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Dental Care In The EU, In Numbers
Routine care, implants, orthodontics: each need has its own calendar. Practices as Eurostat measures them, then the month when each need is searched for most on Google.
Dental Practices
NACE code 86.23
Dental practice activities
296,747companies in the EU
Eurostat publishes no final figure for this country.
Most searched month: September, October and January
Source: Eurostat, enterprises by NACE activity (dataset sbs_ovw_act), EU-27, NACE code 86.23, 2024 data updated on 30 September 2026.See the raw data.
Source: US Census Bureau, Economic Census 2022 (dataset ecnbasic), United States, establishments with paid employees, NAICS code 6212, 2022 data updated on 24 October 2023. An establishment is a single site: a company with 3 sites counts 3 times. See the table. Employees per establishment: calculated from the number of employees and of establishments published by the US Census Bureau. Each card uses the North American classification code or codes whose official title matches its NACE code; where there is no exact match, the card says so.
Source: Statistics Canada, Canadian Business Counts, with and without employees, June 2026, Canada, NAICS code 6212, released on 14 August 2026. Statistics Canada counts locations: a company with 10 stores and a head office counts 11 times. Without employees, only locations that are incorporated or earn more than C$30,000 in business revenue are counted. See the tables with employees and without employees. Each card uses the North American classification code or codes whose official title matches its NACE code; where there is no exact match, the card says so.
Source: INEGI, National Statistical Directory of Economic Units (DENUE) 05/2026, Mexico, active establishments except agriculture, SCIAN code 6212 (SCIAN Mexico 2023), released on 20 May 2026. DENUE counts establishments with premises, homes included: a trade carried out at the customer's site with no premises of its own (painter, plumber) or by street vendors is left out, as are rural localities under 2,500 inhabitants. People employed include the owner. See the methodology. Each card uses the North American classification code or codes whose official title matches its NACE code; where there is no exact match, the card says so.
Source: e-Stat, 2021 Economic Census for Business Activity, Ministry of Internal Affairs and Communications, Japan, privately owned establishments as of 1 June 2021, JSIC code 833 (Japan Standard Industrial Classification, revision 13), data updated on 30 September 2026. An establishment is a single site: a company with 3 sites counts 3 times. People engaged include owners. See the table. People per establishment: calculated from the number of people engaged and of establishments published by e-Stat. Each card uses the Japanese classification code or codes whose official title matches its NACE code; where there is no exact match, the card says so.
Source: Nomis, UK Business Counts (extract from the Inter-Departmental Business Register), United Kingdom, enterprises and local units live in March 2026, SIC 2007 code 8623 (UK classification, identical to NACE down to 4 digits), data updated on 24 September 2026, retrieved on 16 October 2026. The register only counts businesses registered for VAT or PAYE. A local unit is a site: a company with 3 sites counts 3 local units. See the tables enterprises and local units. Data source: Office for National Statistics, licensed under the Open Government Licence v3.0.
The Google Search Calendar
Index 100 = the most searched month of each line. Searches in the United Kingdom, in English, from September 2025 to August 2026.
Routine Care
Implants And Dentures
Orthodontics
100500
Routine CareImplants And DenturesOrthodontics
SepOctNovDecJanFebMarAprMayJunJulAug
Most searched month: routine care in September, October and January, implants and dentures in September, orthodontics in September, October and January. Implants And Dentures: September brings 1.8 times the searches of July.
Source: Google Ads Keyword Planner, monthly search volumes in the United Kingdom, in English, from September 2025 to August 2026, retrieved on 2 October 2026 from Théo Maupilé's Google Ads account. Searches measured: “dentist”, “dentist near me”, “dental implants”, “dental implants cost”, “false teeth”, “orthodontist”, “invisalign” and “braces”. Method: each line adds up its searches, then takes the value 100 in its highest month. Google rounds the volumes it returns: the line shows the rhythm of demand, not an exact volume.
