Freelance Google Ads & Meta Ads For Consulting Firms
Strategy, organisation, HR: a consulting project is signed on trust, and advertising should bring decision makers who discover your expertise to a first meeting.
Google PartnerSuperMalter (top 10%)61 five-star reviews on Malt and LinkedIn100+ clients
Consulting In The EU, In Numbers
Strategy, organisation, HR: each service has its own calendar. Consulting as Eurostat measures it, then the month when each service is searched for most on Google.
Business And Management Consultancy
NACE code 70.22
Business and other management consultancy activities
1,093,196companies in the EU
Eurostat publishes no final figure for this country.
1.8 people per company on average
€313.9 billion in turnover
Most searched month: January
Source: Eurostat, enterprises by NACE activity (dataset sbs_ovw_act), EU-27, NACE code 70.22, 2024 data updated on 30 September 2026.See the raw data. People per company: calculated from the number of people employed and the number of companies published by Eurostat.
Source: US Census Bureau, Economic Census 2022 (dataset ecnbasic), United States, establishments with paid employees, NAICS code 54161, 2022 data updated on 24 October 2023. An establishment is a single site: a company with 3 sites counts 3 times. See the table. Employees per establishment: calculated from the number of employees and of establishments published by the US Census Bureau. Each card uses the North American classification code or codes whose official title matches its NACE code; where there is no exact match, the card says so.
Source: Statistics Canada, Canadian Business Counts, with and without employees, June 2026, Canada, NAICS codes 541611, 541612 and 541619, released on 14 August 2026. Statistics Canada counts locations: a company with 10 stores and a head office counts 11 times. Without employees, only locations that are incorporated or earn more than C$30,000 in business revenue are counted. See the tables with employees and without employees. Each card uses the North American classification code or codes whose official title matches its NACE code; where there is no exact match, the card says so.
Source: INEGI, National Statistical Directory of Economic Units (DENUE) 05/2026, Mexico, active establishments except agriculture, SCIAN code 54161 (SCIAN Mexico 2023), released on 20 May 2026. DENUE counts establishments with premises, homes included: a trade carried out at the customer's site with no premises of its own (painter, plumber) or by street vendors is left out, as are rural localities under 2,500 inhabitants. People employed include the owner. See the methodology. Each card uses the North American classification code or codes whose official title matches its NACE code; where there is no exact match, the card says so.
Source: Nomis, UK Business Counts (extract from the Inter-Departmental Business Register), United Kingdom, enterprises and local units live in March 2026, SIC 2007 code 7022 (UK classification, identical to NACE down to 4 digits), data updated on 24 September 2026, retrieved on 16 October 2026. The register only counts businesses registered for VAT or PAYE. A local unit is a site: a company with 3 sites counts 3 local units. See the tables enterprises and local units. Data source: Office for National Statistics, licensed under the Open Government Licence v3.0.
Source: SingStat, Annual services and manufacturing statistics, Singapore, establishments 2024, SSIC code 7020 (Singapore Standard Industrial Classification 2025), data updated on 4 March 2026, retrieved on 16 October 2026. An establishment is a site: a company with 3 sites counts 3 times. Own-account workers (hawkers, stall holders, freelancers, taxi drivers) are not counted. See the table. Each card uses the Singapore classification line or lines whose official title fits entirely within its NACE code; where there is no exact match, the card says so. Contains information from “Key Indicators By Detailed Industry In All Services Industries, Annual” accessed on 16 October 2026 from the Singapore Department of Statistics, which is made available under the terms of the Singapore Open Data Licence version 1.0.
The Google Search Calendar
Index 100 = the most searched month of each line. Searches in the United Kingdom, in English, from October 2025 to September 2026.
Strategy And Management
Organisation And Change
HR Consultancy
100500
Strategy And ManagementOrganisation And ChangeHR Consultancy
OctNovDecJanFebMarAprMayJunJulAugSep
Most searched month: strategy and management in January, organisation and change in March, HR consultancy in March. HR Consultancy: March brings 4.6 times the searches of August.
Source: Google Ads Keyword Planner, monthly search volumes in the United Kingdom, in English, from October 2025 to September 2026, retrieved on 14 October 2026 from Théo Maupilé's Google Ads account. Searches measured: “management consultancy”, “strategy consultant”, “business consultant”, “change management consultant”, “organisational development consultant”, “business transformation consultant”, “hr consultancy” and “hr consultancy services”. Method: each line adds up its searches, then takes the value 100 in its highest month. Google rounds the volumes it returns: the line shows the rhythm of demand, not an exact volume.
