Freelance Google Ads & Meta Ads For Med Spas And Aesthetic Clinics
Consultations, quotes, injectables, surgery, dermatology care: your advertising brings patients to the appointment, with adult audiences for cosmetic treatments, within a precise set of communication rules.
Google PartnerSuperMalter (top 10%)61 five-star reviews on Malt and LinkedIn100+ clients
Aesthetic Clinics In The EU, In Numbers
The closest official figure from Eurostat, specialist medical practices, then the month when patients search most for injectables, cosmetic surgery or an aesthetic clinic on Google.
Specialist Medical Practices
NACE code 86.22
Specialist medical practice activities
447,160companies in the EU
Eurostat publishes no final figure for this country.
Source: Eurostat, enterprises by NACE activity (dataset sbs_ovw_act), EU-27, NACE code 86.22, 2024 data updated on 30 September 2026.See the raw data.
Source: INEGI, National Statistical Directory of Economic Units (DENUE) 05/2026, Mexico, active establishments except agriculture, SCIAN codes 621113 and 621114 (SCIAN Mexico 2023), released on 20 May 2026. DENUE counts establishments with premises, homes included: a trade carried out at the customer's site with no premises of its own (painter, plumber) or by street vendors is left out, as are rural localities under 2,500 inhabitants. People employed include the owner. See the methodology. Each card uses the North American classification code or codes whose official title matches its NACE code; where there is no exact match, the card says so.
Source: Nomis, UK Business Counts (extract from the Inter-Departmental Business Register), United Kingdom, enterprises and local units live in March 2026, SIC 2007 code 8622 (UK classification, identical to NACE down to 4 digits), data updated on 24 September 2026, retrieved on 16 October 2026. The register only counts businesses registered for VAT or PAYE. A local unit is a site: a company with 3 sites counts 3 local units. See the tables enterprises and local units. Data source: Office for National Statistics, licensed under the Open Government Licence v3.0.
Source: SingStat, Annual services and manufacturing statistics, Singapore, establishments 2024, SSIC code 86203 (Singapore Standard Industrial Classification 2025), data updated on 4 March 2026, retrieved on 16 October 2026. An establishment is a site: a company with 3 sites counts 3 times. Own-account workers (hawkers, stall holders, freelancers, taxi drivers) are not counted. See the table. Each card uses the Singapore classification line or lines whose official title fits entirely within its NACE code; where there is no exact match, the card says so. Contains information from “Key Indicators By Detailed Industry In All Services Industries, Annual” accessed on 16 October 2026 from the Singapore Department of Statistics, which is made available under the terms of the Singapore Open Data Licence version 1.0.
The Google Search Calendar
Index 100 = the most searched month of each line. Searches in the United Kingdom, in English, from October 2025 to September 2026.
Injectables
Cosmetic Surgery
Aesthetic Clinics
100500
InjectablesCosmetic SurgeryAesthetic Clinics
OctNovDecJanFebMarAprMayJunJulAugSep
Most searched month: injectables in October and January, cosmetic surgery in October and January, aesthetic clinics in January. Aesthetic Clinics: January brings 2.1 times the searches of July.
Source: Google Ads Keyword Planner, monthly search volumes in the United Kingdom, in English, from October 2025 to September 2026, retrieved on 14 October 2026 from Théo Maupilé's Google Ads account. Searches measured: “lip filler”, “dermal fillers”, “lip filler near me”, “fillers”, “cosmetic surgery”, “rhinoplasty”, “breast augmentation”, “med spa”, “med spa near me”, “aesthetic clinic” and “medspa”. Method: each line adds up its searches, then takes the value 100 in its highest month. Google rounds the volumes it returns: the line shows the rhythm of demand, not an exact volume.
See the chart data
Month
Injectables
Cosmetic Surgery
Aesthetic Clinics
October 2025
100
100
85
November 2025
97
82
64
December 2025
79
85
64
January 2026
100
100
100
February 2026
82
92
56
March 2026
97
98
72
April 2026
82
98
69
May 2026
79
98
58
June 2026
77
91
52
July 2026
71
87
47
August 2026
77
91
65
September 2026
81
81
55
The Price Of A Click At The Top Of Google
What advertisers paid to appear at the top of the results, for the most searched query of each line, in the United Kingdom.
Injectables “lip filler”€1.02 to €3.31
Cosmetic Surgery “rhinoplasty”€1.32 to €4.04
Aesthetic Clinics “med spa”€1.20 to €3.66
Source: Google Ads Keyword Planner, top of page bid, low range and high range, in euros, in the United Kingdom, retrieved on 14 October 2026 from Théo Maupilé's Google Ads account. According to Google, the range runs from the 20th to the 80th bid out of 100: about 6 bids in 10 fall between the two amounts. It is an observed range, not a price list: the price of each click is set in an auction.
