Freelance Google Ads & Meta Ads For Accounting Firms
Bookkeeping, year-end accounts, payroll, new businesses: advertising should bring your firm the clients and the services you want to grow, within your professional rules.
Google PartnerSuperMalter (top 10%)61 five-star reviews on Malt and LinkedIn100+ clients
Accounting In The EU, In Numbers
Accountants, starting a company, tax returns: each need has its own calendar. Accounting activities as Eurostat measures them, then the month when each need is searched for most on Google.
Accounting And Tax Consultancy
NACE code 69.20
Accounting, bookkeeping and auditing activities; tax consultancy
632,961companies in the EU
Eurostat publishes no final figure for this country.
3.3 people per company on average
€190.7 billion in turnover
Most searched month: October and January
Source: Eurostat, enterprises by NACE activity (dataset sbs_ovw_act), EU-27, NACE code 69.20, 2024 data updated on 30 September 2026.See the raw data. People per company: calculated from the number of people employed and the number of companies published by Eurostat.
Source: US Census Bureau, Economic Census 2022 (dataset ecnbasic), United States, establishments with paid employees, NAICS code 5412, 2022 data updated on 24 October 2023. An establishment is a single site: a company with 3 sites counts 3 times. See the table. Employees per establishment: calculated from the number of employees and of establishments published by the US Census Bureau. Each card uses the North American classification code or codes whose official title matches its NACE code; where there is no exact match, the card says so.
Source: Statistics Canada, Canadian Business Counts, with and without employees, June 2026, Canada, NAICS code 5412, released on 14 August 2026. Statistics Canada counts locations: a company with 10 stores and a head office counts 11 times. Without employees, only locations that are incorporated or earn more than C$30,000 in business revenue are counted. See the tables with employees and without employees. Each card uses the North American classification code or codes whose official title matches its NACE code; where there is no exact match, the card says so.
Source: INEGI, National Statistical Directory of Economic Units (DENUE) 05/2026, Mexico, active establishments except agriculture, SCIAN code 5412 (SCIAN Mexico 2023), released on 20 May 2026. DENUE counts establishments with premises, homes included: a trade carried out at the customer's site with no premises of its own (painter, plumber) or by street vendors is left out, as are rural localities under 2,500 inhabitants. People employed include the owner. See the methodology. Each card uses the North American classification code or codes whose official title matches its NACE code; where there is no exact match, the card says so.
Source: e-Stat, 2021 Economic Census for Business Activity, Ministry of Internal Affairs and Communications, Japan, privately owned establishments as of 1 June 2021, JSIC code 724 (Japan Standard Industrial Classification, revision 13), data updated on 30 September 2026. An establishment is a single site: a company with 3 sites counts 3 times. People engaged include owners. See the table. People per establishment: calculated from the number of people engaged and of establishments published by e-Stat. Each card uses the Japanese classification code or codes whose official title matches its NACE code; where there is no exact match, the card says so.
Source: Nomis, UK Business Counts (extract from the Inter-Departmental Business Register), United Kingdom, enterprises and local units live in March 2026, SIC 2007 code 6920 (UK classification, identical to NACE down to 4 digits), data updated on 24 September 2026, retrieved on 16 October 2026. The register only counts businesses registered for VAT or PAYE. A local unit is a site: a company with 3 sites counts 3 local units. See the tables enterprises and local units. Data source: Office for National Statistics, licensed under the Open Government Licence v3.0.
Source: SingStat, Annual services and manufacturing statistics, Singapore, establishments 2024, SSIC code 6920 (Singapore Standard Industrial Classification 2025), data updated on 4 March 2026, retrieved on 16 October 2026. An establishment is a site: a company with 3 sites counts 3 times. Own-account workers (hawkers, stall holders, freelancers, taxi drivers) are not counted. See the table. Each card uses the Singapore classification line or lines whose official title fits entirely within its NACE code; where there is no exact match, the card says so. Contains information from “Key Indicators By Detailed Industry In All Services Industries, Annual” accessed on 16 October 2026 from the Singapore Department of Statistics, which is made available under the terms of the Singapore Open Data Licence version 1.0.
The Google Search Calendar
Index 100 = the most searched month of each line. Searches in the United Kingdom, in English, from October 2025 to September 2026.
Accountants
Starting A Company
Tax Returns
100500
AccountantsTax ReturnsStarting A Company
OctNovDecJanFebMarAprMayJunJulAugSep
Most searched month: accountants in October and January, starting a company in March, tax returns in January. Tax Returns: January brings 7.6 times the searches of August.
