Freelance Google Ads & Meta Ads For Solar Installers
Production estimates, site surveys, installs: for homes and businesses, advertising should fill your schedule with projects from your area, from customers who chose to contact you.
Google PartnerSuperMalter (top 10%)61 five-star reviews on Malt and LinkedIn100+ clients
Solar Installation In The EU, In Numbers
Eurostat counts solar installers within two wider sub-sectors, electrical installation for solar panels and heating for solar thermal. Then the month when customers search most for solar panels, a battery or a solar water heater on Google.
Electrical Installation
NACE code 43.21
447,071companies in the EU
Eurostat publishes no final figure for this country.
Most searched month: March
Plumbing And Heating
NACE code 43.22
Plumbing, heat and air-conditioning installation
416,258companies in the EU
Eurostat publishes no final figure for this country.
Most searched month: April
Source: Eurostat, enterprises by NACE activity (dataset sbs_ovw_act), EU-27, NACE codes 43.21 and 43.22, 2024 data updated on 30 September 2026.See the raw data.
Source: US Census Bureau, Economic Census 2022 (dataset ecnbasic), United States, establishments with paid employees, NAICS codes 238210 and 238220, 2022 data updated on 24 October 2023. An establishment is a single site: a company with 3 sites counts 3 times. See the table. Employees per establishment: calculated from the number of employees and of establishments published by the US Census Bureau. Each card uses the North American classification code or codes whose official title matches its NACE code; where there is no exact match, the card says so.
Source: Statistics Canada, Canadian Business Counts, with and without employees, June 2026, Canada, NAICS codes 238210 and 238220, released on 14 August 2026. Statistics Canada counts locations: a company with 10 stores and a head office counts 11 times. Without employees, only locations that are incorporated or earn more than C$30,000 in business revenue are counted. See the tables with employees and without employees. Each card uses the North American classification code or codes whose official title matches its NACE code; where there is no exact match, the card says so.
Source: INEGI, National Statistical Directory of Economic Units (DENUE) 05/2026, Mexico, active establishments except agriculture, SCIAN codes 238210, 238221 and 238222 (SCIAN Mexico 2023), released on 20 May 2026. DENUE counts establishments with premises, homes included: a trade carried out at the customer's site with no premises of its own (painter, plumber) or by street vendors is left out, as are rural localities under 2,500 inhabitants. People employed include the owner. See the methodology. Each card uses the North American classification code or codes whose official title matches its NACE code; where there is no exact match, the card says so.
Source: e-Stat, 2021 Economic Census for Business Activity, Ministry of Internal Affairs and Communications, Japan, privately owned establishments as of 1 June 2021, JSIC codes 081 and 083 (Japan Standard Industrial Classification, revision 13), data updated on 30 September 2026. An establishment is a single site: a company with 3 sites counts 3 times. People engaged include owners. See the table. People per establishment: calculated from the number of people engaged and of establishments published by e-Stat. Each card uses the Japanese classification code or codes whose official title matches its NACE code; where there is no exact match, the card says so.
Source: Nomis, UK Business Counts (extract from the Inter-Departmental Business Register), United Kingdom, enterprises and local units live in March 2026, SIC 2007 codes 4321 and 4322 (UK classification, identical to NACE down to 4 digits), data updated on 24 September 2026, retrieved on 16 October 2026. The register only counts businesses registered for VAT or PAYE. A local unit is a site: a company with 3 sites counts 3 local units. See the tables enterprises and local units. Data source: Office for National Statistics, licensed under the Open Government Licence v3.0.
The Google Search Calendar
Index 100 = the most searched month of each line. Searches in the United Kingdom, in English, from October 2025 to September 2026.
Solar Panels
Batteries And Self-Consumption
Solar Thermal
100500
Solar PanelsBatteries And Self-ConsumptionSolar Thermal
OctNovDecJanFebMarAprMayJunJulAugSep
Most searched month: solar panels in March, batteries and self-consumption in March, solar thermal in April. Solar Panels: March brings 2.8 times the searches of December.
Source: Google Ads Keyword Planner, monthly search volumes in the United Kingdom, in English, from October 2025 to September 2026, retrieved on 14 October 2026 from Théo Maupilé's Google Ads account. Searches measured: “solar panels”, “solar panels for home”, “solar panel installers”, “solar panels cost”, “solar battery”, “solar battery storage”, “home battery storage”, “solar water heater”, “solar thermal”, “solar hot water” and “solar thermal panels”. Method: each line adds up its searches, then takes the value 100 in its highest month. Google rounds the volumes it returns: the line shows the rhythm of demand, not an exact volume.
