Freelance Google Ads & Meta Ads For Authors & Publishers
A book launch happens over a few weeks, and sales often go through booksellers and platforms outside your website: advertising should bring readers to them, with measurement at every step.
Google PartnerSuperMalter (top 10%)61 five-star reviews on Malt and LinkedIn100+ clients
Books In The EU, In Numbers
Bookshops, publishers, writers: their official figures from Eurostat, then the month when readers search most for a book, a novel or an ebook on Google.
Bookshops
NACE code 47.61
Retail sale of books in specialised stores
24,722companies in the EU
Eurostat publishes no final figure for this country.
Most searched month: August
Book And Periodical Publishing
NACE code 58.1
Publishing of books, periodicals and other publishing activities
80,370companies in the EU
Eurostat publishes no final figure for this country.
Artistic Creation, Writers Included
NACE code 90.03
Artistic creation
297,673companies in the EU
Eurostat publishes no final figure for this country.
Source: Eurostat, enterprises by NACE activity (dataset sbs_ovw_act), EU-27, NACE codes 47.61, 58.1 and 90.03, 2024 data updated on 30 September 2026.See the raw data.
Source: US Census Bureau, Economic Census 2022 (dataset ecnbasic), United States, establishments with paid employees, NAICS codes 459210, 5131 and 711510, 2022 data updated on 24 October 2023. An establishment is a single site: a company with 3 sites counts 3 times. See the table. Employees per establishment: calculated from the number of employees and of establishments published by the US Census Bureau. Each card uses the North American classification code or codes whose official title matches its NACE code; where there is no exact match, the card says so.
Source: Statistics Canada, Canadian Business Counts, with and without employees, June 2026, Canada, NAICS codes 459210, 5131, 711511 and 711513, released on 14 August 2026. Statistics Canada counts locations: a company with 10 stores and a head office counts 11 times. Without employees, only locations that are incorporated or earn more than C$30,000 in business revenue are counted. See the tables with employees and without employees. Each card uses the North American classification code or codes whose official title matches its NACE code; where there is no exact match, the card says so.
Source: INEGI, National Statistical Directory of Economic Units (DENUE) 05/2026, Mexico, active establishments except agriculture, SCIAN codes 465312, 5131 and 711510 (SCIAN Mexico 2023), released on 20 May 2026. DENUE counts establishments with premises, homes included: a trade carried out at the customer's site with no premises of its own (painter, plumber) or by street vendors is left out, as are rural localities under 2,500 inhabitants. People employed include the owner. See the methodology. Each card uses the North American classification code or codes whose official title matches its NACE code; where there is no exact match, the card says so.
Source: e-Stat, 2021 Economic Census for Business Activity, Ministry of Internal Affairs and Communications, Japan, privately owned establishments as of 1 June 2021, JSIC codes 6061, 413, 414 and 727 (Japan Standard Industrial Classification, revision 13), data updated on 30 September 2026. Retail trade: 4-digit table, which only counts establishments that sold goods, sales for the year 2020. An establishment is a single site: a company with 3 sites counts 3 times. People engaged include owners. See the tables retail trade and all industries. People per establishment: calculated from the number of people engaged and of establishments published by e-Stat. Each card uses the Japanese classification code or codes whose official title matches its NACE code; where there is no exact match, the card says so.
Source: Nomis, UK Business Counts (extract from the Inter-Departmental Business Register), United Kingdom, enterprises and local units live in March 2026, SIC 2007 codes 4761, 581 and 9003 (UK classification, identical to NACE down to 4 digits), data updated on 24 September 2026, retrieved on 16 October 2026. The register only counts businesses registered for VAT or PAYE. A local unit is a site: a company with 3 sites counts 3 local units. See the tables enterprises and local units. Data source: Office for National Statistics, licensed under the Open Government Licence v3.0.
Source: SingStat, Annual services and manufacturing statistics, Singapore, establishments 2024, SSIC codes 58110, 58120 and 5813/5819 (Singapore Standard Industrial Classification 2025), data updated on 4 March 2026, retrieved on 16 October 2026. An establishment is a site: a company with 3 sites counts 3 times. Own-account workers (hawkers, stall holders, freelancers, taxi drivers) are not counted. See the table. Each card uses the Singapore classification line or lines whose official title fits entirely within its NACE code; where there is no exact match, the card says so. Contains information from “Key Indicators By Detailed Industry In All Services Industries, Annual” accessed on 16 October 2026 from the Singapore Department of Statistics, which is made available under the terms of the Singapore Open Data Licence version 1.0.
Source: OECD, Structural Business Statistics (SDBS), South Korea, establishments (local units), ISIC code 581 (United Nations international classification, revision 4), 2022 data retrieved on 16 October 2026. An establishment is a single site: a company with 3 sites counts 3 times. A figure the OECD flags as estimated or imputed is left out: the card then says there is no final figure. See the table, see the raw data. People per establishment: calculated from the number of people employed and of establishments published by the OECD. Each card uses the international classification (ISIC) code or codes that match its NACE code exactly, NACE being derived from ISIC; where there is no exact match, the card says so. Official ISIC titles: United Nations Statistics Division.
