Freelance Google Ads & Meta Ads by industry
Every industry has its own challenges: e-commerce margins, cost per lead in finance, long cycles in B2B. Here is how I tailor Paid Media to yours.
E-commerceEcommerce PPC Consultant: Google Ads And Meta Ads For Your Store
Shopping, Performance Max, Meta Ads: I've been working with online stores for over 5 years with one simple goal: a ROAS above your break-even point.
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Real EstateFreelance Google Ads & Meta Ads for real estate
Agencies, developers, property managers: in real estate, advertising has one job, bringing in listings and qualified projects before anyone else does.
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B2B & SaaSFreelance Google Ads & Meta Ads for B2B & SaaS
Software, business services, tech: I've been generating qualified B2B leads for over 5 years, on long sales cycles where every contact counts.
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Finance & InsuranceFreelance Google Ads & Meta Ads for finance & insurance
Brokerage, insurance, wealth management, fintech: I've been generating leads for finance players for over 5 years, in a sector where the click is expensive and every form has to turn into a meeting.
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Health & ParamedicalFreelance Google Ads & Meta Ads for health & paramedical
Care, devices, nutrition, labs, training: I manage health accounts every day, a sector where every ad has to work within both your profession's rules and the platforms' rules.
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Construction & RenovationFreelance Google Ads & Meta Ads for construction & renovation
Tradespeople, renovation companies, installers: ads should fill your quote book with jobs in your area, not drown you in tyre-kickers.
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Training & EducationFreelance Google Ads & Meta Ads for training & education
Training providers, schools, e-learning: since direct CPF outreach was banned, capturing intent online has become the industry's central acquisition channel.
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Events & LeisureFreelance Google Ads & Meta Ads for events & leisure
Festivals, leisure parks, live events: I've run ticketing campaigns where everything hinges on a fixed date. On the day itself, it's too late to sell.
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Nonprofits & AssociationsGoogle Ads & Ad Grants for nonprofits
Your nonprofit is probably entitled to $10,000 in free Google advertising every month through Google Ad Grants. Most don't know it, or only use a fraction of it.
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Mobile AppsFreelance Google Ads & Meta Ads For Mobile Apps
Games, learning, artificial intelligence: I run app user acquisition on Google Ads and Meta Ads, with one clear goal, users who open the app and come back to it.
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Travel & HospitalityFreelance Google Ads & Meta Ads For Travel & Hospitality
Hotels, holiday rentals, stays: advertising should fill your calendar with direct bookings, at the right time of the season.
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Law Firms & LegalFreelance Google Ads & Meta Ads For Law Firms
Family, employment, probate: advertising should bring your firm cases that match your practice, within your professional rules.
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ManufacturingFreelance Google Ads & Meta Ads For Manufacturers
Machining, machinery, displays and fit-out: advertising should bring your sales team quote requests that match your know-how.
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AutomotiveFreelance Google Ads & Meta Ads For Automotive
Dealerships, garages, parts and tyres: advertising should fill your showroom and your workshop with customers from your area.
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Dental PracticesFreelance Google Ads & Meta Ads For Dental Practices
Routine care, implants, orthodontics: advertising should bring your practice patients from your area, within your professional rules.
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Luxury & Premium ServicesFreelance Google Ads & Meta Ads For Luxury & Premium Services
Concierge services, private chefs, villas, leather goods: advertising should find demanding clients where they stay, at the pace of their seasons, with the discretion they expect.
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Tech & AIFreelance Google Ads & Meta Ads For Tech And AI Companies
AI or deep tech: your product often arrives before the words people use to search for it, and advertising has to bring the people who need it all the way to the trial.
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Home Care ServicesFreelance Google Ads & Meta Ads For Home Care Services
Elderly care, childcare, home cleaning: advertising should bring you families from your service area, at the moment they look for help for someone close to them.
