Freelance Google Ads & Meta Ads For MSPs And IT Service Companies
Maintenance, managed services, cybersecurity, urgent call-outs: advertising should bring businesses from your area to you, and turn a first request into a support contract.
Google PartnerSuperMalter (top 10%)61 five-star reviews on Malt and LinkedIn100+ clients
IT Services In The EU, In Numbers
Facilities management, repair, other IT services: their official figures from Eurostat, then the month when maintenance, repair and cybersecurity are searched for most on Google.
Computer Facilities Management
NACE code 62.03
Computer facilities management activities
31,533companies in the EU
Eurostat publishes no final figure for this country.
5.8 people per company on average
Most searched month: January
Computer Repair
NACE code 95.11
Repair of computers and peripheral equipment
39,291companies in the EU
Eurostat publishes no final figure for this country.
2.1 people per company on average
€9.9 billion in turnover
Most searched month: October
Other IT Services
NACE code 62.09
Other information technology and computer service activities
101,584companies in the EU
Eurostat publishes no final figure for this country.
Source: Eurostat, enterprises by NACE activity (dataset sbs_ovw_act), EU-27, NACE codes 62.03, 95.11 and 62.09, 2024 data updated on 30 September 2026.See the raw data. People per company: calculated from the number of people employed and the number of companies published by Eurostat.
Source: US Census Bureau, Economic Census 2022 (dataset ecnbasic), United States, establishments with paid employees, NAICS codes 541513, 811210 and 541519, 2022 data updated on 24 October 2023. An establishment is a single site: a company with 3 sites counts 3 times. See the table. Employees per establishment: calculated from the number of employees and of establishments published by the US Census Bureau. Each card uses the North American classification code or codes whose official title matches its NACE code; where there is no exact match, the card says so.
Source: Statistics Canada, Canadian Business Counts, with and without employees, June 2026, Canada, NAICS code 811210, released on 14 August 2026. Statistics Canada counts locations: a company with 10 stores and a head office counts 11 times. Without employees, only locations that are incorporated or earn more than C$30,000 in business revenue are counted. See the tables with employees and without employees. Each card uses the North American classification code or codes whose official title matches its NACE code; where there is no exact match, the card says so.
Source: INEGI, National Statistical Directory of Economic Units (DENUE) 05/2026, Mexico, active establishments except agriculture, SCIAN code 811219 (SCIAN Mexico 2023), released on 20 May 2026. DENUE counts establishments with premises, homes included: a trade carried out at the customer's site with no premises of its own (painter, plumber) or by street vendors is left out, as are rural localities under 2,500 inhabitants. People employed include the owner. See the methodology. Each card uses the North American classification code or codes whose official title matches its NACE code; where there is no exact match, the card says so.
Source: Nomis, UK Business Counts (extract from the Inter-Departmental Business Register), United Kingdom, enterprises and local units live in March 2026, SIC 2007 codes 6203, 9511 and 6209 (UK classification, identical to NACE down to 4 digits), data updated on 24 September 2026, retrieved on 16 October 2026. The register only counts businesses registered for VAT or PAYE. A local unit is a site: a company with 3 sites counts 3 local units. See the tables enterprises and local units. Data source: Office for National Statistics, licensed under the Open Government Licence v3.0.
Source: SingStat, Annual services and manufacturing statistics, Singapore, establishments 2024, SSIC code 6209 (Singapore Standard Industrial Classification 2025), data updated on 4 March 2026, retrieved on 16 October 2026. An establishment is a site: a company with 3 sites counts 3 times. Own-account workers (hawkers, stall holders, freelancers, taxi drivers) are not counted. See the table. Each card uses the Singapore classification line or lines whose official title fits entirely within its NACE code; where there is no exact match, the card says so. Contains information from “Key Indicators By Detailed Industry In All Services Industries, Annual” accessed on 16 October 2026 from the Singapore Department of Statistics, which is made available under the terms of the Singapore Open Data Licence version 1.0.
