Freelance Google Ads & Meta Ads For Landscaping, Moving & Cleaning
Lawn care, tree work, house moves, office cleaning, wasp nests: advertising should bring requests from your service area, following the seasons and the urgent needs.
Google PartnerSuperMalter (top 10%)61 five-star reviews on Malt and LinkedIn100+ clients
Landscaping, Moving And Cleaning In The EU, In Numbers
Landscaping, removals and cleaning: their official figures from Eurostat, then the month when customers search most for a gardener, a removal company or pest control on Google.
Landscape Services
NACE code 81.30
Landscape service activities
210,823companies in the EU
Eurostat publishes no final figure for this country.
Most searched month: April
Removal Services
NACE code 49.42
15,370companies in the EU
Eurostat publishes no final figure for this country.
Most searched month: October
General Cleaning Of Buildings
NACE code 81.21
329,884companies in the EU
Eurostat publishes no final figure for this country.
10.0 people per company on average
€108.2 billion in turnover
Source: Eurostat, enterprises by NACE activity (dataset sbs_ovw_act), EU-27, NACE codes 81.30, 49.42 and 81.21, 2024 data updated on 30 September 2026.See the raw data. People per company: calculated from the number of people employed and the number of companies published by Eurostat.
Source: US Census Bureau, Economic Census 2022 (dataset ecnbasic), United States, establishments with paid employees, NAICS codes 561730, 484210 and 56172, 2022 data updated on 24 October 2023. An establishment is a single site: a company with 3 sites counts 3 times. See the table. Employees per establishment: calculated from the number of employees and of establishments published by the US Census Bureau. Each card uses the North American classification code or codes whose official title matches its NACE code; where there is no exact match, the card says so.
Source: Statistics Canada, Canadian Business Counts, with and without employees, June 2026, Canada, NAICS codes 561730, 484210, 561721 and 561722, released on 14 August 2026. Statistics Canada counts locations: a company with 10 stores and a head office counts 11 times. Without employees, only locations that are incorporated or earn more than C$30,000 in business revenue are counted. See the tables with employees and without employees. Each card uses the North American classification code or codes whose official title matches its NACE code; where there is no exact match, the card says so.
Source: INEGI, National Statistical Directory of Economic Units (DENUE) 05/2026, Mexico, active establishments except agriculture, SCIAN codes 561730, 484210 and 56172 (SCIAN Mexico 2023), released on 20 May 2026. DENUE counts establishments with premises, homes included: a trade carried out at the customer's site with no premises of its own (painter, plumber) or by street vendors is left out, as are rural localities under 2,500 inhabitants. People employed include the owner. See the methodology. Each card uses the North American classification code or codes whose official title matches its NACE code; where there is no exact match, the card says so.
Source: Nomis, UK Business Counts (extract from the Inter-Departmental Business Register), United Kingdom, enterprises and local units live in March 2026, SIC 2007 codes 8130, 4942 and 8121 (UK classification, identical to NACE down to 4 digits), data updated on 24 September 2026, retrieved on 16 October 2026. The register only counts businesses registered for VAT or PAYE. A local unit is a site: a company with 3 sites counts 3 local units. See the tables enterprises and local units. Data source: Office for National Statistics, licensed under the Open Government Licence v3.0.
Source: SingStat, Annual services and manufacturing statistics, Singapore, establishments 2024, SSIC codes 813 and 49232 (Singapore Standard Industrial Classification 2025), data updated on 4 March 2026, retrieved on 16 October 2026. An establishment is a site: a company with 3 sites counts 3 times. Own-account workers (hawkers, stall holders, freelancers, taxi drivers) are not counted. See the table. Each card uses the Singapore classification line or lines whose official title fits entirely within its NACE code; where there is no exact match, the card says so. Contains information from “Key Indicators By Detailed Industry In All Services Industries, Annual” accessed on 16 October 2026 from the Singapore Department of Statistics, which is made available under the terms of the Singapore Open Data Licence version 1.0.
Source: OECD, Structural Business Statistics (SDBS), South Korea, establishments (local units), ISIC code 8121 (United Nations international classification, revision 4), 2022 data retrieved on 16 October 2026. An establishment is a single site: a company with 3 sites counts 3 times. A figure the OECD flags as estimated or imputed is left out: the card then says there is no final figure. See the table, see the raw data. People per establishment: calculated from the number of people employed and of establishments published by the OECD. Each card uses the international classification (ISIC) code or codes that match its NACE code exactly, NACE being derived from ISIC; where there is no exact match, the card says so. Official ISIC titles: United Nations Statistics Division.