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RestaurantsFreelance Google Ads & Meta Ads For Restaurants
Lunch service, dinner service, takeaway, catering: advertising should fill the tables and time slots that are still free, with customers from your area.
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Jewelry & GiftsFreelance Google Ads & Meta Ads For Jewelry & Personalized Gifts
From Valentine's Day to Christmas, your sales follow the gift calendar, and an engraved piece must arrive before the date.
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Therapists & PsychologistsFreelance Google Ads & Meta Ads For Therapists & Psychologists
In-person sessions, online therapy, couples therapy: advertising should help people looking for support find you, then take the first step.
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Consulting FirmsFreelance Google Ads & Meta Ads For Consulting Firms
Strategy, organisation, HR: a consulting project is signed on trust, and advertising should bring decision makers who discover your expertise to a first meeting.
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Spas & WellnessFreelance Google Ads & Meta Ads For Spas And Wellness
Spa days, massages, thermal cures and retreats: advertising should fill your time slots and your stays, and sell your gift vouchers when people look for a present.
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Accounting FirmsFreelance Google Ads & Meta Ads For Accounting Firms
Bookkeeping, year-end accounts, payroll, new businesses: advertising should bring your firm the clients and the services you want to grow, within your professional rules.
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Gyms & Fitness StudiosFreelance Google Ads & Meta Ads For Gyms & Fitness Studios
Memberships, trial sessions, group classes, personal training: advertising should bring future members from your area all the way to sign-up.
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RecruitmentFreelance Google Ads & Meta Ads For Recruitment
A role to fill, candidates to convince and, for an agency, client companies to win: advertising should bring the right profiles, within the rules for job ads.
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IT & Managed ServicesFreelance Google Ads & Meta Ads For MSPs And IT Service Companies
Maintenance, managed services, cybersecurity, urgent call-outs: advertising should bring businesses from your area to you, and turn a first request into a support contract.
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Small Businesses & The Self-EmployedFreelance Google Ads & Meta Ads For Small Businesses
You carry the whole business and your ad budget has to pay off: advertising should bring in customers and show what each euro brings back.
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Beauty & Hair SalonsFreelance Google Ads & Meta Ads For Beauty & Hair Salons
Cut, colour, beard, skin care, nails or products: advertising should fill the calendar with clients who come back, or bring a product range to the people looking for it.
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Landscaping, Moving & CleaningFreelance Google Ads & Meta Ads For Landscaping, Moving & Cleaning
Lawn care, tree work, house moves, office cleaning, wasp nests: advertising should bring requests from your service area, following the seasons and the urgent needs.
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Aesthetic ClinicsFreelance Google Ads & Meta Ads For Med Spas And Aesthetic Clinics
Consultations, quotes, injectables, surgery, dermatology care: your advertising brings patients to the appointment, with adult audiences for cosmetic treatments, within a precise set of communication rules.
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Veterinary ClinicsFreelance Google Ads & Meta Ads For Veterinary Clinics
Consultations, vaccinations, surgery, night emergencies: advertising should bring owners from your area, at the moment their animal needs care.
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Transport & LogisticsFreelance Google Ads & Meta Ads For Transport & Logistics
Full loads, parcels, warehousing, last-mile delivery: advertising should bring shippers who trust you with their freight, and drivers to move it.
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Authors & PublishersFreelance Google Ads & Meta Ads For Authors & Publishers
A book launch happens over a few weeks, and sales often go through booksellers and platforms outside your website: advertising should bring readers to them, with measurement at every step.
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Retail & StoresFreelance Google Ads & Meta Ads For Retail Stores
Sales, back to school, Black Friday, Christmas: every key moment plays out in your catchment area, and the sale happens at the till.
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Musicians & LabelsFreelance Google Ads & Meta Ads For Musicians And Labels
A single, its music video, the album, then the tour: each release brings your music to new listeners, and the next one speaks to them again.