Source: OECD, Structural Business Statistics (SDBS), South Korea, establishments (local units), ISIC codes 9511 and 6209 (United Nations international classification, revision 4), 2022 data retrieved on 16 October 2026. An establishment is a single site: a company with 3 sites counts 3 times. A figure the OECD flags as estimated or imputed is left out: the card then says there is no final figure. See the table, see the raw data. People per establishment: calculated from the number of people employed and of establishments published by the OECD. Each card uses the international classification (ISIC) code or codes that match its NACE code exactly, NACE being derived from ISIC; where there is no exact match, the card says so. Official ISIC titles: United Nations Statistics Division.
The Google Search Calendar
Index 100 = the most searched month of each line. Searches in the United Kingdom, in English, from October 2025 to September 2026.
Maintenance And Managed IT
Repair And Call-Outs
Cybersecurity
100500
Repair And Call-OutsCybersecurityMaintenance And Managed IT
OctNovDecJanFebMarAprMayJunJulAugSep
Most searched month: maintenance and managed IT in January, repair and call-outs in October, cybersecurity in December. Cybersecurity: December brings 5.3 times the searches of July.
Source: Google Ads Keyword Planner, monthly search volumes in the United Kingdom, in English, from October 2025 to September 2026, retrieved on 14 October 2026 from Théo Maupilé's Google Ads account. Searches measured: “managed it services”, “it support”, “it support for small business”, “managed service provider”, “computer repair”, “computer repair near me”, “it repair”, “cyber security”, “cyber security services”, “cyber essentials” and “penetration testing”. Method: each line adds up its searches, then takes the value 100 in its highest month. Google rounds the volumes it returns: the line shows the rhythm of demand, not an exact volume.
See the chart data
Month
Maintenance And Managed IT
Repair And Call-Outs
Cybersecurity
October 2025
85
100
30
November 2025
67
64
23
December 2025
76
61
100
January 2026
100
73
28
February 2026
73
64
27
March 2026
78
76
24
April 2026
46
62
19
May 2026
52
62
19
June 2026
44
67
20
July 2026
52
73
19
August 2026
32
99
21
September 2026
33
98
25
The Price Of A Click At The Top Of Google
What advertisers paid to appear at the top of the results, for the most searched query of each line, in the United Kingdom.
Maintenance And Managed IT “it support”€8.93 to €42.38
Repair And Call-Outs “computer repair near me”€0.72 to €2.64
Cybersecurity “cyber security”€3.45 to €9.37
Source: Google Ads Keyword Planner, top of page bid, low range and high range, in euros, in the United Kingdom, retrieved on 14 October 2026 from Théo Maupilé's Google Ads account. According to Google, the range runs from the 20th to the 80th bid out of 100: about 6 bids in 10 fall between the two amounts. It is an observed range, not a price list: the price of each click is set in an auction.
Let's Discuss Your Challenges!
20 minutes · No commitment · 100% confidential
IT & Managed Services · United Kingdom
Where Is Your Audience?
Your audience moves from one app to the next within the same day: they search on Google, watch YouTube, browse Discover and Gmail, scroll Instagram and Facebook, ask ChatGPT for advice. Tap an app to see where your ad meets them, and what the ad platforms measure in your industry.
SponsoredYYour brandManaged IT Services · Your BrandMonitoring of your devices, backups and support for your teams.
YYouTubeIllustration
Your IT, looked after every dayAd · Your brand
Up nextCyber security basics for small businesses
SponsoredManaged IT Services · Your Brand
DDiscoverIllustration
Your IT, looked after every day
YYour brand · SponsoredManaged IT Services · Your Brand
MGmailIllustration
YSponsoredYour brandManaged IT Services · Your BrandMonitoring of your devices, backups and support for your teams.
