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Veterinary Care In The EU, In Numbers
Vet visits, vaccinations, neutering: each need has its own calendar. Veterinary businesses as Eurostat measures them, then the month when each need is searched for most on Google.
Veterinary Activities
NACE code 75
94,454companies in the EU
Eurostat publishes no final figure for this country.
3.0 people per company on average
€29.1 billion in turnover
Most searched month: August
Source: Eurostat, enterprises by NACE activity (dataset sbs_ovw_act), EU-27, NACE code 75, 2024 data updated on 30 September 2026.See the raw data. People per company: calculated from the number of people employed and the number of companies published by Eurostat.
Source: US Census Bureau, Economic Census 2022 (dataset ecnbasic), United States, establishments with paid employees, NAICS code 541940, 2022 data updated on 24 October 2023. An establishment is a single site: a company with 3 sites counts 3 times. See the table. Employees per establishment: calculated from the number of employees and of establishments published by the US Census Bureau. Each card uses the North American classification code or codes whose official title matches its NACE code; where there is no exact match, the card says so.
Source: Statistics Canada, Canadian Business Counts, with and without employees, June 2026, Canada, NAICS code 541940, released on 14 August 2026. Statistics Canada counts locations: a company with 10 stores and a head office counts 11 times. Without employees, only locations that are incorporated or earn more than C$30,000 in business revenue are counted. See the tables with employees and without employees. Each card uses the North American classification code or codes whose official title matches its NACE code; where there is no exact match, the card says so.
Source: INEGI, National Statistical Directory of Economic Units (DENUE) 05/2026, Mexico, active establishments except agriculture, SCIAN code 54194 (SCIAN Mexico 2023), released on 20 May 2026. DENUE counts establishments with premises, homes included: a trade carried out at the customer's site with no premises of its own (painter, plumber) or by street vendors is left out, as are rural localities under 2,500 inhabitants. People employed include the owner. See the methodology. Each card uses the North American classification code or codes whose official title matches its NACE code; where there is no exact match, the card says so.
Source: e-Stat, 2021 Economic Census for Business Activity, Ministry of Internal Affairs and Communications, Japan, privately owned establishments as of 1 June 2021, JSIC code 741 (Japan Standard Industrial Classification, revision 13), data updated on 30 September 2026. An establishment is a single site: a company with 3 sites counts 3 times. People engaged include owners. See the table. People per establishment: calculated from the number of people engaged and of establishments published by e-Stat. Each card uses the Japanese classification code or codes whose official title matches its NACE code; where there is no exact match, the card says so.
Source: Nomis, UK Business Counts (extract from the Inter-Departmental Business Register), United Kingdom, enterprises and local units live in March 2026, SIC 2007 code 75 (UK classification, identical to NACE down to 4 digits), data updated on 24 September 2026, retrieved on 16 October 2026. The register only counts businesses registered for VAT or PAYE. A local unit is a site: a company with 3 sites counts 3 local units. See the tables enterprises and local units. Data source: Office for National Statistics, licensed under the Open Government Licence v3.0.
Source: SingStat, Annual services and manufacturing statistics, Singapore, establishments 2024, SSIC code 7500 (Singapore Standard Industrial Classification 2025), data updated on 4 March 2026, retrieved on 16 October 2026. An establishment is a site: a company with 3 sites counts 3 times. Own-account workers (hawkers, stall holders, freelancers, taxi drivers) are not counted. See the table. Each card uses the Singapore classification line or lines whose official title fits entirely within its NACE code; where there is no exact match, the card says so. Contains information from “Key Indicators By Detailed Industry In All Services Industries, Annual” accessed on 16 October 2026 from the Singapore Department of Statistics, which is made available under the terms of the Singapore Open Data Licence version 1.0.
The Google Search Calendar
Index 100 = the most searched month of each line. Searches in the United Kingdom, in English, from October 2025 to September 2026.
Vets And Emergencies
Vaccinations
Neutering
100500
VaccinationsNeuteringVets And Emergencies
OctNovDecJanFebMarAprMayJunJulAugSep
Most searched month: vets and emergencies in August, vaccinations in January, neutering in January and March. Vaccinations: January brings 2.2 times the searches of the lowest month.
Source: Google Ads Keyword Planner, monthly search volumes in the United Kingdom, in English, from October 2025 to September 2026, retrieved on 14 October 2026 from Théo Maupilé's Google Ads account. Searches measured: “vets near me”, “vet”, “emergency vet”, “24 hour vet”, “dog vaccinations”, “puppy vaccinations”, “cat vaccinations”, “kitten vaccinations”, “cat neutering”, “dog neutering”, “cat spaying” and “neutering cost”. Method: each line adds up its searches, then takes the value 100 in its highest month. Google rounds the volumes it returns: the line shows the rhythm of demand, not an exact volume.
