments published by the US Census Bureau. Each card uses the North American classification code or codes whose official title matches its NACE code; where there is no exact match, the card says so.
Source: Statistics Canada, Canadian Business Counts, with and without employees, June 2026, Canada, NAICS code 5411, released on 14 August 2026. Statistics Canada counts locations: a company with 10 stores and a head office counts 11 times. Without employees, only locations that are incorporated or earn more than C$30,000 in business revenue are counted. See the tables with employees and without employees. Each card uses the North American classification code or codes whose official title matches its NACE code; where there is no exact match, the card says so.
Source: INEGI, National Statistical Directory of Economic Units (DENUE) 05/2026, Mexico, active establishments except agriculture, SCIAN code 5411 (SCIAN Mexico 2023), released on 20 May 2026. DENUE counts establishments with premises, homes included: a trade carried out at the customer's site with no premises of its own (painter, plumber) or by street vendors is left out, as are rural localities under 2,500 inhabitants. People employed include the owner. See the methodology. Each card uses the North American classification code or codes whose official title matches its NACE code; where there is no exact match, the card says so.
Source: e-Stat, 2021 Economic Census for Business Activity, Ministry of Internal Affairs and Communications, Japan, privately owned establishments as of 1 June 2021, JSIC codes 721 and 723 (Japan Standard Industrial Classification, revision 13), data updated on 30 September 2026. An establishment is a single site: a company with 3 sites counts 3 times. People engaged include owners. See the table. People per establishment: calculated from the number of people engaged and of establishments published by e-Stat. Each card uses the Japanese classification code or codes whose official title matches its NACE code; where there is no exact match, the card says so.
Source: Nomis, UK Business Counts (extract from the Inter-Departmental Business Register), United Kingdom, enterprises and local units live in March 2026, SIC 2007 code 6910 (UK classification, identical to NACE down to 4 digits), data updated on 24 September 2026, retrieved on 16 October 2026. The register only counts businesses registered for VAT or PAYE. A local unit is a site: a company with 3 sites counts 3 local units. See the tables enterprises and local units. Data source: Office for National Statistics, licensed under the Open Government Licence v3.0.
Source: SingStat, Annual services and manufacturing statistics, Singapore, establishments 2024, SSIC code 6910 (Singapore Standard Industrial Classification 2025), data updated on 4 March 2026, retrieved on 16 October 2026. An establishment is a site: a company with 3 sites counts 3 times. Own-account workers (hawkers, stall holders, freelancers, taxi drivers) are not counted. See the table. Each card uses the Singapore classification line or lines whose official title fits entirely within its NACE code; where there is no exact match, the card says so. Contains information from “Key Indicators By Detailed Industry In All Services Industries, Annual” accessed on 16 October 2026 from the Singapore Department of Statistics, which is made available under the terms of the Singapore Open Data Licence version 1.0.
The Google Search Calendar
Index 100 = the most searched month of each line. Searches in the United Kingdom, in English, from September 2025 to August 2026.
Family
Employment
Probate
100500
FamilyEmploymentProbate
SepOctNovDecJanFebMarAprMayJunJulAug
Most searched month: family in September, employment in October, probate in January. Employment: October brings 1.9 times the searches of August.
Source: Google Ads Keyword Planner, monthly search volumes in the United Kingdom, in English, from September 2025 to August 2026, retrieved on 2 October 2026 from Théo Maupilé's Google Ads account. Searches measured: “divorce solicitor”, “divorce”, “child custody”, “employment solicitor”, “unfair dismissal”, “redundancy”, “probate solicitor”, “probate” and “will writing”. Method: each line adds up its searches, then takes the value 100 in its highest month. Google rounds the volumes it returns: the line shows the rhythm of demand, not an exact volume.
See the chart data
Month
Family
Employment
Probate
September 2025
100
80
95
October 2025
93
100
88
November 2025
78
78
83
December 2025
72
59
66
January 2026
90
75
100
February 2026
74
75
82
March 2026
94
75
85
April 2026
86
61
91
May 2026
72
61
89
June 2026
72
61
75
July 2026
73
63
63
August 2026
74
53
75
The Price Of A Click At The Top Of Google
What advertisers paid to appear at the top of the results, for the most searched query of each line, in the United Kingdom.
Family “divorce”€1.26 to €4.76
Employment “redundancy”€0.06 to €5.81
Probate “probate”€1.41 to €9.03
Source: Google Ads Keyword Planner, top of page bid, low range and high range, in euros, in the United Kingdom, retrieved on 2 October 2026 from Théo Maupilé's Google Ads account. According to Google, the range runs from the 20th to the 80th bid out of 100: about 6 bids in 10 fall between the two amounts. It is an observed range, not a price list: the price of each click is set in an auction.