The Google Search Calendar
Index 100 = the most searched month of each line. Searches in the United Kingdom, in English, from October 2025 to September 2026.
Books And Bookshops
Novels And Reading Ideas
Ebooks And Audiobooks
100500
Novels And Reading IdeasEbooks And AudiobooksBooks And Bookshops
OctNovDecJanFebMarAprMayJunJulAugSep
Most searched month: books and bookshops in August, novels and reading ideas in January, ebooks and audiobooks in January. Ebooks And Audiobooks: January brings 1.6 times the searches of July.
Source: Google Ads Keyword Planner, monthly search volumes in the United Kingdom, in English, from October 2025 to September 2026, retrieved on 14 October 2026 from Théo Maupilé's Google Ads account. Searches measured: “books”, “bookshop”, “bookshops near me”, “books to read”, “best books”, “novels”, “new books”, “ebooks” and “audiobooks”. Method: each line adds up its searches, then takes the value 100 in its highest month. Google rounds the volumes it returns: the line shows the rhythm of demand, not an exact volume.
See the chart data
Month
Books And Bookshops
Novels And Reading Ideas
Ebooks And Audiobooks
October 2025
84
86
82
November 2025
80
89
82
December 2025
84
99
82
January 2026
80
100
100
February 2026
78
78
82
March 2026
95
94
82
April 2026
75
79
72
May 2026
75
77
76
June 2026
75
76
67
July 2026
82
70
62
August 2026
100
94
72
September 2026
91
92
82
The Price Of A Click At The Top Of Google
What advertisers paid to appear at the top of the results, for the most searched query of each line, in the United Kingdom.
Books And Bookshops “books”€0.34 to €1.87
Novels And Reading Ideas “books to read”€0.21 to €1.24
Ebooks And Audiobooks “audiobooks”€0.70 to €6.00
Source: Google Ads Keyword Planner, top of page bid, low range and high range, in euros, in the United Kingdom, retrieved on 14 October 2026 from Théo Maupilé's Google Ads account. According to Google, the range runs from the 20th to the 80th bid out of 100: about 6 bids in 10 fall between the two amounts. It is an observed range, not a price list: the price of each click is set in an auction.
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Authors & Publishers · United Kingdom
Where Is Your Audience?
Your audience moves from one app to the next within the same day: they search on Google, watch YouTube, browse Discover and Gmail, scroll Instagram and Facebook, ask ChatGPT for advice. Tap an app to see where your ad meets them, and what the ad platforms measure in your industry.
SponsoredYYour brandNew Novel · Your BrandRead the first chapter free, in paperback or ebook.
SGoogle ShoppingIllustration
books
Sponsored
Novel, paperback editionYour brand
The same novel as an ebookYour brand
YYouTubeIllustration
The first pages are waitingAd · Your brand
Up nextThe author introduces her new novel
SponsoredNew Novel · Your Brand
DDiscoverIllustration
The first pages are waiting
YYour brand · SponsoredNew Novel · Your Brand
MGmailIllustration
YSponsoredYour brandNew Novel · Your BrandRead the first chapter free, in paperback or ebook.
WWebsites and appsIllustration
The first pages are waitingYYour brandLearn more
FFacebookIllustration
YYour brandSponsored
Read the first chapter free, in paperback or ebook.
The first pages are waiting
New Novel · Your BrandLearn more
IInstagramIllustration
YYour brandSponsored
The first pages are waiting
Learn more→
CChatGPTIllustration
what should I read after enjoying a psychological thriller?
Here are the points to compare before you choose, based on your situation.
SponsoredYYour brandNew Novel · Your BrandRead the first chapter free, in paperback or ebook.
Searchinggoogle.com · Google app
GGoogle
They type their need in their own words. This is when intent is at its clearest: your ad answers a question they have just asked.
165,000searches a month for “books”, in the UK
Searches a month in your industry, in the UK
“books”165,000
“books to read”12,100
“ebooks”9,900
Source: Google Keyword Planner, searches in the United Kingdom, in English, monthly average from October 2025 to September 2026, estimated and rounded by Google, pulled on 14 October 2026.
They know what they want and compare before clicking. Your product shows with its image and details, pulled from the feed you send to Merchant Center.
4placements for a Shopping campaign: the Shopping tab, Google Search, Google Images and partner websites, if your campaign includes them
In Your Industry
For retail, Google puts Shopping first: your products go through a Merchant Center feed, and the more specific that feed, the better your ads match the interests of the people searching.
They watch a video they chose. Your ad plays before or during that video, or shows up in their suggestions: your brand gets known before the need is put into words.
6 sthe bumper format: a short message your audience sees in full
They browse the feed of articles and videos the Google app suggests. Your ad slips in as one card among the others: they discover your offer before they even look for it.
3 feedsa single Demand Gen campaign places your ad in Discover, in Gmail and in YouTube’s feeds
They read an article or use an app. Your banner shows next to the content: your brand stays top of mind, and people who already visited your site see you again.
Millionsof websites and apps where a Display campaign can show your ad, on top of YouTube
They catch up with friends, groups and their local area. Your ad slots into that feed, or into Marketplace when they look for something nearby.