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Solar InstallersFreelance Google Ads & Meta Ads For Solar Installers
Production estimates, site surveys, installs: for homes and businesses, advertising should fill your schedule with projects from your area, from customers who chose to contact you.
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PhotographersFreelance Google Ads & Meta Ads For Photographers & Videographers
Weddings booked well before the day, portrait and family sessions all year, business shoots: advertising should fill your calendar with clients from your travel area.
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OpticiansFreelance Google Ads & Meta Ads For Opticians
Glasses, contact lenses, sunglasses: advertising should bring people from your area into your store, often with their prescription in hand.
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Taxi & Chauffeur ServicesFreelance Google Ads & Meta Ads For Taxi & Chauffeur Services
Airport and station transfers, a premium private driver for business clients, a car with driver for an event: advertising should bring passengers who book with you directly, in your city and at your airport.
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Film & Video ProductionFreelance Google Ads & Meta Ads For Film & Video Production
Corporate films, commercials and event filming on one side, a trailer, premieres and screenings on the other: advertising brings quote requests to production companies, and audiences to the films that come out.
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FranchisesFreelance Google Ads & Meta Ads For Franchise Networks
Recruiting franchisees, filling every location and keeping one brand from head office to the newest opening: advertising works for the whole network, and for each area.
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Senior LivingFreelance Google Ads & Meta Ads For Senior Living And Care Homes
An older parent who needs help in daily life, and an adult child who searches for them from another city: your advertising speaks to both, then brings them to the visit.
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WineriesFreelance Google Ads & Meta Ads For Wineries
The cellar door, tours and tastings, the online shop and export each have their own rhythm, and each country's rules set what a wine ad can say: every campaign starts from these two facts.
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ArchitectsFreelance Google Ads & Meta Ads For Architects
New homes, extensions, major renovations: a project is signed after months of thought, often on a recommendation, and the client's building budget decides everything.
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Funeral HomesFreelance Google Ads & Meta Ads For Funeral Homes
A family searching in a hurry, often at night or at the weekend, and picking up the phone, then pre-planning, decided calmly years before: funeral home advertising answers both moments, with care.
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Coaches & TrainersFreelance Google Ads & Meta Ads For Coaches And Trainers
Your name is your brand, a discovery call comes before every sign-up, programmes are bought on trust and the calendar fills month after month: advertising brings the right people to that call.
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Fashion BrandsFreelance Google Ads & Meta Ads For Fashion Brands And Boutiques
New collections, sales, sizes to restock, returns and new visuals every season: advertising follows the calendar of your collections.
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PharmaciesFreelance Google Ads & Meta Ads For Pharmacies
The pharmacy and its opening hours, late-night service, your services, health and beauty products in store and online: each topic has its own advertising rule, and each campaign starts from that rule.
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WeddingsFreelance Google Ads & Meta Ads For Wedding Venues & Suppliers
A date booked long in advance, a couple who compares several venues and suppliers, viewings, then a payment that holds the date: each campaign follows this path, from the first search to the booking.
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Food & Beverage BrandsFreelance Google Ads & Meta Ads For Food & Beverage Brands
Supermarkets, delis, your online shop: your brand often sells through others, its recipes are shown on video, and the label sets what an ad can say.
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PodcastsFreelance Google Ads & Meta Ads For Podcasts
An episode that comes out on every app at once, listeners who subscribe rather than buy, sponsors who want to see the audience and a new season to launch: advertising helps new people discover your show where they already listen.
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Video GamesFreelance Google Ads & Meta Ads For Video Games
A launch that takes shape weeks before release, players who discover a game by watching it before they play it, and installs that gain their value when the player comes back: advertising supports your game from the trailer to loyal players.
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Property ManagementFreelance Google Ads & Meta Ads For Property Management
Landlords already looking for a manager on Google, a clear area to cover and management contracts built to last: advertising reaches the landlord while they compare, then follows the enquiry to the signed contract.