Let's Discuss Your Challenges!
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Law Firms & Legal · United Kingdom
Where Is Your Audience?
Your audience moves from one app to the next within the same day: they search on Google, watch YouTube, browse Discover and Gmail, scroll Instagram and Facebook, ask ChatGPT for advice. Tap an app to see where your ad meets them, and what the ad platforms measure in your industry.
SponsoredYYour brandFamily Law Solicitors · Your BrandA first appointment to review your situation and the next steps.
YYouTubeIllustration
Your questions, before you decideAd · Your brand
Up nextThe steps of a divorce, explained by a solicitor
SponsoredFamily Law Solicitors · Your Brand
DDiscoverIllustration
Your questions, before you decide
YYour brand · SponsoredFamily Law Solicitors · Your Brand
MGmailIllustration
YSponsoredYour brandFamily Law Solicitors · Your BrandA first appointment to review your situation and the next steps.
WWebsites and appsIllustration
Your questions, before you decideYYour brandLearn more
FFacebookIllustration
YYour brandSponsored
A first appointment to review your situation and the next steps.
Your questions, before you decide
Family Law Solicitors · Your BrandLearn more
IInstagramIllustration
YYour brandSponsored
Your questions, before you decide
Learn more→
CChatGPTIllustration
how long does an uncontested divorce take?
Here are the points to compare before you choose, based on your situation.
SponsoredYYour brandFamily Law Solicitors · Your BrandA first appointment to review your situation and the next steps.
Searchinggoogle.com · Google app
GGoogle
They type their need in their own words. This is when intent is at its clearest: your ad answers a question they have just asked.
2,900searches a month for “divorce solicitor”, in the UK
Searches a month in your industry, in the UK
“divorce solicitor”2,900
“employment solicitor”1,600
“probate solicitor”2,900
Source: Google Keyword Planner, searches in the United Kingdom, in English, monthly average from September 2025 to August 2026, estimated and rounded by Google, pulled on 2 October 2026.
In Your Industry
For finance, real estate and professional services, Google puts the Search Network first: it reaches people actively searching for your services, which suits offers this specific.
They watch a video they chose. Your ad plays before or during that video, or shows up in their suggestions: your brand gets known before the need is put into words.
6 sthe bumper format: a short message your audience sees in full
They browse the feed of articles and videos the Google app suggests. Your ad slips in as one card among the others: they discover your offer before they even look for it.
3 feedsa single Demand Gen campaign places your ad in Discover, in Gmail and in YouTube’s feeds
They read an article or use an app. Your banner shows next to the content: your brand stays top of mind, and people who already visited your site see you again.
Millionsof websites and apps where a Display campaign can show your ad, on top of YouTube
They catch up with friends, groups and their local area. Your ad slots into that feed, or into Marketplace when they look for something nearby.
35.2 to 41.5 millionpeople aged 18 and over reachable in the UK on Facebook
The whole country’s audience, platform by platform
Instagram31.1 to 36.6 million
Facebook35.2 to 41.5 million
Source: Meta, audience size estimate from the Marketing API, one platform at a time (reach optimisation), aged 18 and over, United Kingdom, pulled on 16 October 2026. A Meta estimate, best read as an order of magnitude.
They scroll their feed, stories and reels to unwind. The image takes the first step: your offer gets discovered here, and people who already visited your site find you again.
31.1 to 36.6 millionpeople aged 18 and over reachable in the UK on Instagram
The whole country’s audience, platform by platform
Instagram31.1 to 36.6 million
Facebook35.2 to 41.5 million
Source: Meta, audience size estimate from the Marketing API, one platform at a time (reach optimisation), aged 18 and over, United Kingdom, pulled on 16 October 2026. A Meta estimate, best read as an order of magnitude.
They ask their question and read a full answer. The ad appears below that answer when the topic of the conversation matches what you offer: the need is already detailed, constraints included.
31European countries in the expansion announced by OpenAI, France and Spain included
I'm Théo, a freelance Paid Media specialist with 100+ clients on Google Ads & Meta Ads. Regulated sectors are part of my daily work: business finance brokerage, wealth management, healthcare. Same standard every time: compliant ads, a form that qualifies, and measurement that follows the request all the way to the appointment. I work directly with you, with no middleman.
The 3 Paid Media Projects For A Firm
A Clear Ethical Framework
In France and in Spain, the law allows lawyers to advertise, within limits set by their professional rules. Sober, accurate ads protect your firm and reassure clients.
