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Transport And Logistics In The EU, In Numbers
Road freight, warehousing, groupage and forwarding: three trades, each with its own rhythm. Their official figures from Eurostat, then the month when your customers and your future drivers search most on Google.
Road Freight Transport
NACE code 49.41
Freight transport by road
578,189companies in the EU
Eurostat publishes no final figure for this country.
5.9 people per company on average
€466.4 billion in turnover
Most searched month: May
Warehousing And Storage
NACE code 52.10
21,858companies in the EU
Eurostat publishes no final figure for this country.
Most searched month: January
Groupage And Freight Forwarding
NACE code 52.29
Other transportation support activities
68,203companies in the EU
Eurostat publishes no final figure for this country.
17.4 people per company on average
€359.0 billion in turnover
Source: Eurostat, enterprises by NACE activity (dataset sbs_ovw_act), EU-27, NACE codes 49.41, 52.10 and 52.29, 2024 data updated on 30 September 2026.See the raw data. People per company: calculated from the number of people employed and the number of companies published by Eurostat.
Source: US Census Bureau, Economic Census 2022 (dataset ecnbasic), United States, establishments with paid employees, NAICS codes 4841, 4931 and 488510, 2022 data updated on 24 October 2023. An establishment is a single site: a company with 3 sites counts 3 times. See the table. Employees per establishment: calculated from the number of employees and of establishments published by the US Census Bureau. Each card uses the North American classification code or codes whose official title matches its NACE code; where there is no exact match, the card says so.
Source: Statistics Canada, Canadian Business Counts, with and without employees, June 2026, Canada, NAICS codes 4841, 4931 and 4885, released on 14 August 2026. Statistics Canada counts locations: a company with 10 stores and a head office counts 11 times. Without employees, only locations that are incorporated or earn more than C$30,000 in business revenue are counted. See the tables with employees and without employees. Each card uses the North American classification code or codes whose official title matches its NACE code; where there is no exact match, the card says so.
Source: INEGI, National Statistical Directory of Economic Units (DENUE) 05/2026, Mexico, active establishments except agriculture, SCIAN codes 4841, 4931 and 4885 (SCIAN Mexico 2023), released on 20 May 2026. DENUE counts establishments with premises, homes included: a trade carried out at the customer's site with no premises of its own (painter, plumber) or by street vendors is left out, as are rural localities under 2,500 inhabitants. People employed include the owner. See the methodology. Each card uses the North American classification code or codes whose official title matches its NACE code; where there is no exact match, the card says so.
Source: e-Stat, 2021 Economic Census for Business Activity, Ministry of Internal Affairs and Communications, Japan, privately owned establishments as of 1 June 2021, JSIC codes 441, 442, 443, 449, 471, 472, 482 and 483 (Japan Standard Industrial Classification, revision 13), data updated on 30 September 2026. An establishment is a single site: a company with 3 sites counts 3 times. People engaged include owners. See the table. People per establishment: calculated from the number of people engaged and of establishments published by e-Stat. Each card uses the Japanese classification code or codes whose official title matches its NACE code; where there is no exact match, the card says so.
Source: Nomis, UK Business Counts (extract from the Inter-Departmental Business Register), United Kingdom, enterprises and local units live in March 2026, SIC 2007 codes 4941, 5210 and 5229 (UK classification, identical to NACE down to 4 digits), data updated on 24 September 2026, retrieved on 16 October 2026. The register only counts businesses registered for VAT or PAYE. A local unit is a site: a company with 3 sites counts 3 local units. See the tables enterprises and local units. Data source: Office for National Statistics, licensed under the Open Government Licence v3.0.
Source: SingStat, Annual services and manufacturing statistics, Singapore, establishments 2024, SSIC codes 49231, 49233, 52101, 52102, 52103, 52109 and 5229 (Singapore Standard Industrial Classification 2025), data updated on 4 March 2026, retrieved on 16 October 2026. An establishment is a site: a company with 3 sites counts 3 times. Own-account workers (hawkers, stall holders, freelancers, taxi drivers) are not counted. See the table. Each card uses the Singapore classification line or lines whose official title fits entirely within its NACE code; where there is no exact match, the card says so. Contains information from “Key Indicators By Detailed Industry In All Services Industries, Annual” accessed on 16 October 2026 from the Singapore Department of Statistics, which is made available under the terms of the Singapore Open Data Licence version 1.0.
The Google Search Calendar
Index 100 = the most searched month of each line. Searches in the United Kingdom, in English, from October 2025 to September 2026.
Freight Transport
Warehousing
Driver Jobs
100500
WarehousingDriver JobsFreight Transport
OctNovDecJanFebMarAprMayJunJulAugSep
Most searched month: freight transport in May, warehousing in January, driver jobs in January. Warehousing: January brings 6.8 times the searches of July.