WWebsites and appsIllustration
Your IT, looked after every dayYYour brandLearn more
FFacebookIllustration
YYour brandSponsored
Monitoring of your devices, backups and support for your teams.
Your IT, looked after every day
Managed IT Services · Your BrandLearn more
IInstagramIllustration
YYour brandSponsored
Your IT, looked after every day
Learn more→
CChatGPTIllustration
how do I protect my small business from ransomware?
Here are the points to compare before you choose, based on your situation.
SponsoredYYour brandManaged IT Services · Your BrandMonitoring of your devices, backups and support for your teams.
Searchinggoogle.com · Google app
GGoogle
They type their need in their own words. This is when intent is at its clearest: your ad answers a question they have just asked.
1,600searches a month for “managed it services”, in the UK
Searches a month in your industry, in the UK
“managed it services”1,600
“computer repair”12,100
“cyber security”49,500
Source: Google Keyword Planner, searches in the United Kingdom, in English, monthly average from October 2025 to September 2026, estimated and rounded by Google, pulled on 14 October 2026.
In Your Industry
For finance, real estate and professional services, Google puts the Search Network first: it reaches people actively searching for your services, which suits offers this specific.
They watch a video they chose. Your ad plays before or during that video, or shows up in their suggestions: your brand gets known before the need is put into words.
6 sthe bumper format: a short message your audience sees in full
They browse the feed of articles and videos the Google app suggests. Your ad slips in as one card among the others: they discover your offer before they even look for it.
3 feedsa single Demand Gen campaign places your ad in Discover, in Gmail and in YouTube’s feeds
They read an article or use an app. Your banner shows next to the content: your brand stays top of mind, and people who already visited your site see you again.
Millionsof websites and apps where a Display campaign can show your ad, on top of YouTube
They catch up with friends, groups and their local area. Your ad slots into that feed, or into Marketplace when they look for something nearby.
35.2 to 41.5 millionpeople aged 18 and over reachable in the UK on Facebook
The whole country’s audience, platform by platform
Instagram31.1 to 36.6 million
Facebook35.2 to 41.5 million
Source: Meta, audience size estimate from the Marketing API, one platform at a time (reach optimisation), aged 18 and over, United Kingdom, pulled on 16 October 2026. A Meta estimate, best read as an order of magnitude.
They scroll their feed, stories and reels to unwind. The image takes the first step: your offer gets discovered here, and people who already visited your site find you again.
31.1 to 36.6 millionpeople aged 18 and over reachable in the UK on Instagram
The whole country’s audience, platform by platform
Instagram31.1 to 36.6 million
Facebook35.2 to 41.5 million
Source: Meta, audience size estimate from the Marketing API, one platform at a time (reach optimisation), aged 18 and over, United Kingdom, pulled on 16 October 2026. A Meta estimate, best read as an order of magnitude.
They ask their question and read a full answer. The ad appears below that answer when the topic of the conversation matches what you offer: the need is already detailed, constraints included.
31European countries in the expansion announced by OpenAI, France and Spain included
I'm Théo, a freelance Paid Media specialist with 100+ clients on Google Ads & Meta Ads. For a managed service provider (MSP) or an IT service company, the system I build follows the path of a contract: a search from a business in your area, the call or the meeting request, then the signed support contract. My standard: ads that clearly say you work with businesses, one campaign per offer, and measurement that goes all the way to the contract. I work directly with you.
The 3 Paid Media Projects For IT Service Companies
A Google Ads Policy To Know
Google Ads accepts ads for technical support offered only to businesses. Its "Third-party consumer technical support" policy does not allow support for the general public: virus removal, data recovery, hardware repair, installation, maintenance. Your ads, keywords and landing page clearly say that you work with businesses.
From Call-Out To Contract
A support contract is billed every month, per device, per user or as a flat fee, while a first request can come from a breakdown or a project: a server to replace, new computers to set up, a move to the cloud. Tracking separates the call-out request from the contract request, so the budget follows what becomes recurring.