See the chart data
Month
Solar Panels
Batteries And Self-Consumption
Solar Thermal
October 2025
57
58
83
November 2025
44
47
68
December 2025
36
38
53
January 2026
56
69
75
February 2026
46
58
67
March 2026
100
100
97
April 2026
97
86
100
May 2026
79
70
87
June 2026
65
61
70
July 2026
54
58
71
August 2026
78
67
57
September 2026
78
80
62
The Price Of A Click At The Top Of Google
What advertisers paid to appear at the top of the results, for the most searched query of each line, in the United Kingdom.
Solar Panels “solar panels”€2.12 to €7.55
Batteries And Self-Consumption “solar battery”€1.89 to €4.83
Solar Thermal “solar water heater”€0.84 to €3.51
Source: Google Ads Keyword Planner, top of page bid, low range and high range, in euros, in the United Kingdom, retrieved on 14 October 2026 from Théo Maupilé's Google Ads account. According to Google, the range runs from the 20th to the 80th bid out of 100: about 6 bids in 10 fall between the two amounts. It is an observed range, not a price list: the price of each click is set in an auction.
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Solar Installers · United Kingdom
Where Is Your Audience?
Your audience moves from one app to the next within the same day: they search on Google, watch YouTube, browse Discover and Gmail, scroll Instagram and Facebook, ask ChatGPT for advice. Tap an app to see where your ad meets them, and what the ad platforms measure in your industry.
Your audienceSolar InstallersUnited Kingdom · 9 apps · 5 moments
GGoogleIllustration
solar panels
SponsoredYYour brandSolar Panels · Your BrandRoof survey, installation and grid connection, with one point of contact.
MaGoogle MapsIllustration
Y
SponsoredYYour brandSolar Panels · Your BrandInstaller · covers your areaCallWebsite
YYouTubeIllustration
Your roof makes your electricityAd · Your brand
Up nextSolar panels installed on a house
SponsoredSolar Panels · Your Brand
DDiscoverIllustration
Your roof makes your electricity
YYour brand · SponsoredSolar Panels · Your Brand
MGmailIllustration
YSponsoredYour brandSolar Panels · Your BrandRoof survey, installation and grid connection, with one point of contact.
WWebsites and appsIllustration
Your roof makes your electricityYYour brandLearn more
FFacebookIllustration
YYour brandSponsored
Roof survey, installation and grid connection, with one point of contact.
Your roof makes your electricity
Solar Panels · Your BrandLearn more
IInstagramIllustration
YYour brandSponsored
Your roof makes your electricity
Learn more→
CChatGPTIllustration
how many solar panels does a 3-bedroom house need?
Here are the points to compare before you choose, based on your situation.
SponsoredYYour brandSolar Panels · Your BrandRoof survey, installation and grid connection, with one point of contact.
Searchinggoogle.com · Google app
GGoogle
They type their need in their own words. This is when intent is at its clearest: your ad answers a question they have just asked.
74,000searches a month for “solar panels”, in the UK
Searches a month in your industry, in the UK
“solar panels”74,000
“solar battery”6,600
“solar water heater”2,400
Source: Google Keyword Planner, searches in the United Kingdom, in English, monthly average from October 2025 to September 2026, estimated and rounded by Google, pulled on 14 October 2026.
They look for a place near them and compare options on the map. Your ad shows your address and phone number, beside, above or below the search results.
4 networkswhere location assets can show your address: the Search Network, the Display Network, YouTube and Google Maps
Where Your Ad Appears
Search results on Google Maps
Maps app
Search Network, with your address and phone number
They watch a video they chose. Your ad plays before or during that video, or shows up in their suggestions: your brand gets known before the need is put into words.
6 sthe bumper format: a short message your audience sees in full
They browse the feed of articles and videos the Google app suggests. Your ad slips in as one card among the others: they discover your offer before they even look for it.
3 feedsa single Demand Gen campaign places your ad in Discover, in Gmail and in YouTube’s feeds
They read an article or use an app. Your banner shows next to the content: your brand stays top of mind, and people who already visited your site see you again.
Millionsof websites and apps where a Display campaign can show your ad, on top of YouTube
They catch up with friends, groups and their local area. Your ad slots into that feed, or into Marketplace when they look for something nearby.
35.2 to 41.5 millionpeople aged 18 and over reachable in the UK on Facebook
The whole country’s audience, platform by platform
Instagram31.1 to 36.6 million
Facebook35.2 to 41.5 million
Source: Meta, audience size estimate from the Marketing API, one platform at a time (reach optimisation), aged 18 and over, United Kingdom, pulled on 16 October 2026. A Meta estimate, best read as an order of magnitude.
They scroll their feed, stories and reels to unwind. The image takes the first step: your offer gets discovered here, and people who already visited your site find you again.