The Google Search Calendar
Index 100 = the most searched month of each line. Searches in the United Kingdom, in English, from October 2025 to September 2026.
Gardens And Landscaping
Removals
Pest Control
100500
RemovalsGardens And LandscapingPest Control
OctNovDecJanFebMarAprMayJunJulAugSep
Most searched month: gardens and landscaping in April, removals in October, pest control in August. Gardens And Landscaping: April brings 3.8 times the searches of December.
Source: Google Ads Keyword Planner, monthly search volumes in the United Kingdom, in English, from October 2025 to September 2026, retrieved on 14 October 2026 from Théo Maupilé's Google Ads account. Searches measured: “landscaping”, “gardener”, “garden maintenance”, “tree surgeon”, “removals”, “removal companies”, “man and van”, “house removals”, “pest control”, “pest control near me”, “bed bugs” and “wasp nest removal”. Method: each line adds up its searches, then takes the value 100 in its highest month. Google rounds the volumes it returns: the line shows the rhythm of demand, not an exact volume.
See the chart data
Month
Gardens And Landscaping
Removals
Pest Control
October 2025
43
100
88
November 2025
33
77
65
December 2025
26
66
53
January 2026
40
84
48
February 2026
35
80
54
March 2026
48
87
89
April 2026
100
81
77
May 2026
47
81
68
June 2026
52
81
80
July 2026
42
78
97
August 2026
41
81
100
September 2026
36
73
95
The Price Of A Click At The Top Of Google
What advertisers paid to appear at the top of the results, for the most searched query of each line, in the United Kingdom.
Gardens And Landscaping “gardener”€1.13 to €3.85
Removals “man and van”€3.22 to €6.04
Pest Control “bed bugs”€0.56 to €2.40
Source: Google Ads Keyword Planner, top of page bid, low range and high range, in euros, in the United Kingdom, retrieved on 14 October 2026 from Théo Maupilé's Google Ads account. According to Google, the range runs from the 20th to the 80th bid out of 100: about 6 bids in 10 fall between the two amounts. It is an observed range, not a price list: the price of each click is set in an auction.
Let's Discuss Your Challenges!
20 minutes · No commitment · 100% confidential
Landscaping, Moving & Cleaning · United Kingdom
Where Is Your Audience?
Your audience moves from one app to the next within the same day: they search on Google, watch YouTube, browse Discover and Gmail, scroll Instagram and Facebook, ask ChatGPT for advice. Tap an app to see where your ad meets them, and what the ad platforms measure in your industry.
SponsoredYYour brandLandscaping · Your BrandGarden design and maintenance. A landscaper visits to give you a quote.
MaGoogle MapsIllustration
Y
SponsoredYYour brandLandscaping · Your BrandLandscaper · covers your townCallWebsite
YYouTubeIllustration
Your garden, ready for springAd · Your brand
Up nextBefore and after a garden makeover
SponsoredLandscaping · Your Brand
DDiscoverIllustration
Your garden, ready for spring
YYour brand · SponsoredLandscaping · Your Brand
MGmailIllustration
YSponsoredYour brandLandscaping · Your BrandGarden design and maintenance. A landscaper visits to give you a quote.
WWebsites and appsIllustration
Your garden, ready for springYYour brandLearn more
FFacebookIllustration
YYour brandSponsored
Garden design and maintenance. A landscaper visits to give you a quote.
Your garden, ready for spring
Landscaping · Your BrandLearn more
IInstagramIllustration
YYour brandSponsored
Your garden, ready for spring
Learn more→
CChatGPTIllustration
when is the best time to cut a hedge?
Here are the points to compare before you choose, based on your situation.
SponsoredYYour brandLandscaping · Your BrandGarden design and maintenance. A landscaper visits to give you a quote.
Searchinggoogle.com · Google app
GGoogle
They type their need in their own words. This is when intent is at its clearest: your ad answers a question they have just asked.
12,100searches a month for “landscaping”, in the UK
Searches a month in your industry, in the UK
“landscaping”12,100
“removals”5,400
“pest control”18,100
Source: Google Keyword Planner, searches in the United Kingdom, in English, monthly average from October 2025 to September 2026, estimated and rounded by Google, pulled on 14 October 2026.
They look for a place near them and compare options on the map. Your ad shows your address and phone number, beside, above or below the search results.