Let's Discuss Your Challenges!
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Aesthetic Clinics · United Kingdom
Where Is Your Audience?
Your audience moves from one app to the next within the same day: they search on Google, watch YouTube, browse Discover and Gmail, scroll Instagram and Facebook, ask ChatGPT for advice. Tap an app to see where your ad meets them, and what the ad platforms measure in your industry.
Your audienceAesthetic ClinicsUnited Kingdom · 9 apps · 5 moments
GGoogleIllustration
lip filler
SponsoredYYour brandAesthetic Medicine · Your BrandA first consultation with a doctor to talk through your plans and the steps.
MaGoogle MapsIllustration
Y
SponsoredYYour brandAesthetic Medicine · Your BrandClinic · 0.6 miles awayCallWebsite
YYouTubeIllustration
Your plans start with a consultationAd · Your brand
Up nextWhat to know before lip filler
SponsoredAesthetic Medicine · Your Brand
DDiscoverIllustration
Your plans start with a consultation
YYour brand · SponsoredAesthetic Medicine · Your Brand
MGmailIllustration
YSponsoredYour brandAesthetic Medicine · Your BrandA first consultation with a doctor to talk through your plans and the steps.
WWebsites and appsIllustration
Your plans start with a consultationYYour brandLearn more
FFacebookIllustration
YYour brandSponsored
A first consultation with a doctor to talk through your plans and the steps.
Your plans start with a consultation
Aesthetic Medicine · Your BrandLearn more
IInstagramIllustration
YYour brandSponsored
Your plans start with a consultation
Learn more→
CChatGPTIllustration
how long does lip filler last?
Here are the points to compare before you choose, based on your situation.
SponsoredYYour brandAesthetic Medicine · Your BrandA first consultation with a doctor to talk through your plans and the steps.
Searchinggoogle.com · Google app
GGoogle
They type their need in their own words. This is when intent is at its clearest: your ad answers a question they have just asked.
18,100searches a month for “lip filler”, in the UK
Searches a month in your industry, in the UK
“lip filler”18,100
“cosmetic surgery”1,900
“med spa”3,600
Source: Google Keyword Planner, searches in the United Kingdom, in English, monthly average from October 2025 to September 2026, estimated and rounded by Google, pulled on 14 October 2026.
They look for a place near them and compare options on the map. Your ad shows your address and phone number, beside, above or below the search results.
4 networkswhere location assets can show your address: the Search Network, the Display Network, YouTube and Google Maps
In Your Industry
For healthcare, Google points to bringing people to your physical location: a medical or dental practice, a health insurance office. Performance Max also shows your ads on Maps.
They watch a video they chose. Your ad plays before or during that video, or shows up in their suggestions: your brand gets known before the need is put into words.
6 sthe bumper format: a short message your audience sees in full
They browse the feed of articles and videos the Google app suggests. Your ad slips in as one card among the others: they discover your offer before they even look for it.
3 feedsa single Demand Gen campaign places your ad in Discover, in Gmail and in YouTube’s feeds
They read an article or use an app. Your banner shows next to the content: your brand stays top of mind, and people who already visited your site see you again.
Millionsof websites and apps where a Display campaign can show your ad, on top of YouTube
They catch up with friends, groups and their local area. Your ad slots into that feed, or into Marketplace when they look for something nearby.
35.2 to 41.5 millionpeople aged 18 and over reachable in the UK on Facebook
The whole country’s audience, platform by platform
Instagram31.1 to 36.6 million
Facebook35.2 to 41.5 million
Source: Meta, audience size estimate from the Marketing API, one platform at a time (reach optimisation), aged 18 and over, United Kingdom, pulled on 16 October 2026. A Meta estimate, best read as an order of magnitude.
They scroll their feed, stories and reels to unwind. The image takes the first step: your offer gets discovered here, and people who already visited your site find you again.
31.1 to 36.6 millionpeople aged 18 and over reachable in the UK on Instagram
The whole country’s audience, platform by platform
Instagram31.1 to 36.6 million
Facebook35.2 to 41.5 million
Source: Meta, audience size estimate from the Marketing API, one platform at a time (reach optimisation), aged 18 and over, United Kingdom, pulled on 16 October 2026. A Meta estimate, best read as an order of magnitude.
They ask their question and read a full answer. The ad appears below that answer when the topic of the conversation matches what you offer: the need is already detailed, constraints included.
Eligibilityhealthcare is among the activities that may be ineligible: it is the first thing I look at.
