Paid Media Services

Each channel answers a different moment of the buying journey.

Google Ads captures intent: the user is already looking for a solution, which makes it ideal for converting existing demand (Search, Shopping).

Meta Ads (Facebook & Instagram) targets cold audiences by interests and behaviors: perfect for creating demand and introducing an offer.

YouTube Ads builds the brand and feeds the top of the funnel with video, drawing on Google’s data.

The right choice depends on your goal, your maturity and your budget. Most of the time, the real question isn’t “which one” but “in what order and with what split”: that’s precisely the role of a multi-channel strategy.

It’s often better to start with the channel closest to your existing demand (usually Google Ads, on intent) to secure a profitable base, then open Meta and YouTube to create demand upstream. Launching three channels at once without reliable tracking or a sufficient test budget scatters the investment and makes learning impossible. The right sequence depends on your goal and your margin.

There is no universal minimum budget. What matters is that each channel gets enough budget to exit its learning phase and collect a usable volume of conversions. Spreading a small budget across three platforms at once gives you three campaigns that never learn. It’s better to concentrate investment where it produces, and to plan a share dedicated to testing. The right budget is the one that gives the algorithms enough data to learn, rather than a number decided in advance.

Because every channel optimizes on the conversion data you send back to it. If measurement is wrong or incomplete, Google, Meta and YouTube optimize blindly and the budget goes to the wrong place. A clean tracking foundation (server-side conversions, deduplication, Consent Mode v2, GA4 and Google Tag Manager set up correctly) is the first building block of any lasting performance: that’s why I always start there.

The first data shows up within the first few days, but it usually takes 2 to 4 weeks for the algorithms to exit their learning phase and start optimizing effectively. Demand-creation channels (Meta, YouTube) often need a bit more patience than intent capture (Google Search), because their effect is measured across the whole journey, not just on the last click. For a launch, I recommend at least 2 to 3 months of management: that is the time the algorithms need to finish learning, and for performance to rest on enough conversions to make decisions. It is a recommendation, and you stay free to choose the length.

By looking beyond the ROAS reported by each platform, which over-attributes its own conversions. We cross-check with GA4 and the CRM, look at incrementality (what you would have sold without the ads) and reason at the funnel level rather than channel by channel. YouTube and Meta often start sales that Google captures on the last click: judging only on the last click wrongly penalizes the channels that create demand.

Directly, with no intermediary. I’m the one who audits, structures and runs your Google Ads, Meta Ads and YouTube Ads accounts, and I’m your point of contact. You remain the owner of your ad accounts and your tracking, and the reports explain the decisions made.

Three frameworks depending on your needs: a one-time engagement with a defined deliverable (audit, setup, roadmap), a recurring role like a part-time acquisition manager, or ongoing monthly management of your campaigns. Each engagement is priced per project, after analyzing your situation.

With the channel that matches how your future customers look for you: Google Ads captures the people already searching for what you offer, Meta Ads creates demand among those who don’t know you yet. Before the first campaign, we set up conversion tracking, so you know from day one what each euro brings back.

It’s often the sign you need a partner whose job this is. I run your campaigns day to day, and you receive reports that explain every decision and link spend to your results. You tell me what has already been done, your goals and your challenges, then we decide together how to work together.

That’s how I work: a single senior point of contact who runs your ad platforms as one system. Google Ads captures intent, Meta Ads creates demand, LinkedIn Ads reaches decision-makers in B2B, and the budget moves toward what produces.

You need numbers that link every euro spent to sales. My reports explain the decisions, and I cross-check what the ad platforms report against GA4 or your CRM, because each platform generously credits itself with its own conversions.

Deciding between channels means defining the role of each one in the buying journey, then moving the budget toward what truly produces. I can take on that role alongside your team, or help it build the skill through coaching.

Your accounts, your tracking and your history stay yours, and every decision is explained in the reports. When the time comes, one-to-one coaching lets a member of your team take over on solid foundations.

I run campaigns in French, Spanish and English, for advertisers in France, Spain and internationally. My recommendation is to launch each market with its own campaigns, in its own language, and with measurement that lets you compare markets with each other.

At launch, the key is to measure before you spend: we set up tracking first, then a first channel with a test budget, and we expand when the results justify it. For a launch, I recommend 2 to 3 months of management, the time the algorithms need to finish learning.

An audit gives you that outside view: a diagnosis of your accounts, your measurement and how your budget is split, with recommendations ranked by impact. You stay free to apply them yourself or to hand them over to me.