Growth marketing · acquisition, measurement, offer
I connect your market, your measurement, your campaigns and your conversion journey, so your growth rests on a system.
I am Théo Maupilé, a freelance growth marketing consultant based in Barcelona, trained in a top 5 global advertising group. I connect four pieces of work that are too often handled apart: understanding your market, measurement, paid acquisition and the conversion journey. Every engagement is priced per project, after a review of your situation.
Find My Growth Partner
Who I am
I'm your growth partner. You work with the person who manages your bids, and who sees your marketing channels as one whole, connected to your landing page, your positioning, your offer and the innovation in your market. Together, we build an acquisition system made to last.
Five years of Paid Media, including one year at Mediabrands, a media group in the global top 5, and more than 100 companies supported. Now freelance, working directly with my clients.
Client reviews
Reviews published on Malt and LinkedIn, with the company logo: you can trace them back.
He's incredibly skilled, proactive, and always goes the extra mile to deliver top-quality work. His deep knowledge of Google Ads and his strategic mindset make him a key asset in any project. Théo is not only highly professional and detail-oriented, but also genuinely attentive and pleasant to work with.
Theo and I worked very closely to deliver ads management services for our clients. Theo is very collaborative and produces very high quality work. Theo is a great partner and is easy to work with. I highly recommend Theo.
Read the client reviews (5/5) →
The vision behind this service: growth partner.
Career
Three steps, one specialty: online advertising managed for profitability.
Before 2021 – 2023
Google Ads specialist, official Google project
Trained on Google’s official best practices and on Google Ads betas, I managed campaigns for 40 companies and marketing agencies in the French-speaking market.
Then 2023 – 2024
Paid Media expert for Google Ads and Amazon Ads, a global top 5 media group
Over €400,000 in annual budget managed for luxury, automotive and e-commerce brands.
Today since 2023
Growth partner, working directly with my clients
More than 100 companies supported, budgets from €750 to over €100,000 per month, 61 five-star reviews on Malt and LinkedIn.
Growth partner
A campaign works at its best when everything around it works with it. These are the six areas I work on with my clients.
Every market follows the innovation adoption curve: a few pioneers, then the early adopters, then the majority. Each group buys for a different reason: the first ones want a head start, the majority wants proof.
My role: I place your customer on this curve, then compare your offer with what your market already provides. Together, we turn your difference into a message that speaks to the right part of the curve.
Algorithms learn like a student: with the right answer key, they improve fast. That answer key is your conversion data.
My role: I make your tracking reliable and send your real sales back to the ad platforms. I recommend starting here, because every other lever builds on it.
Behind every click there is a human being, with emotions and mental shortcuts. Many of our choices come from intuition, and reason comes afterwards to justify them.
My role: I start from your customer's buying psychology: what reassures them and what makes them act. I use proven mechanisms, such as social proof or the way an offer is framed, in your ads and on your page.
The click is bought, the page converts. Your page is a salesperson talking to all your visitors at once: every friction you remove makes your whole budget more profitable.
My role: I rank the friction points on the page that receives the click by what they cost. My recommendation starts with the first one to fix, the one that pays back fastest.
Advertising and AI tools change every month. Well chosen, they save hours and give you an early edge in your market.
My role: I explore for you. I test new features as soon as they ship, and your campaigns adopt the ones that have proven themselves. You get the right choice, with the reason behind it.
A good decision made once gives one result. Turned into a system, it runs every month and improves each time, like compound interest.
My role: I turn what works into a repeatable routine, with automated checks and regular reports. Your growth then rests on a method.
Pick a lever to see how I work on it.
The starting point: who you are talking to, what your product really solves, and where it stands against the competition. The real search terms of your market show how your customers phrase their need.
The foundation. If the tracking is incomplete, every decision built on it is distorted. The more reliable the data sent to the algorithms, the more precise their bidding and our decisions become.
Google Ads, Meta Ads, YouTube Ads and the newer platforms, managed by profit. Every euro invested is tied to your real margins, and the budget goes where demand is profitable.
A message aligned with what your market values converts better, so every visit is worth more. I give you concrete recommendations on your offer, your landing page and your funnel, and the campaigns put them to the test.
In practice
Who your audience is, which values drive their decisions, how they phrase their need in Google, and what your market already offers. We then know where your offer brings the most value, and where spending is pointless.
What success looks like, what the growth targets are, and how paid acquisition fits into the bigger picture. A short roadmap, with an order and the criteria to move from one step to the next.
Google Tag Manager, GA4, server-side conversions when needed, and real sales sent back to the ad platforms. This is the work I handle first, because everything else rests on it. See my tracking service.
Google Ads, Meta Ads, YouTube Ads and ChatGPT Ads: account structure, bidding, creatives and budgets, platform by platform, with one shared reading of cost per result.