I'm Théo, a freelance Paid Media specialist with 100+ clients on Google Ads & Meta Ads. Healthcare is part of my daily work, including a network of clinics: patient decisions that are made online. In aesthetics, the same standard applies with extra rules: messages checked against the texts in force, adult audiences, and measurement that follows each patient from the consultation request to the signed quote. I work directly with you.
The 3 Paid Media Projects For Aesthetic Clinics
Rules That Depend On The Country
In France, Decree No. 2026-891 of 23 September 2026 defines which commercial communications are banned for cosmetic surgery facilities, such as those that guarantee results or are aimed at minors. In Spain, an authorised healthcare centre must show its registration number in its advertising (Royal Decree 1277/2003, article 6.2). Each campaign starts from the rules of its market.
A Decision That Takes Time
Between the first search and the treatment come a consultation, sometimes a quote, and time to think. In France, the law sets at least fifteen days between the detailed quote and cosmetic surgery, and even the patient cannot shorten this period (Public Health Code, article D6322-30). I measure every step, from the consultation request to the signed quote.
A Message In Your Own Name
In France, influencers may not promote cosmetic surgery (Law No. 2023-451 of 9 June 2023, article 4), and a doctor may not pay to appear first in search results (Public Health Code, article R4127-80): in France, I only run campaigns for authorised cosmetic surgery facilities, in the facility's name (article L6322-1). In the UK, the CAP Code asks that practitioners hold relevant and recognised qualifications and that marketers encourage independent medical advice before significant treatments (rule 12.3). Your ads speak about your practice, your background and the way you work.
The Method, Applied To Aesthetic Clinics
1
Map Of Your Treatments
Injectables, laser, surgery: for each treatment, the rule that frames its advertising in your country and on each platform, set before the first ad.
2
Messages Reviewed With You
Every ad and every landing page goes through your review, against the rules that apply to your practice, before it runs.
3
Campaigns For An Adult Audience
Google Search on the treatments your patients look for, and Meta with an audience aged 18 and over, as its rules require for cosmetic procedures.
4
Measurement Up To The Signed Quote
Consultation request, consultation, signed quote: each step flows back into your accounts, and budgets follow the treatments that convert.
Frequently Asked Questions About Aesthetic Clinic Marketing
Can Ads Show Before-And-After Photos?
On Meta, yes: its rules accept before-and-after images for cosmetic procedures and surgery when the ad targets people aged 18 and over, and they ban statements of inferiority about physical appearance. Local law can add its own limits. In France, for example, a cosmetic surgery facility may not use communications that guarantee results (Public Health Code, article R6322-50). My recommendation is to present each image as one real case, not as a promise, and to approve it with you before it runs.
What Does Google Ads Restrict For Aesthetic Clinics?
Two rules matter most. Cosmetic surgery and injections belong to Google's sensitive health category, so customer lists and your own data segments cannot be used to target these ads, while predefined Google audiences remain available. And “botox” is on Google's list of prescription drug terms, which are not allowed in ads or on landing pages outside Canada, the United States and New Zealand, the UK included. I build ads around the treatment and your consultation.
What About A Dermatology Practice?
A dermatologist combines medical care (skin checks, acne, skin diseases) with cosmetic treatments, and both follow the advertising rules for doctors. In France, a doctor may not pay to appear first in search results (Public Health Code, article R4127-80), medicine must not be practised as a business (article R4127-19), and a doctor's communication must not encourage the unnecessary use of prevention or care (article R4127-19-1): I do not run campaigns for dermatologists there. On the platforms, Google puts skin diseases in the same sensitive health category as injections, and Meta blocks custom audiences and custom conversions that suggest a specific health condition. Elsewhere, I prefer two separate campaigns, one that informs about your medical consultations and one for your cosmetic treatments, both measured by appointment requests rather than by condition.
When Should An Aesthetic Clinic Launch Campaigns?
Before the peak: the calendar above shows that in the UK, cosmetic surgery and injectables are both searched most in October and January. For surgery, also count the time between consultation, quote and operation, so the consultation happens before the period you want to fill.
What Happens After You Click
1
7 Questions
A short form: your website, your budget, your goal. Two minutes is all it takes.
2
A 20-Min Call
You walk me through what has already been done, your goals and your challenges. Then we look at how we can work together.
3
Your Access And My Onboarding
You give me access to your accounts, and I send you my onboarding document to go into the detail of your business, your market and your positioning.
4
Building Your Strategy
We start building your strategy from everything you have shared with me.
5
Our Day-To-Day Communication
I adapt to your team's tools: Slack, Microsoft Teams, Gmail or Google Chat for the roadmap and project follow-up. WhatsApp is kept for urgent requests.
Slack
Microsoft Teams
Gmail
Google Chat
WhatsApp
Let's Talk About Your Practice
You walk me through what has already been done, your goals and your challenges. Then we look at how we can work together.