See the chart data
Month
Routine Care
Implants And Dentures
Orthodontics
September 2025
100
100
100
October 2025
100
89
100
November 2025
82
69
86
December 2025
67
62
82
January 2026
100
84
100
February 2026
82
76
89
March 2026
94
76
89
April 2026
82
61
89
May 2026
82
61
95
June 2026
82
59
82
July 2026
82
56
82
August 2026
82
61
82
The Price Of A Click At The Top Of Google
What advertisers paid to appear at the top of the results, for the most searched query of each line, in the United Kingdom.
Routine Care “dentist near me”€1.66 to €6.42
Implants And Dentures “dental implants”€1.84 to €9.15
Orthodontics “invisalign”€3.60 to €13.98
Source: Google Ads Keyword Planner, top of page bid, low range and high range, in euros, in the United Kingdom, retrieved on 2 October 2026 from Théo Maupilé's Google Ads account. According to Google, the range runs from the 20th to the 80th bid out of 100: about 6 bids in 10 fall between the two amounts. It is an observed range, not a price list: the price of each click is set in an auction.
Let's Discuss Your Challenges!
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Dental Practices · United Kingdom
Where Is Your Audience?
Your audience moves from one app to the next within the same day: they search on Google, watch YouTube, browse Discover and Gmail, scroll Instagram and Facebook, ask ChatGPT for advice. Tap an app to see where your ad meets them, and what the ad platforms measure in your industry.
Your audienceDental PracticesUnited Kingdom · 9 apps · 5 moments
GGoogleIllustration
dentist
SponsoredYYour brandDental Practice · Your BrandSee open appointments and book online.
MaGoogle MapsIllustration
Y
SponsoredYYour brandDental Practice · Your BrandDental practice · 0.3 miles awayCallWebsite
YYouTubeIllustration
A practice close to homeAd · Your brand
Up nextWhat happens when you get a dental implant
SponsoredDental Practice · Your Brand
DDiscoverIllustration
A practice close to home
YYour brand · SponsoredDental Practice · Your Brand
MGmailIllustration
YSponsoredYour brandDental Practice · Your BrandSee open appointments and book online.
WWebsites and appsIllustration
A practice close to homeYYour brandLearn more
FFacebookIllustration
YYour brandSponsored
See open appointments and book online.
A practice close to home
Dental Practice · Your BrandLearn more
IInstagramIllustration
YYour brandSponsored
A practice close to home
Learn more→
CChatGPTIllustration
how long does a dental implant procedure take?
Here are the points to compare before you choose, based on your situation.
SponsoredYYour brandDental Practice · Your BrandSee open appointments and book online.
Searchinggoogle.com · Google app
GGoogle
They type their need in their own words. This is when intent is at its clearest: your ad answers a question they have just asked.
135,000searches a month for “dentist”, in the UK
Searches a month in your industry, in the UK
“dentist”135,000
“dental implants”22,200
“orthodontist”27,100
Source: Google Keyword Planner, searches in the United Kingdom, in English, monthly average from September 2025 to August 2026, estimated and rounded by Google, pulled on 2 October 2026.
They look for a place near them and compare options on the map. Your ad shows your address and phone number, beside, above or below the search results.
4 networkswhere location assets can show your address: the Search Network, the Display Network, YouTube and Google Maps
In Your Industry
For healthcare, Google points to bringing people to your physical location: a medical or dental practice, a health insurance office. Performance Max also shows your ads on Maps.
They watch a video they chose. Your ad plays before or during that video, or shows up in their suggestions: your brand gets known before the need is put into words.
6 sthe bumper format: a short message your audience sees in full
They browse the feed of articles and videos the Google app suggests. Your ad slips in as one card among the others: they discover your offer before they even look for it.
3 feedsa single Demand Gen campaign places your ad in Discover, in Gmail and in YouTube’s feeds
They read an article or use an app. Your banner shows next to the content: your brand stays top of mind, and people who already visited your site see you again.
Millionsof websites and apps where a Display campaign can show your ad, on top of YouTube
They catch up with friends, groups and their local area. Your ad slots into that feed, or into Marketplace when they look for something nearby.