4 networkswhere location assets can show your address: the Search Network, the Display Network, YouTube and Google Maps
Where Your Ad Appears
Search results on Google Maps
Maps app
Search Network, with your address and phone number
They watch a video they chose. Your ad plays before or during that video, or shows up in their suggestions: your brand gets known before the need is put into words.
6 sthe bumper format: a short message your audience sees in full
They browse the feed of articles and videos the Google app suggests. Your ad slips in as one card among the others: they discover your offer before they even look for it.
3 feedsa single Demand Gen campaign places your ad in Discover, in Gmail and in YouTube’s feeds
They read an article or use an app. Your banner shows next to the content: your brand stays top of mind, and people who already visited your site see you again.
Millionsof websites and apps where a Display campaign can show your ad, on top of YouTube
They catch up with friends, groups and their local area. Your ad slots into that feed, or into Marketplace when they look for something nearby.
35.2 to 41.5 millionpeople aged 18 and over reachable in the UK on Facebook
The whole country’s audience, platform by platform
Instagram31.1 to 36.6 million
Facebook35.2 to 41.5 million
Source: Meta, audience size estimate from the Marketing API, one platform at a time (reach optimisation), aged 18 and over, United Kingdom, pulled on 16 October 2026. A Meta estimate, best read as an order of magnitude.
They scroll their feed, stories and reels to unwind. The image takes the first step: your offer gets discovered here, and people who already visited your site find you again.
31.1 to 36.6 millionpeople aged 18 and over reachable in the UK on Instagram
The whole country’s audience, platform by platform
Instagram31.1 to 36.6 million
Facebook35.2 to 41.5 million
Source: Meta, audience size estimate from the Marketing API, one platform at a time (reach optimisation), aged 18 and over, United Kingdom, pulled on 16 October 2026. A Meta estimate, best read as an order of magnitude.
They ask their question and read a full answer. The ad appears below that answer when the topic of the conversation matches what you offer: the need is already detailed, constraints included.
31European countries in the expansion announced by OpenAI, France and Spain included
Landscaping And Moving Company Marketing On Google Ads
I'm Théo, a freelance Paid Media specialist with 100+ clients on Google Ads & Meta Ads. A landscaper, a moving company and a pest control company share the same mechanics: their customers search close to home, when the season or an emergency comes. I build your campaigns on these mechanics, service by service, with tracking that follows each call and each quote request to the finished job. I work directly with you.
The 3 Paid Media Projects For Landscaping, Moving And Cleaning
Demand That Follows The Seasons
Lawn care, house moves, bed bugs: each service has its peak month, and the calendar above shows it for the UK. The budget rises a few weeks before the peak, then moves to the services that sell all year, such as maintenance contracts.
Urgent Requests Need A Fast Answer
For a wasp nest or bed bugs, your ads run during the hours when your team answers the phone. Google Ads lets you limit ads to those hours and track calls from your ads, so you know which campaign brings the calls.
A Quote The Customer Understands
In France, a moving company gives a free quote before any contract, with the volume of furniture, the loading and delivery places and a price stated as final (order of 27 April 2010). For pest control, hourly rates, travel costs and whether the quote is free must also be easy to find online (order of 24 January 2017). Your landing page shows this information, with a form that collects what you need to price the job.
Pressure Washing: Driveways, Patios And Roofs
A green patio or a mossy roof gets noticed in spring: the campaign shows your before-and-after work to people in your area, and is measured by the quote request.
Two Words For The Same Job
In the UK, « pressure washing » and « jet washing » are each searched around 60,500 times a month, « patio cleaning » around 27,100 times and « jet washing near me » around 22,200 times. In the US, « pressure washing » is searched around 301,000 times, and « pressure washing near me » and « power washing near me » around 110,000 times each (Google Keyword Planner, average from October 2025 to September 2026). The campaign uses the words your market uses.
A Spring Peak
In the UK, « pressure washing » reached around 135,000 searches in March 2026, against 27,100 in September: the budget follows the season, and roof cleaning, which peaks in October, takes over in autumn.
Before And After On Meta
The result shows in a photo: Instagram and Facebook show your before-and-after work to homeowners in your area, and Google search captures those who are ready to book.
Tracking Through To The Job
Quote requests, site visits and booked jobs come back with their source, so the campaign learns which surfaces and which postcodes pay.
Tree Surgeons And Tree Services: The Right Job At The Right Time
An overgrown tree, a branch over the roof, a storm-damaged trunk: the campaign brings requests from your area, with the price question answered on the page, and is measured by the site visit.