35.2 to 41.5 millionpeople aged 18 and over reachable in the UK on Facebook
The whole country’s audience, platform by platform
Instagram31.1 to 36.6 million
Facebook35.2 to 41.5 million
Source: Meta, audience size estimate from the Marketing API, one platform at a time (reach optimisation), aged 18 and over, United Kingdom, pulled on 16 October 2026. A Meta estimate, best read as an order of magnitude.
They scroll their feed, stories and reels to unwind. The image takes the first step: your offer gets discovered here, and people who already visited your site find you again.
31.1 to 36.6 millionpeople aged 18 and over reachable in the UK on Instagram
The whole country’s audience, platform by platform
Instagram31.1 to 36.6 million
Facebook35.2 to 41.5 million
Source: Meta, audience size estimate from the Marketing API, one platform at a time (reach optimisation), aged 18 and over, United Kingdom, pulled on 16 October 2026. A Meta estimate, best read as an order of magnitude.
They ask their question and read a full answer. The ad appears below that answer when the topic of the conversation matches what you offer: the need is already detailed, constraints included.
31European countries in the expansion announced by OpenAI, France and Spain included
I'm Théo, a freelance Paid Media specialist with 100+ clients on Google Ads & Meta Ads. For a book, the campaign system starts from three things: a product listing with its ISBN, campaigns ready before the release date, and measurement that follows the reader to the order on your website, or to the click toward their bookseller. Same standard for a first self-published novel and for an independent publisher's catalog: every euro is linked to what it produced. I work directly with you.
The 3 Paid Media Projects For Authors And Publishers
A Launch That Happens In A Few Weeks
Pre-orders, release day, first reviews: attention gathers around the publication date. Campaigns are ready before that day, then the budget follows the life of the book, from new release to backlist.
A Price Set By The Publisher
In France and in Spain, the law requires whoever publishes a book to set its price, and booksellers sell it between 95% and 100% of that price. French law also bans any ad that announces a lower price outside the point of sale. So the ad sells the book itself and its author.
Sales That Happen Elsewhere
An order at a bookseller or on a large platform happens on someone else's website. I measure what can be measured on your side: sales on your website, sign-ups to your reader list, and each click to a bookseller, counted as a conversion.
The Method, Applied To A Book Launch
1
Book And Reader Audit
Genre, similar books, what readers really search and the release date: what the campaign can target, and when.
2
A Listing With Its ISBN
In Merchant Center, the 13-digit ISBN is the book's identifier, and a pre-order is declared with its availability date.
3
Campaigns Before And After Release
Search and Shopping for readers who are looking, Meta to help people discover the book, and a Meta form that adds readers to your list before release.
4
Measurement Up To The Bookseller
Website sales, sign-ups and clicks to booksellers come in every week, and the budget goes to the ads and titles that sell.
In France and in Spain, only within narrow limits. In France, article 1 of Law No. 81-766 of 10 August 1981 sets the selling price between 95% and 100% of the price fixed by the publisher, a book shipped to the buyer sells at the publisher's price, and article 7 bans any ad that announces a lower price outside the point of sale. In Spain, Law 10/2007 allows a selling price between 95% and 100% of the fixed price, and a discount of up to 10% on Book Day and at book fairs, when their organizers decide it. I prefer to build your ads on the book itself: its subject, an extract, its first readers.
When Should A Book Campaign Start?
Before release, with two calendars in mind. The calendar above shows that in the UK, books and bookshops are searched most in August. Your release date matters just as much: I recommend preparing campaigns several weeks before, with the listing on pre-order, so they learn while interest grows.
My Sales Go Through Booksellers: How Do I Measure Them?
By measuring what happens before the sale. With enhanced measurement, Google Analytics counts each click that leads from your website to another website, such as your bookseller or your sales platform. Marked as a key event, that click can be imported into Google Ads as a conversion. Sales on your website and sign-ups to your reader list are measured in full, and I read them next to the sales figures you share with me.
Self-Published Author Or Publishing House: What Changes?
The scale changes, the method stays the same. In France and in Spain, the law gives the choice of the price to the person who publishes the book, so a self-published author sets it, and campaigns serve one title, its release and its reader list. An independent publisher manages a catalog: one listing per title with its ISBN, campaigns by release or by collection, and a budget that goes to the titles that sell.
What Happens After You Click
1
7 Questions
A short form: your website, your budget, your goal. Two minutes is all it takes.
2
A 20-Min Call
You walk me through what has already been done, your goals and your challenges. Then we look at how we can work together.
3
Your Access And My Onboarding
You give me access to your accounts, and I send you my onboarding document to go into the detail of your business, your market and your positioning.
4
Building Your Strategy
We start building your strategy from everything you have shared with me.
5
Our Day-To-Day Communication
I adapt to your team's tools: Slack, Microsoft Teams, Gmail or Google Chat for the roadmap and project follow-up. WhatsApp is kept for urgent requests.
Slack
Microsoft Teams
Gmail
Google Chat
WhatsApp
Let's Talk About Your Books
You walk me through what has already been done, your goals and your challenges. Then we look at how we can work together.