Source: Google Ads Keyword Planner, monthly search volumes in the United Kingdom, in English, from October 2025 to September 2026, retrieved on 14 October 2026 from Théo Maupilé's Google Ads account. Searches measured: “haulage”, “haulage company”, “pallet delivery”, “warehouse storage”, “warehousing”, “3pl”, “pallet storage”, “hgv driver jobs”, “lorry driver jobs”, “class 1 driver jobs” and “driving jobs”. Method: each line adds up its searches, then takes the value 100 in its highest month. Google rounds the volumes it returns: the line shows the rhythm of demand, not an exact volume.
See the chart data
Month
Freight Transport
Warehousing
Driver Jobs
October 2025
42
21
74
November 2025
40
21
68
December 2025
25
31
57
January 2026
34
100
100
February 2026
30
18
76
March 2026
38
22
76
April 2026
38
31
87
May 2026
100
18
77
June 2026
36
18
69
July 2026
30
15
63
August 2026
37
21
63
September 2026
65
26
65
The Price Of A Click At The Top Of Google
What advertisers paid to appear at the top of the results, for the most searched query of each line, in the United Kingdom.
Freight Transport “haulage”€2.07 to €8.49
Warehousing “warehousing”€0.84 to €4.37
Driver Jobs “driving jobs”€0.37 to €2.40
Source: Google Ads Keyword Planner, top of page bid, low range and high range, in euros, in the United Kingdom, retrieved on 14 October 2026 from Théo Maupilé's Google Ads account. According to Google, the range runs from the 20th to the 80th bid out of 100: about 6 bids in 10 fall between the two amounts. It is an observed range, not a price list: the price of each click is set in an auction.
Let's Discuss Your Challenges!
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Transport & Logistics · United Kingdom
Where Is Your Audience?
Your audience moves from one app to the next within the same day: they search on Google, watch YouTube, browse Discover and Gmail, scroll Instagram and Facebook, ask ChatGPT for advice. Tap an app to see where your ad meets them, and what the ad platforms measure in your industry.
SponsoredYYour brandHaulage And Storage · Your BrandPallets, full loads and warehousing. Quote within 24 hours for your shipments.
YYouTubeIllustration
Your deliveries, on timeAd · Your brand
Up nextA day in a logistics warehouse
SponsoredHaulage And Storage · Your Brand
DDiscoverIllustration
Your deliveries, on time
YYour brand · SponsoredHaulage And Storage · Your Brand
MGmailIllustration
YSponsoredYour brandHaulage And Storage · Your BrandPallets, full loads and warehousing. Quote within 24 hours for your shipments.
WWebsites and appsIllustration
Your deliveries, on timeYYour brandLearn more
FFacebookIllustration
YYour brandSponsored
Pallets, full loads and warehousing. Quote within 24 hours for your shipments.
Your deliveries, on time
Haulage And Storage · Your BrandLearn more
IInstagramIllustration
YYour brandSponsored
Your deliveries, on time
Learn more→
CChatGPTIllustration
how do I choose a haulier for pallet deliveries across the UK?
Here are the points to compare before you choose, based on your situation.
SponsoredYYour brandHaulage And Storage · Your BrandPallets, full loads and warehousing. Quote within 24 hours for your shipments.
Searchinggoogle.com · Google app
GGoogle
They type their need in their own words. This is when intent is at its clearest: your ad answers a question they have just asked.
9,900searches a month for “haulage”, in the UK
Searches a month in your industry, in the UK
“haulage”9,900
“warehouse storage”880
“hgv driver jobs”8,100
Source: Google Keyword Planner, searches in the United Kingdom, in English, monthly average from October 2025 to September 2026, estimated and rounded by Google, pulled on 14 October 2026.
They watch a video they chose. Your ad plays before or during that video, or shows up in their suggestions: your brand gets known before the need is put into words.
6 sthe bumper format: a short message your audience sees in full
They browse the feed of articles and videos the Google app suggests. Your ad slips in as one card among the others: they discover your offer before they even look for it.
3 feedsa single Demand Gen campaign places your ad in Discover, in Gmail and in YouTube’s feeds
They read an article or use an app. Your banner shows next to the content: your brand stays top of mind, and people who already visited your site see you again.
Millionsof websites and apps where a Display campaign can show your ad, on top of YouTube
They catch up with friends, groups and their local area. Your ad slots into that feed, or into Marketplace when they look for something nearby.
35.2 to 41.5 millionpeople aged 18 and over reachable in the UK on Facebook
The whole country’s audience, platform by platform
Instagram31.1 to 36.6 million
Facebook35.2 to 41.5 million
Source: Meta, audience size estimate from the Marketing API, one platform at a time (reach optimisation), aged 18 and over, United Kingdom, pulled on 16 October 2026. A Meta estimate, best read as an order of magnitude.
They scroll their feed, stories and reels to unwind. The image takes the first step: your offer gets discovered here, and people who already visited your site find you again.