Local Searches In The UK And The US
In the UK, « tree surgeon near me » is searched around 12,100 times a month and « tree surgeon » around 8,100 times. In the US, « tree service near me » is searched around 135,000 times, « tree service » around 90,500 times and « arborist » around 60,500 times (Google Keyword Planner, average from October 2025 to September 2026). Each service gets its own ad: removal, trimming, emergency work.
Protected Trees In England And Wales
A tree under a tree preservation order cannot be cut down, topped or lopped without the council's consent, and work on a tree in a conservation area needs six weeks' notice to the council (Town and Country Planning Act 1990, sections 198 and 211). The landing page can say that you check this before quoting.
A Summer Peak In The US
In the US, « tree service near me » reached around 201,000 searches in June 2026, against 74,000 in November: the budget rises before the peak and comes down after it.
Tracking Through To The Job
Calls, quote requests with photos, site visits and completed jobs come back together, so the campaign learns which services and which seasons fill your schedule.
Locksmiths: The Emergency Call, With Clear Prices
A lockout or a broken lock gets fixed within the hour, from a phone: the campaign shows up in your area, at the hours you work, and is measured by the call.
Expensive Searches
In the UK, « locksmith near me » is searched around 74,000 times a month and « locksmith » around 33,100 times, with a top-of-page bid up to €26.12 on « emergency locksmith ». In the US, « locksmith near me » is searched around 673,000 times and « locksmith » around 368,000 times (Google Keyword Planner, average from October 2025 to September 2026). A campaign limited to your area and your hours avoids paying for clicks you cannot serve.
Verification, Country By Country
In the UK, Google Ads runs locksmith ads without prior verification. In the United States and Canada, it first requires advanced verification of the business, and in Spain, Germany, the Netherlands, Belgium and Sweden it does not run them at all (Google Ads local services policy).
The Call As The Conversion
A call button in the ad, a tracked number on the site, and each call longer than a few seconds counted as an enquiry: calls drive the bids, at the hours you can attend.
Prices On The Page
A visible call-out charge and price ranges on the landing page answer the first question before the call, and the calls you receive come from people who accept them.
The Method, Applied To Landscaping, Moving And Cleaning
1
Audit By Service And By Area
Real searches for each service in your service area, local competition and peak months.
2
Business Profile And Reviews
Your Google Business Profile up to date, with photos of your jobs and replies to reviews, before the campaigns start.
3
Campaigns By Service
Urgent jobs by phone on one side, planned quotes on the other, each with its own hours and budget.
4
Tracking To The Finished Job
From the click to the call or the quote request, then to the finished job when you share it with me.
Frequently Asked Questions About Landscaping, Moving And Cleaning Marketing
What Can A Pest Control Company Say In Its Ads?
In the EU, Regulation (EU) No 528/2012 sets rules for any advertisement for a biocidal product. It must include the sentence “Use biocides safely” and must not use words such as “non-toxic”, “natural” or “environmentally friendly” (Article 72). In France, advertising to the general public is banned for several categories of biocides, including rodenticides and insecticides. I recommend ads about the job and your area, never about a product.
When Should Landscaping, Moving Or Pest Control Campaigns Start?
Before the peak: the calendar above shows that in the UK, garden services are searched most in April, removals in October and pest control in August. Campaigns ramp up a few weeks before, so they learn while demand rises.
How Do I Keep My Ads Focused On My Service Area?
I set targeting on people who are in your area, with the Google Ads option based on presence rather than interest in a place. Google says it cannot guarantee location accuracy in every case. So I check the address of each request and exclude the areas you no longer cover.
What About A Commercial Cleaning Company?
When your customers are companies or residential buildings, you sell a recurring contract. My recommendation is to track each request to the signed contract, then judge campaigns on the value of that contract over time, more than on the cost of a request.
What Happens After You Click
1
7 Questions
A short form: your website, your budget, your goal. Two minutes is all it takes.
2
A 20-Min Call
You walk me through what has already been done, your goals and your challenges. Then we look at how we can work together.
3
Your Access And My Onboarding
You give me access to your accounts, and I send you my onboarding document to go into the detail of your business, your market and your positioning.
4
Building Your Strategy
We start building your strategy from everything you have shared with me.
5
Our Day-To-Day Communication
I adapt to your team's tools: Slack, Microsoft Teams, Gmail or Google Chat for the roadmap and project follow-up. WhatsApp is kept for urgent requests.
Slack
Microsoft Teams
Gmail
Google Chat
WhatsApp
Let's Talk About Your Services
You walk me through what has already been done, your goals and your challenges. Then we look at how we can work together.