35.2 to 41.5 millionpeople aged 18 and over reachable in the UK on Facebook
The whole country’s audience, platform by platform
Instagram31.1 to 36.6 million
Facebook35.2 to 41.5 million
Source: Meta, audience size estimate from the Marketing API, one platform at a time (reach optimisation), aged 18 and over, United Kingdom, pulled on 16 October 2026. A Meta estimate, best read as an order of magnitude.
They scroll their feed, stories and reels to unwind. The image takes the first step: your offer gets discovered here, and people who already visited your site find you again.
31.1 to 36.6 millionpeople aged 18 and over reachable in the UK on Instagram
The whole country’s audience, platform by platform
Instagram31.1 to 36.6 million
Facebook35.2 to 41.5 million
Source: Meta, audience size estimate from the Marketing API, one platform at a time (reach optimisation), aged 18 and over, United Kingdom, pulled on 16 October 2026. A Meta estimate, best read as an order of magnitude.
They ask their question and read a full answer. The ad appears below that answer when the topic of the conversation matches what you offer: the need is already detailed, constraints included.
Eligibilityhealthcare is among the activities that may be ineligible: it is the first thing I look at.
I'm Théo, a freelance Paid Media specialist with 100+ clients on Google Ads & Meta Ads. Healthcare is part of my daily work, including a network of clinics: patient journeys that are decided online. Same standard every time: compliant ads, simple booking, and measurement that follows the patient all the way to the appointment. I work directly with you, with no middleman.
The 3 Paid Media Projects For A Dental Practice
A Precise Advertising Framework
In the UK, the General Dental Council asks that any advertising be accurate and not misleading, carry the dentist's GDC registration number and say whether the practice is NHS, mixed or wholly private. In France, by contrast, a dentist may not pay, or use any other means, to appear first in search results (Article R4127-217 of the Public Health Code), so I do not run campaigns for practices there.
The Right Treatment, The Right Area
Emergency, implant, orthodontics: each need has its own searches and its own calendar. Campaigns follow your treatments and your area.
An Appointment That Is Easy To Book
Call, click to your online calendar, form: every request is recorded as a conversion, with the source of each patient.
The Method, Applied To Your Practice
1
Treatment Audit
Real searches for your treatments, local competition, demand calendar.
2
Compliant Messages
Informative, accurate ads, approved with you before anything runs.
3
Campaigns By Treatment
One campaign per type of treatment, targeted on your area.
4
Measurement To The Appointment
From the click to the appointment request, with the source of each patient.
Google first: a dental need starts with a search, often a local or urgent one. Meta alongside to make the practice and its treatments known. The mix depends on your treatments.
When To Advertise Implants?
Before the peak: the calendar above shows that in the UK, implants and dentures are searched most in September. Campaigns ramp up a few weeks before.
How Long Until We See Results?
Campaigns go through a learning phase, and the first reliable readings usually come after a few weeks of data. I never promise a number upfront: I steer on your real data, week after week. For a launch, I recommend at least 2 to 3 months of management: that is the time the algorithms need to finish learning, and for performance to rest on enough conversions to make decisions. It is a recommendation, and you stay free to choose the length.
What Happens After You Click
1
7 Questions
A short form: your website, your budget, your goal. Two minutes is all it takes.
2
A 20-Min Call
You walk me through what has already been done, your goals and your challenges. Then we look at how we can work together.
3
Your Access And My Onboarding
You give me access to your accounts, and I send you my onboarding document to go into the detail of your business, your market and your positioning.
4
Building Your Strategy
We start building your strategy from everything you have shared with me.
5
Our Day-To-Day Communication
I adapt to your team's tools: Slack, Microsoft Teams, Gmail or Google Chat for the roadmap and project follow-up. WhatsApp is kept for urgent requests.
Slack
Microsoft Teams
Gmail
Google Chat
WhatsApp
Let's Talk About Your Practice
You walk me through what has already been done, your goals and your challenges. Then we look at how we can work together.
