Paid Media Tools
The tools I use with my clients to make profitable decisions on Google Ads, Meta Ads, YouTube Ads, Microsoft Ads, ChatGPT Ads and Apple Ads. Free, no sign-up required.
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Google Ads Match Types SimulatorSee which searches each match type can trigger, then test your negative keywords on your own searches.Use the tool →Google Ads And GA4 Attribution Model SimulatorFollow a 4-touchpoint path and compare the credit each channel gets from last click and from data-driven attribution.Use the tool →YouTube Ads Cost Per View SimulatorSet the format, the bid strategy and the seconds watched: see whether your YouTube Ads view is billed, and under which Google rule.Use the tool →Consent Mode V2 SimulatorSet your cookie refusal rate and see your conversions measured, modelable without cookies, lost or left to the general model, in basic or advanced mode.Use the tool →Google Ads Custom Columns20 formulas ready to paste, filled with your own numbers: budget pacing, lost demand, real profitability.See My Account Clearly →Ideal CPA CalculatorFind the maximum cost per acquisition you can pay on your Google Ads & Meta Ads campaigns while staying profitable.Use the tool →Break-Even & Target ROAS CalculatorFind the minimum ROAS to avoid losing money and the target ROAS to aim for in Google Ads & Meta Ads based on your margin.Use the tool →Incremental ROAS CalculatorWork out the ROAS your ads actually caused, from a test with a control group, and compare it with your reported ROAS.Use the tool →Meta Creative Testing CalculatorWork out how many creatives (video and static) you can properly test on Meta Ads from your testing budget and target CPA.Use the tool →CPM CalculatorWork out what 1,000 impressions cost you, and break your CPM down into CPC and CTR on the same data.Use the tool →Google Ads Cost EstimatorGoogle Ads has no list price. Estimate what your budget buys in clicks, conversions and cost per customer.Use the tool →Customer Lifetime Value CalculatorWork out customer lifetime value, its margin-adjusted version, and the maximum acquisition cost you can pay.Use the tool →Conversion Rate CalculatorWork out your conversion rate and the traffic you need to hit a conversion target.Use the tool →CTR CalculatorWork out your CTR and see how many clicks you would gain at a target rate, on the same impressions.Use the tool →CPC CalculatorWork out your real cost per click and the maximum CPC your target CPA allows.Use the tool →Average Order Value CalculatorWork out your average order value and the orders you need to hit a revenue target.Use the tool →Break-Even Point CalculatorWork out how many units and how much revenue you need to cover your fixed costs.Use the tool →Customer Acquisition Cost CalculatorWork out your real customer acquisition cost, media and sales costs included.Use the tool →Cost Per Lead CalculatorWork out your cost per lead and what it becomes once your close rate is applied.Use the tool →Lead Value CalculatorCompare two types of leads on the margin they leave you, at the qualified lead or the signed customer, even when the most profitable one brings fewer forms.Find My Profitable Lead →MER Calculator (Blended ROAS)Work out your MER, the ratio of total revenue to total ad spend.Use the tool →Marketing ROI CalculatorWork out the return on your marketing spend, in margin rather than revenue.Use the tool →Meta Ads Cost CalculatorEstimate what your Meta Ads budget buys in impressions, clicks, conversions and cost per conversion.Use the tool →Churn Rate CalculatorWork out your churn rate, the average customer lifespan it implies, and the resulting lifetime value.Use the tool →A/B Test Significance CalculatorCheck whether the gap between two versions is statistically significant, or just chance.Use the tool →Profit Margin CalculatorWork out your profit, margin and markup from your cost and price, then the minimum ROAS your ads need.Use the tool →Net Profit Margin CalculatorWork out the seven steps from revenue to net income, each explained with your numbers, and see where your advertising sits.Use the tool →Shopify Profit Margin CalculatorWork out your real net margin with advertising spend included, not just product cost.Use the tool →CAC Payback Period CalculatorWork out how many months it takes a customer to pay back their acquisition cost.Use the tool →Reach And Frequency CalculatorWork out your average frequency, your reach against the target audience, and the impressions a target frequency needs.Use the tool →UTM BuilderWrite your UTM link and see which GA4 channel your visits will land in, based on the rules Google publishes.Use the tool →Ad Size CheckerDrop your creative and see, placement by placement, whether it runs as is on Meta, Google, LinkedIn and TikTok, or gets cropped or rejected.Use the tool →Facebook And Instagram Ad MockupType your text, drop your creative and see your ad in the feed and in Stories, with the lengths Meta recommends.Use the tool →Website Traffic And Revenue CalculatorTurn your visits, conversion rate and average order value into revenue, and find the traffic you need for your target.Use the tool →TAM SAM SOM CalculatorThe size of your market, the share your offer can serve and the share you can win, from your potential customers.Use the tool →Discount And Promotion CalculatorThe sale price, the margin left, and the extra sales you need for your promotion to earn