Source: Google Ads Keyword Planner, monthly search volumes in the United Kingdom, in English, from October 2025 to September 2026, retrieved on 14 October 2026 from Théo Maupilé's Google Ads account. Searches measured: “accountants near me”, “accountant”, “chartered accountant”, “bookkeeper”, “register a company”, “set up a limited company”, “start a business”, “company formation”, “self assessment”, “tax return”, “self assessment tax return” and “tax return deadline”. Method: each line adds up its searches, then takes the value 100 in its highest month. Google rounds the volumes it returns: the line shows the rhythm of demand, not an exact volume.
See the chart data
Month
Accountants
Starting A Company
Tax Returns
October 2025
100
83
19
November 2025
94
83
20
December 2025
76
73
27
January 2026
100
98
100
February 2026
92
88
18
March 2026
95
100
17
April 2026
79
80
41
May 2026
67
73
24
June 2026
76
72
20
July 2026
75
62
18
August 2026
68
59
13
September 2026
76
59
16
The Price Of A Click At The Top Of Google
What advertisers paid to appear at the top of the results, for the most searched query of each line, in the United Kingdom.
Accountants “accountant”€5.08 to €17.32
Starting A Company “set up a limited company”€6.68 to €78.17
Tax Returns “self assessment”€1.95 to €14.22
Source: Google Ads Keyword Planner, top of page bid, low range and high range, in euros, in the United Kingdom, retrieved on 14 October 2026 from Théo Maupilé's Google Ads account. According to Google, the range runs from the 20th to the 80th bid out of 100: about 6 bids in 10 fall between the two amounts. It is an observed range, not a price list: the price of each click is set in an auction.
Let's Discuss Your Challenges!
20 minutes · No commitment · 100% confidential
Accounting Firms · United Kingdom
Where Is Your Audience?
Your audience moves from one app to the next within the same day: they search on Google, watch YouTube, browse Discover and Gmail, scroll Instagram and Facebook, ask ChatGPT for advice. Tap an app to see where your ad meets them, and what the ad platforms measure in your industry.
Your audienceAccounting FirmsUnited Kingdom · 8 apps · 5 moments
GGoogleIllustration
accountants near me
SponsoredYYour brandAccountants · Your BrandYear-end accounts, tax returns and advice for your new business, with a dedicated accountant.
YYouTubeIllustration
Your accounts, closely managedAd · Your brand
Up nextHow to register a limited company
SponsoredAccountants · Your Brand
DDiscoverIllustration
Your accounts, closely managed
YYour brand · SponsoredAccountants · Your Brand
MGmailIllustration
YSponsoredYour brandAccountants · Your BrandYear-end accounts, tax returns and advice for your new business, with a dedicated accountant.
WWebsites and appsIllustration
Your accounts, closely managedYYour brandLearn more
FFacebookIllustration
YYour brandSponsored
Year-end accounts, tax returns and advice for your new business, with a dedicated accountant.
Your accounts, closely managed
Accountants · Your BrandLearn more
IInstagramIllustration
YYour brandSponsored
Your accounts, closely managed
Learn more→
CChatGPTIllustration
should I be a sole trader or set up a limited company?
Here are the points to compare before you choose, based on your situation.
SponsoredYYour brandAccountants · Your BrandYear-end accounts, tax returns and advice for your new business, with a dedicated accountant.
Searchinggoogle.com · Google app
GGoogle
They type their need in their own words. This is when intent is at its clearest: your ad answers a question they have just asked.
12,100searches a month for “accountants near me”, in the UK
Searches a month in your industry, in the UK
“accountants near me”12,100
“register a company”8,100
“self assessment”90,500
Source: Google Keyword Planner, searches in the United Kingdom, in English, monthly average from October 2025 to September 2026, estimated and rounded by Google, pulled on 14 October 2026.
In Your Industry
For finance, real estate and professional services, Google puts the Search Network first: it reaches people actively searching for your services, which suits offers this specific.
They watch a video they chose. Your ad plays before or during that video, or shows up in their suggestions: your brand gets known before the need is put into words.
6 sthe bumper format: a short message your audience sees in full
They browse the feed of articles and videos the Google app suggests. Your ad slips in as one card among the others: they discover your offer before they even look for it.
3 feedsa single Demand Gen campaign places your ad in Discover, in Gmail and in YouTube’s feeds
They read an article or use an app. Your banner shows next to the content: your brand stays top of mind, and people who already visited your site see you again.
Millionsof websites and apps where a Display campaign can show your ad, on top of YouTube
They catch up with friends, groups and their local area. Your ad slots into that feed, or into Marketplace when they look for something nearby.
35.2 to 41.5 millionpeople aged 18 and over reachable in the UK on Facebook
The whole country’s audience, platform by platform
Instagram31.1 to 36.6 million
Facebook35.2 to 41.5 million
Source: Meta, audience size estimate from the Marketing API, one platform at a time (reach optimisation), aged 18 and over, United Kingdom, pulled on 16 October 2026. A Meta estimate, best read as an order of magnitude.