Together we clarify what makes you unique, translate it into a simple message, and test it against real data. Positioning is tested continuously in the campaigns, and every test strengthens it.
A read of your landing pages and your funnel with behavior data, then recommendations ranked by expected effect. A paid click that lands on a slow or off-topic page is lost budget.
My Stack
To avoid
They have one thing in common: wanting to speed up before looking at where you step.
The words growth hacking promise shortcuts. The ones that last are rare: what grows a business over time is a measured acquisition system, improved week after week. A trick wears out, a system gets sharper.
Raising a budget when part of the conversions escapes measurement is deciding from a blurry photo. The algorithms learn from what you send them: partial data gives miscalibrated bidding.
More leads or more sales does not mean more profit. My recommendation is to set, from the start, the acquisition cost your margin can carry, product by product, and to let that number decide the budgets.
A well-tuned campaign on a vague offer brings visitors who leave. The offer, the page and the ad form one chain: working on one link at a time, without looking at the other two, moves the problem instead of solving it.
How it works
A simple, smooth process is what produces results.
Your audience, your product, your market, your margins and your goals. You leave with a short roadmap: the work in order, and the criterion that moves you from one step to the next.
Bringing tracking and data up to standard, then a review of what exists: the logic behind the current structure, the tests already run, and what actually worked.
Once the foundation is solid: where to push the budget, which queries or audiences have untapped potential, which offer and page tests to run, and how fast your margins let you scale.
Commitment
I offer to work with or without a commitment, because each option has its advantages depending on the moment.
The work continues as long as it makes sense for you.
The Benefits
Good To Know
Visibility builds month by month, with a strategy planned in shorter cycles.
We set a length together from the start, for more stability.
The Benefits
Good To Know
The agreed term runs to its end, with less room to change course if your priorities shift along the way.
Each option has its moment. I am open to both, and we discuss it together at the quote stage.
Either way, for a first launch or a first campaign test, I recommend 2 to 3 months minimum, to gather as much data as possible before judging how well an account or a campaign performs.
FAQ
What growth marketing covers, the way I practise it.
Growth marketing, as I practice it, connects four pieces of work: understanding your market, measurement, paid acquisition and the conversion journey, so your growth rests on a system. A business grows like a plant, roots before leaves: understanding the market and reliable measurement first, the campaigns second. My field is paid acquisition and measurement; on the offer, the website and the funnel, I recommend and prioritize, and your team or your service providers carry it out.
The first job is to understand why that channel works: who you’re speaking to, how your customers phrase their need, and what your market already offers. We then know which other levers can capture the same demand (Google Ads, Meta Ads, YouTube Ads, ChatGPT Ads), in what order to open them, with measurement that compares their cost per result.
More leads or more sales doesn’t mean more profit. My recommendation is to set from the start the acquisition cost your margin can bear, product by product, and let that number arbitrate budgets. Campaigns are then run for profit, with every euro tied to your real margins.
The offer, the page and the ad form a single chain: working on one link without looking at the other two moves the problem instead of solving it. We clarify what makes you unique, turn it into a simple message, then the campaigns put it to the test. On the offer and the page, I recommend and prioritize, and your team or providers carry it out.
Increasing a budget while part of the conversions escapes measurement means deciding from a blurry photo. Tracking is the workstream I handle first: Google Tag Manager, GA4, server-side conversions when needed, and real sales sent back to the ad platforms. Acceleration comes next, at the pace your margins allow.
Shortcuts that last are rare: what makes a business grow over time is a measured acquisition system, improved week after week. Quick wins do exist, and they often come out of the foundation: repaired measurement, budget reallocated to what converts, a page aligned with the ad. I rank them by expected effect, so we start with them.
The starting point is a short roadmap: your audience, your product, your market, your margins and your goals, then the workstreams in order, with the criterion that moves you from one to the next. In most cases measurement comes first, because all the other workstreams rely on it.
It’s one of the possible setups: a recurring role like a part-time acquisition manager, alongside one-off projects and monthly management. My field is paid acquisition and measurement. On the offer, the site and the funnel, I recommend and prioritize, and your team or providers carry it out.
A short form: your website, your budget, your goal. Two minutes is all it takes.
You walk me through what has already been done, your goals and your challenges. Then we look at how we can work together.
You give me access to your accounts, and I send you my onboarding document to go into the detail of your business, your market and your positioning.
We start building your strategy from everything you have shared with me.
I adapt to your team's tools: Slack, Microsoft Teams, Gmail or Google Chat for the roadmap and project follow-up. WhatsApp is kept for urgent requests.
Growth partner
Positioning, acquisition, innovation: together we build a lasting growth system.
Théo MaupiléFreelance Paid Media
Google PartnerSuperMalter
Answer 7 quick questions and let’s plan a 20-minute call, no strings attached.
