Free tool
Competitor Analysis Template
Describe yourself and up to five competitors on the same criteria: their promise, their offer and price, their proof, where they advertise and what they lack. The side-by-side table shows what everyone says, and what nobody says.
A prospect rarely compares two offers on every point: they compare what they see first, the promise of an ad, a price, a rating out of 5. Describing each competitor on the same criteria as you makes those gaps visible.
Table filled in your browser, nothing is sent. Your competitors’ ads can be viewed in the Meta Ad Library and in the Google Ads Transparency Center.
Your Table Is Ready. What About Your Auctions?
The Google Ads Auction insights report shows who appears next to you, and how often. A Google Ads audit reads it alongside your table.
20 minutes · No commitment · 100% confidential
How to fill in the table
You + 3 to 5 competitors × 5 criteria
Each competitor is described on the same criteria as you: what they promise, what they sell and at what price, what makes them credible, where they advertise and what they lack. The table puts them side by side, so you see at a glance what everyone says and what nobody says.
Ads can be read in the ad transparency tools of Meta and Google, and the landing page tells you the rest: the price, the proof, the promise.
Two uses
- Before writing your ads: the promise nobody makes is often the one to take.
- Before choosing your channels: a channel with no competitor leaves you the space, without bidding against them.
Frequently asked questions
How do you do a competitor analysis?
Pick 3 to 5 competitors your customers really compare you with, describe them on the same criteria, then read the table row by row: what everyone promises, and what nobody promises.
Where can you see your competitors’ ads?
In the Meta Ad Library for Facebook and Instagram, and in the Google Ads Transparency Center.
Is my table sent anywhere?
No: it is filled in your browser, and nothing leaves your page.
Growth partner
Positioning, acquisition, innovation: together we build a lasting growth system.
Théo MaupiléFreelance Paid Media
Google PartnerSuperMalter