A Provider Close By And Easy To Reach
A small business trusts its IT to a team it can call and that can come on site. Campaigns target your service area, and the page answers a manager's questions before the call: response time, references in your region, what the contract covers.
Telecoms: Operators, Resellers And Integrators
A business switching its phone system or fibre compares several offers before signing for years: the campaign brings in business enquiries, qualifies them, and is measured by the signed contract.
Business Searches
In the UK, « business broadband » is searched around 5,400 times a month, with a top-of-page bid up to €35.67, « business mobile contracts » around 2,900 times, and « leased line » and « sip trunking » around 1,000 times each (Google Keyword Planner, average from October 2025 to September 2026). Each offer gets its own campaign and page.
Three Trades, Three Messages
The operator talks about its network and coverage, the reseller about its support and offers, the integrator about the project it installs. The ads follow your trade, not your neighbour's.
A Form That Screens Out Consumers
Number of lines, sites and staff, company number: the form screens out consumer enquiries, and consumer searches are excluded from the campaign.
Tracking Through To The Contract
Quote request, audit, signed contract: each step comes back from your CRM into Google Ads, and the campaign learns which enquiries become contracts.
The Method, Applied To IT Services
1
Audit Of Your Offers And Your Area
What businesses in your area search for maintenance, managed services, cybersecurity and urgent call-outs, local competition, value of a contract.
2
Ads Written For Businesses
Ads, keywords and landing pages that speak to businesses, in line with Google's technical support policy, approved with you before anything runs.
3
One Campaign Per Offer
Maintenance, cybersecurity, urgent call-outs: each offer has its own campaign, page and conversion.
4
Measurement To The Signed Contract
From the click to the call or the form, then to the signed contract, sent back from your CRM or your ticketing tool.
Frequently Asked Questions From MSPs And IT Service Companies
Can I Advertise IT Support On Google?
Yes, when your support is for businesses. Since August 2018, Google has restricted ads for third-party technical support worldwide. Its current "Third-party consumer technical support" policy does not allow support for the general public (virus removal, data or account recovery, hardware repair, software installation) and allows advertisers who offer technical support only to businesses. I recommend saying it in your ads, your keywords and your landing page, and describing your services clearly in your company description, one of the points Google asks you to check when an ad is disapproved. If you also serve consumers, that part of your business stays out of your Google ads.
How To Turn A Call-Out Into A Support Contract?
By measuring the two separately. The call-out request (a breakdown, a computer to set up) is recorded as one conversion, the contract request as another, with its value over time, and campaigns learn from what becomes recurring. I also prefer a page dedicated to the contract, which says what it covers (monitoring, backups, updates, response time), over a single page for all your offers.
How To Talk About Cybersecurity In An Ad?
Through what the service brings to the manager: tested backups, regular updates, a team that answers when a computer has a problem. I recommend this angle over the fear of an attack, because a manager buys peace of mind for the team. Cybersecurity also deserves its own campaign, with its own words (audit, backup, staff training), and the calendar above follows its searches separately.
What Happens After You Click
1
7 Questions
A short form: your website, your budget, your goal. Two minutes is all it takes.
2
A 20-Min Call
You walk me through what has already been done, your goals and your challenges. Then we look at how we can work together.
3
Your Access And My Onboarding
You give me access to your accounts, and I send you my onboarding document to go into the detail of your business, your market and your positioning.
4
Building Your Strategy
We start building your strategy from everything you have shared with me.
5
Our Day-To-Day Communication
I adapt to your team's tools: Slack, Microsoft Teams, Gmail or Google Chat for the roadmap and project follow-up. WhatsApp is kept for urgent requests.
Slack
Microsoft Teams
Gmail
Google Chat
WhatsApp
Let's Talk About Your Contracts
You walk me through what has already been done, your goals and your challenges. Then we look at how we can work together.