See the chart data
Month
Vets And Emergencies
Vaccinations
Neutering
October 2025
99
68
67
November 2025
92
75
82
December 2025
83
75
82
January 2026
86
100
100
February 2026
82
71
87
March 2026
86
79
100
April 2026
83
89
100
May 2026
100
77
82
June 2026
100
51
48
July 2026
100
45
45
August 2026
100
45
48
September 2026
99
45
55
The Price Of A Click At The Top Of Google
What advertisers paid to appear at the top of the results, for the most searched query of each line, in the United Kingdom.
Vets And Emergencies “vets near me”€1.15 to €7.74
Vaccinations “puppy vaccinations”€0.30 to €4.36
Neutering “cat neutering”€0.48 to €3.56
Source: Google Ads Keyword Planner, top of page bid, low range and high range, in euros, in the United Kingdom, retrieved on 14 October 2026 from Théo Maupilé's Google Ads account. According to Google, the range runs from the 20th to the 80th bid out of 100: about 6 bids in 10 fall between the two amounts. It is an observed range, not a price list: the price of each click is set in an auction.
Let's Discuss Your Challenges!
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Veterinary Clinics · United Kingdom
Where Is Your Audience?
Your audience moves from one app to the next within the same day: they search on Google, watch YouTube, browse Discover and Gmail, scroll Instagram and Facebook, ask ChatGPT for advice. Tap an app to see where your ad meets them, and what the ad platforms measure in your industry.
Your audienceVeterinary ClinicsUnited Kingdom · 9 apps · 5 moments
GGoogleIllustration
vets near me
SponsoredYYour brandVeterinary Practice · Your BrandVaccinations, neutering and emergencies. Book your appointment online.
MaGoogle MapsIllustration
Y
SponsoredYYour brandVeterinary Practice · Your BrandVets · 0.5 miles awayCallWebsite
YYouTubeIllustration
Your pet in good handsAd · Your brand
Up nextA puppy’s vaccination schedule
SponsoredVeterinary Practice · Your Brand
DDiscoverIllustration
Your pet in good hands
YYour brand · SponsoredVeterinary Practice · Your Brand
MGmailIllustration
YSponsoredYour brandVeterinary Practice · Your BrandVaccinations, neutering and emergencies. Book your appointment online.
WWebsites and appsIllustration
Your pet in good handsYYour brandLearn more
FFacebookIllustration
YYour brandSponsored
Vaccinations, neutering and emergencies. Book your appointment online.
Your pet in good hands
Veterinary Practice · Your BrandLearn more
IInstagramIllustration
YYour brandSponsored
Your pet in good hands
Learn more→
CChatGPTIllustration
at what age should a cat be neutered?
Here are the points to compare before you choose, based on your situation.
SponsoredYYour brandVeterinary Practice · Your BrandVaccinations, neutering and emergencies. Book your appointment online.
Searchinggoogle.com · Google app
GGoogle
They type their need in their own words. This is when intent is at its clearest: your ad answers a question they have just asked.
165,000searches a month for “vets near me”, in the UK
Searches a month in your industry, in the UK
“vets near me”165,000
“dog vaccinations”3,600
“cat neutering”12,100
Source: Google Keyword Planner, searches in the United Kingdom, in English, monthly average from October 2025 to September 2026, estimated and rounded by Google, pulled on 14 October 2026.
They look for a place near them and compare options on the map. Your ad shows your address and phone number, beside, above or below the search results.
4 networkswhere location assets can show your address: the Search Network, the Display Network, YouTube and Google Maps
Where Your Ad Appears
Search results on Google Maps
Maps app
Search Network, with your address and phone number
They watch a video they chose. Your ad plays before or during that video, or shows up in their suggestions: your brand gets known before the need is put into words.
6 sthe bumper format: a short message your audience sees in full
They browse the feed of articles and videos the Google app suggests. Your ad slips in as one card among the others: they discover your offer before they even look for it.
3 feedsa single Demand Gen campaign places your ad in Discover, in Gmail and in YouTube’s feeds
They read an article or use an app. Your banner shows next to the content: your brand stays top of mind, and people who already visited your site see you again.
Millionsof websites and apps where a Display campaign can show your ad, on top of YouTube
They catch up with friends, groups and their local area. Your ad slots into that feed, or into Marketplace when they look for something nearby.
35.2 to 41.5 millionpeople aged 18 and over reachable in the UK on Facebook
The whole country’s audience, platform by platform
Instagram31.1 to 36.6 million
Facebook35.2 to 41.5 million
Source: Meta, audience size estimate from the Marketing API, one platform at a time (reach optimisation), aged 18 and over, United Kingdom, pulled on 16 October 2026. A Meta estimate, best read as an order of magnitude.