31.1 to 36.6 millionpeople aged 18 and over reachable in the UK on Instagram
The whole country’s audience, platform by platform
Instagram31.1 to 36.6 million
Facebook35.2 to 41.5 million
Source: Meta, audience size estimate from the Marketing API, one platform at a time (reach optimisation), aged 18 and over, United Kingdom, pulled on 16 October 2026. A Meta estimate, best read as an order of magnitude.
They ask their question and read a full answer. The ad appears below that answer when the topic of the conversation matches what you offer: the need is already detailed, constraints included.
31European countries in the expansion announced by OpenAI, France and Spain included
I'm Théo, a freelance Paid Media specialist with 100+ clients on Google Ads & Meta Ads. I work with a fleet management software company whose buyers are transport companies and fleet managers. So I know your words and the questions you ask as a buyer. For your business, I do the same work in the opposite direction: campaigns that bring shippers to a quote request and drivers to a hire, measured at each step. I work directly with you.
The 3 Paid Media Projects In Transport And Logistics
The Words Shippers Use
In the EU, road freight transport has 578,189 companies (Eurostat, 2024). To choose among them, a shipper looks for a precise service: a refrigerated truck from their region, pallet groupage, a warehouse with order picking. Campaigns follow your services and your departure areas, with the words your customers really use.
Qualified Drivers
In France, the driver of a goods vehicle over 3.5 tonnes needs an initial qualification, then 35 hours of training every five years (French Transport Code, Articles L3314-2, R3314-1, R3314-10 and R3314-11). Spain asks truck drivers with a C1, C or C+E licence for a professional certificate (CAP) and the same 35 hours every five years (Royal Decree 284/2021). Your application form asks for the licence and an up-to-date qualification, so it sorts candidates before the first call.
Campaigns That Follow Your Capacity
A quote request turns into a contract when you have room to accept it: a truck, a loading dock, free square metres. The budget follows your free capacity and the services with your best margin, and it slows down when your docks are full.
The Method, Applied To Transport And Logistics
1
Audit Of Your Services And Areas
Full loads, groupage, refrigerated, storage: the real searches for each service, from each of your areas, and their calendar.
2
One Page Per Service
Your capacity, the areas you serve, your certifications, and a quote form that asks for origin, destination, volume and frequency.
3
Shipper Campaigns And Driver Campaigns
Google on transport and storage searches, LinkedIn by job title for logistics managers, Meta for driver jobs around your sites.
4
Measurement To The Contract And The Hire
From the click to the quote request, then to the signed contract, and from the application to the hire, when you share them with me.
Frequently Asked Questions About Logistics Marketing
How To Reach Logistics Managers At Shippers?
Through two doors. On Google, a shipper who already looks for a carrier or a warehouse types the service and the region: this is the search closest to a quote. On LinkedIn, targeting by job title, job function and industry reaches the logistics manager, the supply chain director or the transport buyer before they start their tender. I recommend starting with Google on your most profitable services, then adding LinkedIn when you target specific accounts.
How To Recruit Drivers With Advertising?
On Meta, a driver job ad is declared in the special Employment category, like any job ad shown in Europe, the US or Canada. Targeting options are limited there, so the area around your sites and the ad text do the sorting. The ad names the licence you need, the type of routes (regional, national, international) and the home site, and the form checks the qualification. On Google, search reaches drivers who already look for a job in your region. My recommendation is to keep these campaigns separate from your customer campaigns, with their own budget and their own measurement up to the hire.
When To Launch Transport And Driver Campaigns?
Before the peak: the calendar above shows that in the UK, haulage is searched most in May, and driver jobs in January. Campaigns ramp up a few weeks before. For recruitment, I prefer to launch as soon as a driver leaving or a new contract is known: a driver is hired before the first day of the contract.
What About E-Commerce Fulfilment Or Courier Companies?
The method stays the same, with a different customer. For e-commerce fulfilment, the customer is an online shop that wants to store and ship its orders: your page shows your picking times and the sales platforms you can connect. A courier or last-mile delivery company looks for regular customers in its area, and its campaigns follow its delivery rounds. In both cases, each request comes back with its service and its area, so the budget follows what signs.
What Happens After You Click
1
7 Questions
A short form: your website, your budget, your goal. Two minutes is all it takes.
2
A 20-Min Call
You walk me through what has already been done, your goals and your challenges. Then we look at how we can work together.
3
Your Access And My Onboarding
You give me access to your accounts, and I send you my onboarding document to go into the detail of your business, your market and your positioning.
4
Building Your Strategy
We start building your strategy from everything you have shared with me.
5
Our Day-To-Day Communication
I adapt to your team's tools: Slack, Microsoft Teams, Gmail or Google Chat for the roadmap and project follow-up. WhatsApp is kept for urgent requests.
Slack
Microsoft Teams
Gmail
Google Chat
WhatsApp
Let's Talk About Your Freight
You walk me through what has already been done, your goals and your challenges. Then we look at how we can work together.