See the chart data
Month
Strategy And Management
Organisation And Change
HR Consultancy
October 2025
93
68
84
November 2025
74
53
85
December 2025
69
35
57
January 2026
100
49
69
February 2026
84
62
56
March 2026
79
100
100
April 2026
66
66
56
May 2026
59
80
47
June 2026
54
55
38
July 2026
54
40
27
August 2026
48
38
22
September 2026
66
44
33
The Price Of A Click At The Top Of Google
What advertisers paid to appear at the top of the results, for the most searched query of each line, in the United Kingdom.
Strategy And Management “business consultant”€2.93 to €11.05
Organisation And Change “business transformation consultant”€3.60 to €13.00
HR Consultancy “hr consultancy services”€14.47 to €86.94
Source: Google Ads Keyword Planner, top of page bid, low range and high range, in euros, in the United Kingdom, retrieved on 14 October 2026 from Théo Maupilé's Google Ads account. According to Google, the range runs from the 20th to the 80th bid out of 100: about 6 bids in 10 fall between the two amounts. It is an observed range, not a price list: the price of each click is set in an auction.
Let's Discuss Your Challenges!
20 minutes · No commitment · 100% confidential
Consulting Firms · United Kingdom
Where Is Your Audience?
Your audience moves from one app to the next within the same day: they search on Google, watch YouTube, browse Discover and Gmail, scroll Instagram and Facebook, ask ChatGPT for advice. Tap an app to see where your ad meets them, and what the ad platforms measure in your industry.
Your audienceConsulting FirmsUnited Kingdom · 8 apps · 5 moments
GGoogleIllustration
management consultancy
SponsoredYYour brandManagement Consultancy · Your BrandA review of your organisation and an action plan shared with your teams.
YYouTubeIllustration
Your organisation, easier to runAd · Your brand
Up nextLessons from a company restructure
SponsoredManagement Consultancy · Your Brand
DDiscoverIllustration
Your organisation, easier to run
YYour brand · SponsoredManagement Consultancy · Your Brand
MGmailIllustration
YSponsoredYour brandManagement Consultancy · Your BrandA review of your organisation and an action plan shared with your teams.
WWebsites and appsIllustration
Your organisation, easier to runYYour brandLearn more
FFacebookIllustration
YYour brandSponsored
A review of your organisation and an action plan shared with your teams.
Your organisation, easier to run
Management Consultancy · Your BrandLearn more
IInstagramIllustration
YYour brandSponsored
Your organisation, easier to run
Learn more→
CChatGPTIllustration
how do I choose a consultancy for a restructure?
Here are the points to compare before you choose, based on your situation.
SponsoredYYour brandManagement Consultancy · Your BrandA review of your organisation and an action plan shared with your teams.
Searchinggoogle.com · Google app
GGoogle
They type their need in their own words. This is when intent is at its clearest: your ad answers a question they have just asked.
590searches a month for “management consultancy”, in the UK
Searches a month in your industry, in the UK
“management consultancy”590
“change management consultant”170
“hr consultancy”480
Source: Google Keyword Planner, searches in the United Kingdom, in English, monthly average from October 2025 to September 2026, estimated and rounded by Google, pulled on 14 October 2026.
In Your Industry
For finance, real estate and professional services, Google puts the Search Network first: it reaches people actively searching for your services, which suits offers this specific.
They watch a video they chose. Your ad plays before or during that video, or shows up in their suggestions: your brand gets known before the need is put into words.
6 sthe bumper format: a short message your audience sees in full
They browse the feed of articles and videos the Google app suggests. Your ad slips in as one card among the others: they discover your offer before they even look for it.
3 feedsa single Demand Gen campaign places your ad in Discover, in Gmail and in YouTube’s feeds
They read an article or use an app. Your banner shows next to the content: your brand stays top of mind, and people who already visited your site see you again.
Millionsof websites and apps where a Display campaign can show your ad, on top of YouTube
They catch up with friends, groups and their local area. Your ad slots into that feed, or into Marketplace when they look for something nearby.
35.2 to 41.5 millionpeople aged 18 and over reachable in the UK on Facebook
The whole country’s audience, platform by platform
Instagram31.1 to 36.6 million
Facebook35.2 to 41.5 million
Source: Meta, audience size estimate from the Marketing API, one platform at a time (reach optimisation), aged 18 and over, United Kingdom, pulled on 16 October 2026. A Meta estimate, best read as an order of magnitude.
