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Luxury In The EU, In Numbers

Private chef, villa, watch or bag: each demand has its season. Three trades where luxury has its place, as Eurostat measures them, then the month when each demand is searched for most on Google.

• Event Catering

  NACE code 56.21

  Event catering activities

  93,218 companies in the EU

  • 3.5 people per company on average
  • €22.1 billion in turnover
  • Most searched month: March

• Watches And Jewellery

  NACE code 47.77

  Retail sale of watches and jewellery in specialised stores

  52,551 companies in the EU

  • 3.6 people per company on average
  • €35.3 billion in turnover
  • Most searched month: November and December

• Shoes And Leather Goods

  NACE code 47.72

  Retail sale of footwear and leather goods in specialised stores

  46,916 companies in the EU

Source: Eurostat, enterprises by NACE activity (dataset sbs_ovw_act), EU-27, NACE codes 56.21, 47.77 and 47.72, 2024 data updated on 30 September 2026. See the raw data. People per company: calculated from the number of people employed and the number of companies published by Eurostat.

Source: US Census Bureau, Economic Census 2022 (dataset ecnbasic), United States, establishments with paid employees, NAICS codes 722320, 458310, 458210 and 458320, 2022 data updated on 24 October 2023. An establishment is a single site: a company with 3 sites counts 3 times. See the table. Employees per establishment: calculated from the number of employees and of establishments published by the US Census Bureau. Each card uses the North American classification code or codes whose official title matches its NACE code; where there is no exact match, the card says so.

Source: Statistics Canada, Canadian Business Counts, with and without employees, June 2026, Canada, NAICS codes 722320, 458310, 458210 and 458320, released on 14 August 2026. Statistics Canada counts locations: a company with 10 stores and a head office counts 11 times. Without employees, only locations that are incorporated or earn more than C$30,000 in business revenue are counted. See the tables with employees and without employees. Each card uses the North American classification code or codes whose official title matches its NACE code; where there is no exact match, the card says so.

Source: INEGI, National Statistical Directory of Economic Units (DENUE) 05/2026, Mexico, active establishments except agriculture, SCIAN codes 722320 and 465112 (SCIAN Mexico 2023), released on 20 May 2026. DENUE counts establishments with premises, homes included: a trade carried out at the customer's site with no premises of its own (painter, plumber) or by street vendors is left out, as are rural localities under 2,500 inhabitants. People employed include the owner. See the methodology. Each card uses the North American classification code or codes whose official title matches its NACE code; where there is no exact match, the card says so.

Source: e-Stat, 2021 Economic Census for Business Activity, Ministry of Internal Affairs and Communications, Japan, privately owned establishments as of 1 June 2021, JSIC codes 6095, 5741, 5742 and 5791 (Japan Standard Industrial Classification, revision 13), data updated on 30 September 2026. Retail trade: 4-digit table, which only counts establishments that sold goods, sales for the year 2020. An establishment is a single site: a company with 3 sites counts 3 times. People engaged include owners. See the table. People per establishment: calculated from the number of people engaged and of establishments published by e-Stat. Each card uses the Japanese classification code or codes whose official title matches its NACE code; where there is no exact match, the card says so.

Source: Nomis, UK Business Counts (extract from the Inter-Departmental Business Register), United Kingdom, enterprises and local units live in March 2026, SIC 2007 codes 5621, 4777 and 4772 (UK classification, identical to NACE down to 4 digits), data updated on 24 September 2026, retrieved on 16 October 2026. The register only counts businesses registered for VAT or PAYE. A local unit is a site: a company with 3 sites counts 3 local units. See the tables enterprises and local units. Data source: Office for National Statistics, licensed under the Open Government Licence v3.0.

Source: OECD, Structural Business Statistics (SDBS), South Korea, establishments (local units), ISIC code 5621 (United Nations international classification, revision 4), 2022 data retrieved on 16 October 2026. An establishment is a single site: a company with 3 sites counts 3 times. A figure the OECD flags as estimated or imputed is left out: the card then says there is no final figure. See the table, see the raw data. People per establishment: calculated from the number of people employed and of establishments published by the OECD. Each card uses the international classification (ISIC) code or codes that match its NACE code exactly, NACE being derived from ISIC; where there is no exact match, the card says so. Official ISIC titles: United Nations Statistics Division.