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CybersecurityFreelance Google Ads & Meta Ads For Cybersecurity
Buyers looking for an audit or a penetration test, clicks that come at a high price and deals decided by several people: advertising brings the enquiries that matter, then follows each one to the contract.
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Medical DevicesFreelance Google Ads & Meta Ads For Medical Devices
Healthcare professionals comparing equipment, patients looking for a device, and advertising governed by health law: each campaign starts from the audience it targets and what the rules allow, then follows each enquiry through to the order.
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StartupsFreelance Google Ads & Meta Ads For Startups
A new product nobody searches for by name yet and a budget that has to learn fast: campaigns start from what your product solves, and measure the step where your customers decide.
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Private ClinicsFreelance Google Ads & Meta Ads For Private Clinics
Patients looking for a procedure near them, doctors bound by their code of ethics and a Google rule that treats health as a sensitive topic: each campaign starts from a specialty, and tracks the appointment request.
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Property DevelopersFreelance Google Ads & Meta Ads For Property Developers
Buyers looking for a new home in one specific city, a development to sell before completion and ads that commit you: each campaign follows one development, from launch to the sale of the last unit.
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FintechFreelance Google Ads & Meta Ads For Fintechs
Payments, neobank, online lending, insurtech or savings: before the first ad, Google verifies your licence, and every ad carries the disclosures the law requires. Each campaign therefore starts from your product, your licence and the step where your customer is truly acquired.
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SportsFreelance Google Ads & Meta Ads For Sports
Clubs, sports brands and kit makers, sports event organisers: advertising sells seats, memberships, shirts or race entries, each with its own calendar and tracking.
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Developer ToolsFreelance Google Ads & Meta Ads For APIs And Developer Tools
A developer searches for a solution to a precise problem, reads the docs before the price and tests before buying: each campaign starts from a use case, and tracks the first API call and then the move to a paid plan.
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Car WashFreelance Google Ads & Meta Ads For Car Washes
A car wash, a valeting centre or a mobile service lives on searches made a few miles away: each campaign starts from your area and your services, from a quick wash to a full valet.
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Tourism BoardsFreelance Google Ads & Meta Ads For Tourism Boards
A tourism board or destination agency brings in visitors who look for a break idea before choosing a destination: each campaign starts from those wishes, and is measured by visits and bookings with partners.
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Food TrucksFreelance Google Ads & Meta Ads For Food Trucks
A food truck sells two things: today's meal, wherever it is parked, and catering for a wedding or a corporate event, booked months ahead. Each campaign targets one or the other, with its own tracking.
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Property SurveyorsFreelance Google Ads & Meta Ads For Property Surveyors
An owner who sells or lets needs reports, and looks for a professional nearby: each campaign starts from that need, report by report, and is measured by the booked appointment.
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Home Decor & FurnitureFreelance Google Ads & Meta Ads For Home Decor And Furniture
A furniture store, a decor brand or an interior designer sells something people want to see before they buy: each campaign shows the image, the price or the project, and is measured by the sale or the appointment request.
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Self StorageFreelance Google Ads & Meta Ads For Self Storage
A self storage centre or a furniture store rents to people moving home and to businesses short of space, within a few miles: each campaign starts from that need, and is measured by the unit rented.
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Auction HousesFreelance Google Ads & Meta Ads For Auction Houses
An auction house looks for two audiences: sellers who consign an item after a valuation, and buyers for every sale. Each campaign targets one or the other, with its own tracking.
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Equestrian CentresFreelance Google Ads & Meta Ads For Equestrian Centres
An equestrian centre fills its lessons, livery and camps with riders and families who live a few miles away: each campaign starts from one of those offers, at the pace of the season.
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ChiropractorsFreelance Google Ads & Meta Ads For Chiropractors
A patient looks for a chiropractor nearby, compares with another approach, then checks the price of a session: each campaign starts from these searches, stays within your professional rules, and is measured by the booked appointment.
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