as much as your normal price.Use the tool →Price Increase CalculatorThe share of sales you can lose after a price increase while keeping the same total margin.Use the tool →A/B Test Sample Size CalculatorThe visitors per variant and the days of testing you need to detect the conversion lift you are aiming for.Use the tool →Marketing Budget CalculatorYour budget from your new customer target and acquisition cost, compared with a share of your revenue.Use the tool →Influencer Rate CalculatorThe fair rate of a collaboration from the creator’s real views and the CPM you pay in advertising.Use the tool →Share Of Voice CalculatorYour share of your market’s ad spend, its gap with your market share, and the spend that brings the two level.Use the tool →Lead Generation CalculatorThe leads, visits and budget you need to sign your customer target.Use the tool →Cost Price CalculatorYour unit cost price, direct costs and share of fixed costs, and the selling price excl. VAT that keeps your margin.Use the tool →Contribution Margin CalculatorYour contribution margin, its ratio, your break-even revenue and your profit from your revenue and your costs.Use the tool →Market Share CalculatorYour market share, your relative share against the leader, and the sales you need to reach the share you are aiming for.Use the tool →Growth Rate Calculator (CAGR)Your growth over the period, your compound annual growth rate, and next year if the same pace continues.Use the tool →Engagement Rate CalculatorThe engagement rate of a post or an account, measured against followers and against accounts reached.Use the tool →Customer Retention Rate CalculatorThe share of your customers who stay over the period, those who left, and what the customers kept bring in compared with the start.Use the tool →MRR Calculator (Monthly Recurring Revenue)Your MRR, your ARR, the net new MRR this month and your quick ratio, from your customers and your subscription movements.Use the tool →Email Marketing ROI CalculatorThe clicks, orders and revenue of an email campaign, and its ROI against what it cost.Use the tool →Bounce Rate Calculator (GA4)Your bounce rate and engagement rate as Google Analytics 4 defines them, from your sessions.Use the tool →Unit Economics CalculatorWhat a customer is worth on margin, the LTV to CAC ratio and the months needed to pay back what they cost.Use the tool →TikTok Ads Cost CalculatorWhat your TikTok Ads budget buys in impressions, clicks and conversions, and your cost per conversion.Use the tool →NPS Calculator (Net Promoter Score)Your NPS from your promoters, passives and detractors, with the share of each group.Use the tool →Price Elasticity Of Demand CalculatorHow much your sales react to a price change, and the effect on your revenue.Use the tool →CSAT Calculator (Customer Satisfaction Score)Your customer satisfaction score from ratings of 1 to 5, with the average rating and the dissatisfied share.Use the tool →SERP SimulatorYour title, description and URL as a Google result, on desktop and on mobile.Use the tool →Trackable QR Code Generator (UTM Link)A QR code that leads to your UTM link, to measure a poster or a flyer in Google Analytics.Use the tool →Google Ads Preview ToolYour headlines and descriptions as a search ad, with Google’s character limits.Use the tool →Keyword Clustering ToolYour keyword list sorted into ad groups by shared word, ready to export for Google Ads.Use the tool →Keyword WrapperYour keywords combined, without duplicates, in quotation marks and brackets for phrase and exact match.Use the tool →Media Plan TemplateYour channels, their budget and unit cost: clicks, impressions and budget month by month, exportable to CSV.Use the tool →Buyer Persona TemplateYour buyer persona in 7 questions, turned into instructions for your ads: headlines, proof, exclusions and maximum cost.Use the tool →Creative Brief TemplateYour ad creative brief to fill in, with what is missing flagged before you send it.Use the tool →Competitor Analysis TemplateYou and your competitors on the same criteria, side by side: promise, offer, proof and ad channels.Use the tool →SWOT Analysis TemplateYour strengths, weaknesses, opportunities and threats as a matrix, with the four cross questions that lead to action.Use the tool →Inventory Turnover CalculatorHow many times your inventory is replaced over the period, and how many days of sales it covers.Use the tool →Readability Checker (Flesch Reading Ease)Your text’s Flesch Reading Ease score, and the sentences to shorten first.Use the tool →Google Ads Auction SimulatorMove your ad and watch the auction play out: your position, the price you actually pay, and why quality brings it down.Use the tool →Facebook Ads Auction SimulatorSet up your ad and see who wins each person in your audience: your bid, your chance of driving action and your quality.Use the tool →LinkedIn Ads Auction SimulatorSet your bid, targeting and message, and see who wins each member, function by function.Use the tool →Apple Search Ads Auction SimulatorPick a search and set your max CPT: see who enters the App Store auction, and what you pay per tap.Use the tool →Google Ads Smart Bidding SimulatorSet your target CPA or target ROAS and see which searches Google wins for you, and at what average cost.Use the tool →
Growth partner
Positioning, acquisition, innovation: together we build a lasting growth system.
Théo MaupiléFreelance Paid Media
Google PartnerSuperMalter