They scroll their feed, stories and reels to unwind. The image takes the first step: your offer gets discovered here, and people who already visited your site find you again.
31.1 to 36.6 millionpeople aged 18 and over reachable in the UK on Instagram
The whole country’s audience, platform by platform
Instagram31.1 to 36.6 million
Facebook35.2 to 41.5 million
Source: Meta, audience size estimate from the Marketing API, one platform at a time (reach optimisation), aged 18 and over, United Kingdom, pulled on 16 October 2026. A Meta estimate, best read as an order of magnitude.
They ask their question and read a full answer. The ad appears below that answer when the topic of the conversation matches what you offer: the need is already detailed, constraints included.
31European countries in the expansion announced by OpenAI, France and Spain included
I'm Théo, a freelance Paid Media specialist with 100+ clients on Google Ads & Meta Ads. For a veterinary business, the system I build separates three goals: the emergency call, the consultation booking and the new client, each one measured on its own so the budget goes where your schedule needs it. My standard stays the same for every client: ads that follow their professional rules and decisions based on their data. I work directly with you.
The 3 Paid Media Projects For Veterinary Clinics
The Owner Decides For The Animal
The owner is the one who searches, compares and books for their animal. Ads speak to them, in your area, and the page reassures them about how their pet will be welcomed.
Night And Weekend Emergencies
In France, the veterinary code of ethics asks vets to tell the public how they provide out-of-hours care (article R242-61 of the Code rural et de la pêche maritime). A campaign set to your on-call hours, with the call as the goal, makes that care visible when an owner searches in an emergency.
A Relationship For The Animal's Whole Life
Vaccinations, boosters, care for an ageing animal: the relationship with an owner can last the animal's whole life. A new client's value is calculated over those years, and it sets what you can invest to find them.
The Method, Applied To Veterinary Clinics
1
Audit Of Your Area And Services
Consultations, vaccinations, surgery, emergencies: real searches in your area, nearby practices and the calendar of each service.
2
Compliant Ads
Accurate, supported messages about your services, your hours and your on-call care, approved with you before anything runs.
3
Campaigns By Type Of Care
One campaign for on-call and emergency care, one for consultations and follow-up, one for planned procedures such as neutering.
4
Measurement To The New Client
On-call calls, online bookings, forms: every contact is recorded with its source, and new clients are read separately when you share them with me.
Frequently Asked Questions About Veterinary Marketing
Can A Vet Advertise On Google?
Yes. In France, article R242-35 of the Code rural et de la pêche maritime states that a vet's communication is free, whatever the medium, within the rules of the profession: it must be fair, honest and scientifically supported, and it uses no comparisons and no third-party testimonials. In Spain, Royal Decree 126/2013 (article 62) applies the profession's Code of Ethics to all vets. I review every ad with you before it runs.
Can My Ads Mention A Medicine?
Your ads focus on your care and your services. In France, article R242-76 of the Code rural et de la pêche maritime states that a vet's communication cannot encourage the use of a prescription veterinary medicine. In Spain, article 19 of Royal Decree 1157/2021 allows advertising for prescription veterinary medicines only to vets and to people authorised to supply them, with a narrow exception for immunological products aimed at professional animal keepers. Google Ads adds its own rule. Outside Canada, the United States and New Zealand, prescription drug terms are not allowed in ads or on landing pages, and in Canada and the United States, targeting prescription animal drug terms as keywords requires Google certification. I review with you every ad that touches on a treatment or a vaccine.
When To Advertise Neutering?
Before the peak: the calendar above shows that in the UK, neutering is searched most in January and March. Campaigns for planned procedures ramp up a few weeks before, so they learn while demand rises.
What About Emergency Care, Exotic Pets Or Horses?
The method stays the same, the area and the hours change. An emergency service sets its campaigns to its opening hours, nights and weekends included, with the call as the goal. An equine vet who travels to stables sets the area to their rounds. For exotic pets, I prefer a wider area than for a neighbourhood practice, based on where your clients really come from.
What Happens After You Click
1
7 Questions
A short form: your website, your budget, your goal. Two minutes is all it takes.
2
A 20-Min Call
You walk me through what has already been done, your goals and your challenges. Then we look at how we can work together.
3
Your Access And My Onboarding
You give me access to your accounts, and I send you my onboarding document to go into the detail of your business, your market and your positioning.
4
Building Your Strategy
We start building your strategy from everything you have shared with me.
5
Our Day-To-Day Communication
I adapt to your team's tools: Slack, Microsoft Teams, Gmail or Google Chat for the roadmap and project follow-up. WhatsApp is kept for urgent requests.
Slack
Microsoft Teams
Gmail
Google Chat
WhatsApp
Let's Talk About Your Veterinary Business
You walk me through what has already been done, your goals and your challenges. Then we look at how we can work together.