The Right Practice Area, The Right Area
Divorce, dismissal, probate: each practice area has its own searches and its own calendar. Campaigns follow your practice and your area, one practice area at a time.
Qualify Before The Appointment
A form that asks for the practice area, the urgency and the city focuses your time on cases that fit your firm.
Personal Injury: Victims Looking For A Lawyer
After an accident, the victim looks for a lawyer to help obtain compensation: the campaign answers that search, with a clear page on your method and fees.
Searches That Name The Need
In the UK, « no win no fee solicitors » is searched around 12,100 times a month and « personal injury solicitor » around 2,400 times, with a top-of-page bid up to €58.67 (Google Keyword Planner, average from October 2025 to September 2026). Each type of accident gets its own campaign and page.
Fees Explained Before The Meeting
In France, any fee arrangement based only on the court result is prohibited, while an agreement may add a success-related fee on top of paid work (Article 10 of Law No. 71-1130 of 31 December 1971). The page therefore explains your fee agreement exactly as it is.
In Spain, A Rule On Victims
A lawyer's advertising may not offer services to accident victims in circumstances that affect their free choice, and in any case for 45 days after the event unless the victim expressly asks; it does not promise results that do not depend on the lawyer alone (Article 20 of Royal Decree 135/2021). Each campaign is approved with the firm in light of these rules.
Tracking Through To The Open Case
Call, meeting request, signed agreement: each step comes back into Google Ads, and the campaign learns which enquiries become cases.
A residence permit application, a citizenship application or an appeal is prepared with a lawyer, often against a deadline: the campaign starts from the procedure, and the form asks for the situation and the deadline.
Heavily Searched Procedures
In the UK, « indefinite leave to remain » is searched around 49,500 times a month, « spouse visa uk » around 12,100 times and « immigration solicitor » around 2,900 times (Google Keyword Planner, average from October 2025 to September 2026). Campaigns target the searches asking for a lawyer, and leave out those looking for an official form.
One Procedure, One Page
Residence permit, family reunion, citizenship, appeal against a decision: each procedure has its own page, with the documents to prepare and how to book a meeting.
A Specialisation That Can Be Backed
In Spain, a specialisation mentioned in a lawyer's advertising rests on qualifications, approved training or practice that support it (Article 20.3 of Royal Decree 135/2021). The ads use what your background establishes.
Tracking Through To The Meeting
Calls, forms and booked meetings come back into Google Ads, with the language and procedure of each request to follow what moves forward.
The Method, Applied To Your Firm
1
Practice Area Audit
Real searches for your practice areas, local competition, demand calendar.
2
Compliant Ads
Accurate, sober messages, approved with you before anything runs.
3
Campaigns By Practice Area
One campaign per practice area, targeted on your area.
4
Measurement To The Appointment
From the click to the appointment request, then to the opened case when you share it with me.
Yes. In France, article 3 bis of Law No. 71-1130 of 31 December 1971 allows lawyers to advertise and to make personalised solicitations, under conditions set by decree. In Spain, article 19 of the General Statute of the Spanish Legal Profession (Royal Decree 135/2021) sets out the principle of free advertising, and article 20 sets its limits. Your ads follow the rules of your profession.
Google Ads Or Meta Ads For A Law Firm?
Google first: a legal need starts with an active search. Meta alongside, to make your firm known locally. The mix depends on your practice areas.
How Long Until We See Results?
Campaigns go through a learning phase, and the first reliable readings usually come after a few weeks of data. I never promise a number upfront: I steer on your real data, week after week. For a launch, I recommend at least 2 to 3 months of management: that is the time the algorithms need to finish learning, and for performance to rest on enough conversions to make decisions. It is a recommendation, and you stay free to choose the length.
What Happens After You Click
1
7 Questions
A short form: your website, your budget, your goal. Two minutes is all it takes.
2
A 20-Min Call
You walk me through what has already been done, your goals and your challenges. Then we look at how we can work together.
3
Your Access And My Onboarding
You give me access to your accounts, and I send you my onboarding document to go into the detail of your business, your market and your positioning.
4
Building Your Strategy
We start building your strategy from everything you have shared with me.
5
Our Day-To-Day Communication
I adapt to your team's tools: Slack, Microsoft Teams, Gmail or Google Chat for the roadmap and project follow-up. WhatsApp is kept for urgent requests.
Slack
Microsoft Teams
Gmail
Google Chat
WhatsApp
Let's Talk About Your Firm
You walk me through what has already been done, your goals and your challenges. Then we look at how we can work together.