They scroll their feed, stories and reels to unwind. The image takes the first step: your offer gets discovered here, and people who already visited your site find you again.
31.1 to 36.6 millionpeople aged 18 and over reachable in the UK on Instagram
The whole country’s audience, platform by platform
Instagram31.1 to 36.6 million
Facebook35.2 to 41.5 million
Source: Meta, audience size estimate from the Marketing API, one platform at a time (reach optimisation), aged 18 and over, United Kingdom, pulled on 16 October 2026. A Meta estimate, best read as an order of magnitude.
They ask their question and read a full answer. The ad appears below that answer when the topic of the conversation matches what you offer: the need is already detailed, constraints included.
31European countries in the expansion announced by OpenAI, France and Spain included
I'm Théo, a freelance Paid Media specialist with 100+ clients on Google Ads & Meta Ads. For an accounting firm, the campaign system starts from your services and your area: ads that follow your professional rules, a form that asks for the future client's legal status and business, and measurement that follows each enquiry all the way to the signed engagement letter. I work directly with you.
The 3 Paid Media Projects For Accounting Firms
Clear Professional Rules
In France, the accounting profession's code of ethics asks for promotion that gives useful, accurate information, in restrained terms and free of any comparison (article 152 of Decree No. 2012-432). In Spain, gestores administrativos must follow advertising law (article 24 of Decree 424/1963). Accurate ads protect your firm and reassure future clients.
Client Value Over Several Years
Bookkeeping, year-end accounts, payroll: these are recurring services. Your ad budget is judged on what a client brings in over several financial years, and each enquiry is followed up to the signed engagement letter.
Other Firms On The Same Search
The EU has more than 630,000 accounting businesses (Eurostat, 2024). On a search like "accountant + town", your firm shows next to other firms: your specialism and your reviews help it stand out.
The Method, Applied To Accounting Firms
1
Audit Of Your Services
The services you want to grow, the yearly value of a client, your area and the firms around you: what campaigns need to bring in, and at what cost.
2
Compliant Ads
Informative, accurate messages that show your professional title and registration, approved with you before anything runs.
3
Campaigns By Service
Company formation, bookkeeping and accounts, payroll, tax returns: one campaign per service, set to its calendar and to your area.
4
Measurement To The Engagement Letter
From the click to the call or the appointment request, then to the signed engagement letter when you share it with me.
Yes, within the rules of the profession. In France, article 152 of Decree No. 2012-432 of 30 March 2012, part of the accounting profession's code of ethics, asks that promotion gives the public useful information, in accurate and restrained terms, free of any comparison. In Spain, article 24 of the statute of gestores administrativos (Decree 424/1963) asks them to follow advertising law, and the General Advertising Act (Law 34/1988) covers the advertising of any professional activity. I review every ad with you before it runs.
When Should An Accounting Firm Launch Campaigns?
Before the peak: the calendar above shows that in the UK, accountants are searched most in October and January, starting a company in March and tax returns in January. Campaigns ramp up a few weeks before, so they learn while demand rises.
How Do I Show My Professional Title?
In France, the title of expert-comptable is protected: article 20 of Ordinance No. 45-2138 of 19 September 1945 makes its misuse an offence, and article 153 of Decree No. 2012-432 lets accountants add the regional council of the Order they belong to. In Spain, a gestor administrativo must join the professional association (Colegio) where their main office is, in order to practise (article 20 of Decree 424/1963). I recommend showing your title and your registration clearly on the page your ads lead to.
Can My Campaigns Reach People Starting A Business?
Yes. In France, article 2 of Ordinance No. 45-2138 states that an expert-comptable can support the creation of a business. I prefer a dedicated campaign, with its own page and its own tracking. People who start a company search with different words from "accountant", and the calendar above follows both separately.
What Happens After You Click
1
7 Questions
A short form: your website, your budget, your goal. Two minutes is all it takes.
2
A 20-Min Call
You walk me through what has already been done, your goals and your challenges. Then we look at how we can work together.
3
Your Access And My Onboarding
You give me access to your accounts, and I send you my onboarding document to go into the detail of your business, your market and your positioning.
4
Building Your Strategy
We start building your strategy from everything you have shared with me.
5
Our Day-To-Day Communication
I adapt to your team's tools: Slack, Microsoft Teams, Gmail or Google Chat for the roadmap and project follow-up. WhatsApp is kept for urgent requests.
Slack
Microsoft Teams
Gmail
Google Chat
WhatsApp
Let's Talk About The Services You Want To Grow
You walk me through what has already been done, your goals and your challenges. Then we look at how we can work together.