31.1 to 36.6 millionpeople aged 18 and over reachable in the UK on Instagram
The whole country’s audience, platform by platform
Instagram31.1 to 36.6 million
Facebook35.2 to 41.5 million
Source: Meta, audience size estimate from the Marketing API, one platform at a time (reach optimisation), aged 18 and over, United Kingdom, pulled on 16 October 2026. A Meta estimate, best read as an order of magnitude.
They ask their question and read a full answer. The ad appears below that answer when the topic of the conversation matches what you offer: the need is already detailed, constraints included.
31European countries in the expansion announced by OpenAI, France and Spain included
I'm Théo, a freelance Paid Media specialist with 100+ clients on Google Ads & Meta Ads. For a solar installer, I build a system where the customer takes the first step: they search, ask for a production estimate for their roof, then book a site survey. Each step is measured, up to the signed quote when you share it with me. I work directly with you.
The 3 Paid Media Projects For Solar Installers
A Customer Who Takes The First Step
In France, phone prospecting to sell renewable energy equipment for homes has been banned since Law No. 2020-901 of 24 July 2020 (article L223-1 of the Consumer Code). Since 2 July 2025, article L223-8 extends the ban to messages, emails and social networks, except within a current contract. A customer who contacts you on their own wants proof: your installs, your reviews, your certification.
A Considered Purchase, Priced For Their Roof
A solar installation is a large purchase for a household or a business: it is compared and priced before it is signed. Campaigns lead to a request for a production estimate, and tracking follows each project to the site survey, then to the signed quote.
The Rhythm Of The Seasons
The calendar above shows the month when solar panels, batteries and solar thermal are searched most in the UK. The budget goes up before these peaks and goes down when your install schedule is full.
The Method, Applied To Solar
1
Audit Of Your Area And Offers
Real searches for solar panels, batteries and solar thermal in your area, local competition and the demand calendar.
2
A Page That Proves
Your installs, your reviews, your certification, and an estimate request that qualifies the project (roof, electricity use, timing).
3
Campaigns By Project
Google Search on the searches in your area, Meta to show your installs, one campaign per offer (solar panels, batteries, solar thermal, businesses).
4
Measurement To The Install
From the click to the estimate request, then to the site survey and the signed quote when you share them with me.
Search first. A Google campaign answers the person who is looking for an installer in their area, at the moment they research. Meta then shows your installs to people in your area and brings back those who visited your website. In France, article L223-8 of the Consumer Code also covers prospecting on social networks: I recommend having your Meta setup checked by your legal adviser before it runs. If you buy leads in France, article L223-1 presumes that a business that profited from phone prospecting done in breach of its rules is responsible, and any contract signed after it is void.
Savings And Grants: What Can An Ad Promise?
What you really deliver. Google Ads requires accurate claims and refuses claims that present an improbable result as the likely outcome, even if it is possible. Its rules also ask you to show clearly the full cost the customer will pay, and they ban ads that suggest support from a government body when there is none. In Spain, Royal Decree 244/2019 lets a renewable installation of up to 100 kW offset its surplus on the bill, and the value of that surplus can never be higher than the value of the energy taken from the grid in the billing period. My recommendation is to promise a production estimate for the customer's roof, with the full price of the installation.
Should You Show Your Certification?
Yes. In France, the order of 6 October 2021, which sets the purchase terms for solar power produced on buildings, hangars and shade structures in mainland France, reserves this contract for installations whose installer is qualified or certified. Before signing, article L224-114 of the Consumer Code also asks you to tell the customer, on a durable medium, whether you hold the label or quality mark their grants depend on. Your certification belongs on your page, next to your installs.
When Should Solar Campaigns Launch?
Before the peak: the calendar above shows that in the UK, solar panels are searched most in March, and solar thermal in April. Campaigns ramp up a few weeks before, so they learn while demand rises and fill your install schedule.
What Happens After You Click
1
7 Questions
A short form: your website, your budget, your goal. Two minutes is all it takes.
2
A 20-Min Call
You walk me through what has already been done, your goals and your challenges. Then we look at how we can work together.
3
Your Access And My Onboarding
You give me access to your accounts, and I send you my onboarding document to go into the detail of your business, your market and your positioning.
4
Building Your Strategy
We start building your strategy from everything you have shared with me.
5
Our Day-To-Day Communication
I adapt to your team's tools: Slack, Microsoft Teams, Gmail or Google Chat for the roadmap and project follow-up. WhatsApp is kept for urgent requests.
Slack
Microsoft Teams
Gmail
Google Chat
WhatsApp
Let's Talk About Your Solar Projects
You walk me through what has already been done, your goals and your challenges. Then we look at how we can work together.