They scroll their feed, stories and reels to unwind. The image takes the first step: your offer gets discovered here, and people who already visited your site find you again.
31.1 to 36.6 millionpeople aged 18 and over reachable in the UK on Instagram
The whole country’s audience, platform by platform
Instagram31.1 to 36.6 million
Facebook35.2 to 41.5 million
Source: Meta, audience size estimate from the Marketing API, one platform at a time (reach optimisation), aged 18 and over, United Kingdom, pulled on 16 October 2026. A Meta estimate, best read as an order of magnitude.
They ask their question and read a full answer. The ad appears below that answer when the topic of the conversation matches what you offer: the need is already detailed, constraints included.
31European countries in the expansion announced by OpenAI, France and Spain included
I'm Théo, a freelance Paid Media specialist with 100+ clients on Google Ads & Meta Ads. I sell expertise too, as a freelancer, and I know how much public proof matters before a first call. For a firm or an independent consultant, I build campaigns that lead to that proof first (a client case or a signed piece of content), then to a qualified meeting, measured all the way to the signed project. I work directly with you.
The 3 Paid Media Projects In Consulting
A Market Of Specialists
The EU has more than 1 million business and management consultancy firms for close to 2 million people employed (Eurostat, 2024): fewer than two people per firm on average. With so many experts, your specialty needs to show in the very first ad, with the topic you cover and the clients you serve.
Trust Before The First Meeting
A consulting project is bought on trust, with client cases and a method the decision maker understands. Campaigns lead to that proof first, then to the meeting, and remarketing keeps in touch while they compare.
Meetings Worth Your Time
Each first call takes time from a senior consultant. A form that asks for company size, topic and timing keeps your calendar for projects that can become signed work. On LinkedIn, some form fields can be filled in from the member's profile, and the work email field can refuse personal addresses.
The Method, Applied To Consulting
1
Audit Of Your Services And Clients
Your services, the job functions that buy them, the real searches for each topic and the client cases you can show.
2
Pages That Prove
One page per service, with a client case, your method and a form that qualifies the project before the meeting.
3
Campaigns By Service And Job Function
Google on the searches for each topic, LinkedIn by job function and by list of target companies, Meta to bring back visitors who read your cases.
4
Measurement To The Signed Project
From the click to the qualified meeting, then to the proposal and the signed project when you share them with me.
Frequently Asked Questions About Consulting Firm Marketing
Google, LinkedIn Or Meta To Win Consulting Projects?
Each one at its own moment. Google reaches the decision maker who is already looking for a firm on a precise topic. LinkedIn targets by job function, industry or job title, and even accepts a list of the companies you want to reach. Microsoft Advertising connects the two: its search ads can adjust their bid based on the company, industry or job function shown on the LinkedIn profile. Meta brings back visitors who have read your cases. I recommend starting with Google and LinkedIn, then expanding once your first meetings show which channel brings them.
When To Launch Campaigns In Consulting?
Before the peak: the calendar above shows that in the UK, strategy consulting is searched most in January, and HR consultancy in March. Campaigns ramp up a few weeks before, so they are already running when demand grows.
Content Or Meeting: What Should An Ad Offer?
It depends on who sees it. A decision maker who searches for a firm on Google is ready for a meeting. Someone you reach on LinkedIn is discovering your name, so a case study or a guide speaks to them better. LinkedIn then lets you target again the members who opened or submitted your form. My recommendation is to prepare both offers and to measure each one on its own, up to the meeting.
What About Independent Consultants?
The method stays the same, with a more focused budget. Your name is your brand, and your LinkedIn profile is part of the proof: your ads and your profile show the same expertise. I prefer one topic covered well, with the clients you know best, to several topics at once.
What Happens After You Click
1
7 Questions
A short form: your website, your budget, your goal. Two minutes is all it takes.
2
A 20-Min Call
You walk me through what has already been done, your goals and your challenges. Then we look at how we can work together.
3
Your Access And My Onboarding
You give me access to your accounts, and I send you my onboarding document to go into the detail of your business, your market and your positioning.
4
Building Your Strategy
We start building your strategy from everything you have shared with me.
5
Our Day-To-Day Communication
I adapt to your team's tools: Slack, Microsoft Teams, Gmail or Google Chat for the roadmap and project follow-up. WhatsApp is kept for urgent requests.
Slack
Microsoft Teams
Gmail
Google Chat
WhatsApp
Let's Talk About Your Consulting Projects
You walk me through what has already been done, your goals and your challenges. Then we look at how we can work together.
